Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Understanding Product Reviews PDF full book. Access full book title Understanding Product Reviews by Yegin Genc. Download full books in PDF and EPUB format.
Author: Yegin Genc Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
While many consumers rely heavily on online reviews during their purchases, it is unrealistic to expect a consumer to read every online review and make an informed decision. Many online review systems provide summary views in the form of overall sentiment scores or rating distributions (e.g., Amazon, Alibaba etc.). While consumers rely on such high-level views that summarize the opinions of many, they also read individual reviews to understand the nature of the overall sentiment. In a way, product details, overall sentiment summaries and individual reviews form a network of information that users explore to make their purchase decisions. This work studies the user behavior when they are exploring this network of product and sentiment information; and how it may relate to online sales.
Author: Yegin Genc Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
While many consumers rely heavily on online reviews during their purchases, it is unrealistic to expect a consumer to read every online review and make an informed decision. Many online review systems provide summary views in the form of overall sentiment scores or rating distributions (e.g., Amazon, Alibaba etc.). While consumers rely on such high-level views that summarize the opinions of many, they also read individual reviews to understand the nature of the overall sentiment. In a way, product details, overall sentiment summaries and individual reviews form a network of information that users explore to make their purchase decisions. This work studies the user behavior when they are exploring this network of product and sentiment information; and how it may relate to online sales.
Author: Maggie Callanan Publisher: Simon and Schuster ISBN: 1451677294 Category : Self-Help Languages : en Pages : 222
Book Description
In this moving and compassionate classic—now updated with new material from the authors—hospice nurses Maggie Callanan and Patricia Kelley share their intimate experiences with patients at the end of life, drawn from more than twenty years’ experience tending the terminally ill. Through their stories we come to appreciate the near-miraculous ways in which the dying communicate their needs, reveal their feelings, and even choreograph their own final moments; we also discover the gifts—of wisdom, faith, and love—that the dying leave for the living to share. Filled with practical advice on responding to the requests of the dying and helping them prepare emotionally and spiritually for death, Final Gifts shows how we can help the dying person live fully to the very end.
Author: Marty Cagan Publisher: John Wiley & Sons ISBN: 111938754X Category : Business & Economics Languages : en Pages : 370
Book Description
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Author: Sunil Sharma Publisher: CSMFL Publications ISBN: 8195732267 Category : Business & Economics Languages : en Pages : 172
Book Description
Product reviews are all over the internet. Whether you are looking for something online, reading a blog post, watching a video, or on social media, you will probably come across a product review. Product reviews are a form of feedback or opinion provided by customers who have experienced the product or service. They can be written, spoken, or seen, and they can be anything from simple ratings and comments to detailed descriptions and stories. Product reviews are not only essential for customers who seek to make informed purchasing decisions, but also for brands and marketers who seek to gain a more in-depth understanding of their customers, improve their products and services, and increase sales and profits. Product reviews can give you a good idea of what customers want, like, expect, and are happy about. They can also help brands and marketers tell their value proposition, build trust and credibility, and influence customer behaviour. However, product reviews are not always easy to manage. Product reviews come in different types with their own advantages and disadvantages. There are also factors that affect how product reviews affect buying decisions, such as the source, tone, content, and context of the reviews. Furthermore, product reviews can pose ethical challenges for brands and marketers, who must balance the interests of their business with the rights and welfare of their customers. In this book, you will learn everything you need to know about product reviews and how to use them for marketing and sales. You will discover the following: · The importance and definition of product reviews for brands and marketers. · What types of product reviews are there and how are they different. · Research into the psychology behind product reviews and how they influence customer behaviour. · The benefits of product reviews for brands and marketers include the ability to gather customer feedback, improve product development, increase customer engagement, and strengthen customer loyalty. · The ways to get customers to review products through incentives, social media, and other ways. · The methods for using sentiment analysis and other techniques to find trends and patterns in product reviews. · The best practices for dealing with negative product reviews and dealing with customer concerns. · How to use product reviews to build brand credibility and trust and boost conversions. · The ethical considerations for product reviews, such as authenticity, transparency, compliance, and balance. By the end of this book, you will know a lot about product reviews and how to use them to make sales and marketing campaigns. You will also have a clear idea of what product reviews will look like in the digital age and what brands and marketers can learn from them. If you are a brand owner, a marketer, a researcher, a student, or a reader who is keen to learn more about product reviews, this book is for you. It will provide you with information, tips, examples, and case studies that will help you learn how to manage product reviews well. Now, it’s time to start managing the product reviews!
