Author: Diin Fitri Ande, SE, MM.Publisher: PT. Sonpedia Publishing Indonesia
ISBN: 6230917351
Category : Business & Economics
Languages : en
Pages : 72
Book Description
Michael Porter’s generic strategy is one of the dominant frameworks in Strategic Management. However, based on the author's understanding, there is a limited study on integrating the concept into tourism so that the researchers and practitioners able to have a general picture of the implementation on the industry. This is pivotal so that researchers and practitioners can understand whether Porter’s strategy is applicable to Tourism Industry. Whether certain strategy is favorable or unfavorable to enhance the performance of the organization. If it yes, then what factors that should be considered before implementing the strategy. This study bases on literature reviews. It describes the general concept of business strategies introduced by previous scholars before digging on Porter’s business strategy. It covers the prompt explanation about the concept, the development, factors that should be considered before deciding on particular strategy, the impact, the debate, and the possibility of research in the gap in Porter’s generic strategy. For Practitioners this study might help them to identify factors that influence successful business strategy, and kind of business strategy that can enhance performance.