Understanding Innovation in Low-income Markets PDF Download

Author: Rebecca Harrison
Publisher:
ISBN:
Category : Creative ability in business
Languages : en
Pages : 0

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Author: Aditi Ramdorai
Publisher: Springer
ISBN: 3319163361
Category : Medical
Languages : en
Pages : 178

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Book Description
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

Author: Laura Michelini
Publisher: Springer Science & Business Media
ISBN: 364232150X
Category : Business & Economics
Languages : en
Pages : 88

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Book Description
Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication.

Author: Pablo Snchez
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
We explore different business ventures in low-income markets in order to understand the factors influencing business model innovation in this context. Grounded in the rich data obtained from multiple case study analyses and in the received theory in strategy in low-income markets and business models, we identified a set of contingency factors that permitted us to distinguish between isolated and interactive business models. Isolated business models widen its entrance into new markets by leveraging firm's current resources and capabilities for taking advantage of existing opportunities. Interactive business models require a firm to combine, integrate and leverage both internal resources with ecosystem's capabilities to create new business opportunities. Finally, we discuss the main implications on value creation from these business models.

Author: Aline Krämer
Publisher:
ISBN: 9783658089313
Category :
Languages : en
Pages :

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Book Description
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. Contents Open innovation Consumer integration into innovation Base of the pyramid (BoP) Inclusive Business Low-income markets in developing and emerging countries Target Groups Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility Executives and consultants in R & D / Product Development, Design and Market Research The Author Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.

Author: Aline Krämer
Publisher: Springer
ISBN: 365808930X
Category : Business & Economics
Languages : en
Pages : 382

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Book Description
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

Author: Glenn Yago
Publisher: Springer Science & Business Media
ISBN: 0387728570
Category : Business & Economics
Languages : en
Pages : 165

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Book Description
This book will be the most up-to-date compilation of different perspectives on entrepreneurship. The authors are highly respected in the field, either as scholars or practitioners and have interacted before on this topic either as co-authors on papers or as conference discussants The research provides historical information as well as the latest data on entrepreneurship The book focuses on "emerging domestic markets" which encompasses minorities, women, and low-income communities

Author: Mellisa Naidoo
Publisher:
ISBN:
Category : Cost, Industrial
Languages : en
Pages : 0

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Author: Madhu Viswanathan
Publisher: eBook Partnership
ISBN: 1783019247
Category : Business & Economics
Languages : en
Pages : 421

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Book Description
This book is designed for two primary audiences - those interested in working in subsistence marketplaces, as well as those interested in applying the lessons learned (in such extreme contexts) to their own contexts, such as in advanced economies or in higher-income segments of developing economies. We aim to reach a diverse audience including practitioners in business, government, and social sectors; and researchers, educators, and students. We develop the notion of bottom-up enterprises learned through practice in extreme, i.e., resource-constrained, settings. Sometimes, the most insightful lessons for all settings come from such discovery. The book begins with a journey of immersion and reflection in the first part, followed by explicit discussions of lessons learned in the second section. In the third and last part, we broaden the dialogue to include bottom-up applications to a variety of settings and operations. Even for those not working in subsistence marketplaces, there is significant value in understanding the implications of these bottom-up approaches to their own efforts. We illustrate a number of situations where our approaches have had impact in other domains.Finally, our sequencing here is bottom-up as well, beginning with a deep understanding of subsistence marketplaces, followed by the design of solutions and enterprise plans for them. After this, the discussion turns to lessons in running a bottom-up enterprise before moving on to the application of these lessons in a variety of contexts.There is an irony is writing a book about being bottom-up. The very act of writing about it is, in a sense, top-down. And so goes the dance between the bottom-up and the top-down that is detailed in this journey.

Author: Tashmia Ismail
Publisher: Jacana Media
ISBN: 1920292039
Category : Business & Economics
Languages : en
Pages : 268

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Book Description
The base of the pyramid (BOP)--the largest socio-economic group, but which also has the lowest income--is the subject of increasing attention in business practices worldwide, the current shift of which is toward creating a more sustainable market. That trend is thoroughly detailed in this helpful guide to understanding and succeeding in BOP business. Utilizing case studies from South Africa, the book demonstrates that in South Africa, around 60 percent of the population is not served or underserved by current business, with similar comparisons existing globally. The book offers strategies for tapping the significant new market both effectively and ethically, and showcases pioneering BOP businesses as well as the failures--giving special focus to what makes an approach sustainable. Also included are interviews with more than 40 top players, and the case studies include Nestlé, Danone, Walmart, Blue Label Technologies, and Capitec.