Author: Patrick X Gallagher Publisher: ISBN: Category : Languages : en Pages : 130
Book Description
Why does it seem like some books and products are completely different from what the description says? Sometimes the reviews don't match and something doesn't feel right. Even after thoroughly researching a product, it may arrive entirely different than what you imagined. Why is that? The Good, Bad and Ugly of Product Reviews is designed to teach you everything you need to know and more about understanding book and product reviews. It includes a myriad of informative content, such as how more than 50% of online reviews are not authentic reviews. From Amazon badges to how inside flap reviews are written, this guide is filled with fascinating content. With over 21 years of experience, Patrick X. Gallagher has expertly crafted the perfect guide to help you understand the reviewing world. As an Amazon Vine Member, he explains how the program works to get reviews for new companies wanting to get reviews quickly and painlessly. In this guide you will learn: -How to Spot Fake Reviews -The Authentic Way to Get Reviews -8 Easy Ways to Support Your Favorite Author -Further Reading and Products for Review -Recommended Websites for Further ReviewAnd so much more...This guide is the ultimate assistant to help you understand reviews. So what are you waiting for? Begin your review journey now! Scroll Up and Click the Buy Now Button!
Author: Chinmay Milind Suryavanshi Publisher: ISBN: Category : Languages : en Pages : 40
Book Description
Digital reviews play a critical role in improving global customer interaction and shaping consumer purchasing habits. E-commerce websites generate thousands of reviews about different products on their website. It is almost impossible to read and understand each review and it would take a considerable amount of man-force to decipher each review and understand customer's opinions. Sentiment Analysis is the process of identifying, extracting, and studying subjective knowledge using Natural Language Processing (NLP). In the context of product reviews, it involves studying consumer behavior to understand their shopping interests or patterns and then using that to understand their sentiment towards a product and manufacturer or a company. In the proposed work, over 20,000 reviews have been classified into positive and negative sentiments using Sentiment Analysis and machine learning. This model can then be used to predict the sentiment of the product review entered by the user. Logistic Regression, a linear implementation of Support Vector Machines called Linear Support Vector Classifier (LSVC) and Decision Tree algorithms have been used for the classification of reviews. The results show that the highest accuracy is achieved by Logistic Regression. The review can be entered by the user in our Graphical User Interface (GUI) which is then processed as input to our model which predicts the sentiment. The review along with its classified sentiment will be displayed to the user. The project also proposes an Aspect-Based sentiment analysis approach to extract the aspects or features of the product along with its associated opinion word, both of which are displayed on the command prompt. This Aspect-Based approach will help the business owner to extract the exact features loved or hated by the customers. The GUI is constructed using the Flask framework which uses Python programming language. This study shows that Logistic Regression has the highest accuracy compared to other algorithms.
Author: Product School Publisher: ISBN: 9780998973814 Category : Business & Economics Languages : en Pages : 316
Book Description
"Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!
Author: Phil Lempert Publisher: John Wiley & Sons ISBN: 0471263737 Category : Business & Economics Languages : en Pages : 257
Book Description
Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a 'supermarket guru,' this book will inform anyone who markets anything." --Tom Peters, coauthor, In Search of Excellence "Being the Shopper is gourmet reading . . . a delicious and healthy resource for the smart shopper and forward-thinking marketer. Set your taste buds for Lempert's cutting-edge insights and pragmatic advice on the one experience we all share!" --Chip Bell, author, Customer Love and Customers as Partners "Phil Lempert convinces me I'm something called a consumer. It seems I'm obtuse, savvy, sensual, and picky-- and that my dynamics and demographics are constantly changing. So if you want me to buy something, you ought to try and understand me. reading Being the Shopper seems (to me) a real good place to start." --Barry Gibbons, former Chairman/CEO of Burger King author and entrepreneur "Rarely do you come across a book that's as meaningful to students and 25-year marketers alike. Being the Shopper delivers to both audiences by enlightening the reader on how to approach critical issues if you want to succeed in today's incredibly demanding environment. It's easy to talk about listening to the voice of your customer, but Mr. Lempert provides a refreshing guide as to how you really can do it." --Brian Perkins, Worldwide Chairman, Consumer Pharmaceuticals and Nutritionals Group, Johnson & Johnson "Is there anything more American than choice? We expect it, we demand it, we revel in it. Phil Lempert understands what your customers really want, and how you can help them find it." --Steve Rivkin, President, Rivkin & Associates coauthor, IdeaWise and Differentiate or Die
Author: Yegin Genc
Author: Yegin Genc
Author: Maggie Callanan
Author: Marty Cagan
Author: Sunil Sharma
Author: Patrick X Gallagher
Author: Hallie S. Cho
Author: Valarie A. Zeithaml
Author: Chinmay Milind Suryavanshi
Author: Product School
Author: Phil Lempert