Understanding Products as Services PDF Download

Author: Felix Wortmann
Publisher: Emerald Group Publishing
ISBN: 1837978255
Category : Business & Economics
Languages : en
Pages : 209

View

Book Description
Understanding Products as Services serves as an indispensable guide for navigating the hybrid economy, enabling you to leverage the integration of hardware and software, and propel your organization to the forefront of innovation and success.

Author: Shaun West
Publisher: Springer Nature
ISBN: 3030805115
Category : Business
Languages : en
Pages : 220

View

Book Description
This open access book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin the successful switch to services for manufacturing firms. Ideal for a student as well as a practitioner, the book describes the industrial services ecosystem, the barriers and challenges, and a roadmap for building service excellence. Curated cases are used to describe the current approaches in practice to overcome the barriers. The book also provides several tools, each with a short introduction, that the authors have used successfully in projects to help overcome the servitization barriers. Many of these tools are from management, design thinking, or service design. The service excellence roadmap is based on the development methodology and helps current and future business leaders to create their own individual roadmaps.

Author: Jochen Wirtz
Publisher: Ws Professional
ISBN: 9781944659110
Category : Consumer behavior
Languages : en
Pages : 50

View

Book Description
In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. Contents: Readership: Business and Marketing students at MBA and eMBA level; marketing professionals and practitioners. Services Marketing;Marketing;Consumer Behavi∨Positioning Services;Service Process;Service Environment;Service Advanta≥Customer Relationships;Managing Relationship and Building Loyalty;Complaint Handling;Service Recovery;Service Excellence;Service Quality and Productivity; Service LeadershipKey Features: There are many books on service management in the market, but most are narrowly focused and/or based on anecdotal evidence. This new book is the first to rigorously cover key aspects of services marketing and management, and that is routed in sound academic research. This book bridges the gap between cutting-edge academic research and practitioners The book makes extant academic knowledge easily accessible. For example, each chapter features an organizational framework that provides an overview of core concepts at a glance, and it ends with a succinct chapter summary in bullet points The book features global best practices and latest trends; it takes on a global perspective with about 40% of all examples originating from the Americas, 30% from Europe and 30% from Asia

Author: Abhijna Neramballi
Publisher: Linköping University Electronic Press
ISBN: 9179298516
Category :
Languages : en
Pages : 73

View

Book Description
This licentiate thesis aims to establish the basis for scientifically understanding and supporting the cognitive processes involved in the conceptual design of resource- efficient and effective product-service systems (PSSs). The research carried out is transdisciplinary in nature and includes both prescriptive and descriptive studies. First, the cognitive nature of conceptual PSS designing is investigated. Multiple pre-experimental protocol studies in a laboratory setting are carried out to do so. The cohort of these explorative studies includes experienced industrial practitioners conceptually designing a resource-efficient PSS. These descriptive studies provide quantitative insights into the cognitive effort expended by designers on various design issues and processes during conceptual PSS designing and its potential differences to conceptual product designing. These insights form the basis for future research that can eventually shine light on this complex process with statistically significant empirical results. Second, the essence of extant prescriptive PSS design principles, methods and tools is distilled through a literature analysis and synthesis of the state of the art. Subsequently, important aspects that need to be considered during conceptual PSS designing are consolidated in the form of a PSS design schema. Third, a design navigator named lifecycle-oriented function deployment (LFD) is developed. LFD is essentially a contextual decision-making support tool, developed to guide the conceptual designing of environmentally benign PSSs. This tool informs the designers regarding the potential environmental impacts of specific design parameters of an existing offering. It subsequently guides the designers in the redesign of this existing offering into a PSS with relatively benign environmental impacts. Fourth, the effects of the two proposed prescriptions are tested empirically. True experimental protocol studies are carried out in a laboratory setting to test the effects of the prescriptive PSS design schema on the cognition of PSS designers. LFD is applied in an industrial case study using the action design research method, to support the conceptual redesign of an existing product-centric offering into an environmentally benign PSS. Environmental impacts of the PSS concepts generated using LFD are then evaluated in comparison to that of the existing offering, using simulated lifecycle assessment. A semi-structured interview is carried out to evaluate the utility and usability of LFD, with the company personnel involved in the conceptual redesign process. This licentiate thesis is an effort to effectively design the future research work of the author. This future work will aim to support and establish generalizable scientific knowledge regarding the conceptual designing of resource-efficient and effective PSSs.

Author: Ron Sebastian
Publisher: Maximum Press
ISBN: 9781931644297
Category : Business & Economics
Languages : en
Pages : 180

View

Book Description
IBM's vision for the future of collaborative computing is realized in this guide to implementing the IBM Workplace for IT managers. An overview of the key product lines that implement the IBM Workplace vision, including Lotus Workplace, WebSphere Portal, Lotus Notes and Domino, and WebSphere Everyplace is also provided.

Author: Felix Wortmann
Publisher: Emerald Publishing Limited
ISBN: 9781837978243
Category : Business & Economics
Languages : en
Pages : 0

View

Book Description
Understanding Products as Services serves as an indispensable guide for navigating the hybrid economy, enabling you to leverage the integration of hardware and software, and propel your organization to the forefront of innovation and success.

Author: Soozhee Low
Publisher: Lulu.com
ISBN: 1409239853
Category : Reference
Languages : en
Pages : 195

View

Book Description
The first Transformative Design text and resource for multi-disciplinary designers, individuals and companies seeking to understand and create transformative change or innovation. This resource provides insight and guidance into this unique realm. It delves into the essential principle and three approaches of transformation and also the transformative processes or steps that lead to the creations of unique transformative product outcomes. To accompany this resource is also insight into the author's own transformative experiences as a practicing designer and researcher of Transformative Design and how this knowledge can be applied as a model

Author: Lynn Frewer
Publisher: Woodhead Publishing
ISBN: 1845692500
Category : Technology & Engineering
Languages : en
Pages : 696

View

Book Description
In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international. The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers’ attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers’ preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers’ responsibility for food production and consumption. Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. Develop an understanding of buyer behaviour to assist developing successful products Recognise the diversity between consumers and learn how to cater for their needs Covers cultural and individual differences in food choice

Author: Lee LeFever
Publisher: John Wiley & Sons
ISBN: 1118417313
Category : Business & Economics
Languages : en
Pages : 262

View

Book Description
Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

Author: Nordisk Ministerråd
Publisher: Nordic Council of Ministers
ISBN: 9289310502
Category : Consumer behavior
Languages : en
Pages : 86

View

Book Description
Product-related environmental information is an important policy instrument for a shift towards more sustainable consumption patterns, and such information helps consumers choose environmentally improved products. While ecolabeling has had a particularly strong breakthrough in Nordic markets, a number of other communication modes, such as environmental product declarations and producers' self-declared claims have been applied in both the consumer and business-to-business markets. This report comprises a summary of recent research on how Nordic consumers perceive, understand, and use product-related environmental information. A comprehensive literature review supplemented with expert interviews forms the foundation for this work. The report highlights well-researched areas and proposes areas where deeper knowledge and understanding is required. The research was conducted cooperatively between the International Institute for Industrial Environmental Economics (IIIEE) at Lund University in Sweden; the National Consumer Research Centre in Finland; and Environice in Iceland with the purpose to obtain and present a comprehensive picture of the situation in the Nordic countries.