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Author: Sushil Chaurasia Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Purpose - This study is to examine the influence of consumers' perceptions of retail usefulness for product information search and their previous purchase satisfaction on their frequencies of product information search and product purchase behaviour for apparel. The investigation of these relationships were done through five different retail channels- Internet shopping, Catalogue shopping, Television shopping, Local retail stores and Organized retail stores. Method - This paper analyses primary data collected through a structured questionnaire from one hundred eighty three graduate and post graduate students of western region of Gujarat (Kutchh). Findings - Consumer who perceived a certain retail channel more useful for product information search searched for product information more frequently via that retail channel and purchased products more often via that retail channel. Consumers who were more satisfied with apparel purchase from a retail channel purchased the product more frequently via that retail channel. Value/Originality - This study shows a holistic view of the multi-channel context in terms of the information search and product purchase behaviour for apparel products. The present study provides an understanding of college-aged consumers' search and purchase behaviours for apparel products. The current study provides managerial implications for the apparel industry. As the majority of college-aged consumers have multi-channel shopping experiences, the apparel retail industry needs to understand this younger consumer market's characteristics and its channel usages to enhance their multi-channel retail strategies.
Author: Sushil Chaurasia Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Purpose - This study is to examine the influence of consumers' perceptions of retail usefulness for product information search and their previous purchase satisfaction on their frequencies of product information search and product purchase behaviour for apparel. The investigation of these relationships were done through five different retail channels- Internet shopping, Catalogue shopping, Television shopping, Local retail stores and Organized retail stores. Method - This paper analyses primary data collected through a structured questionnaire from one hundred eighty three graduate and post graduate students of western region of Gujarat (Kutchh). Findings - Consumer who perceived a certain retail channel more useful for product information search searched for product information more frequently via that retail channel and purchased products more often via that retail channel. Consumers who were more satisfied with apparel purchase from a retail channel purchased the product more frequently via that retail channel. Value/Originality - This study shows a holistic view of the multi-channel context in terms of the information search and product purchase behaviour for apparel products. The present study provides an understanding of college-aged consumers' search and purchase behaviours for apparel products. The current study provides managerial implications for the apparel industry. As the majority of college-aged consumers have multi-channel shopping experiences, the apparel retail industry needs to understand this younger consumer market's characteristics and its channel usages to enhance their multi-channel retail strategies.
Author: Rajeev Maheshwari Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Purpose - The study explores the retail utility of customers purchasing through alternate retail channel. The study examines usefulness for product information search and their previous purchase satisfaction on their frequencies of product information search and product purchase behaviour for apparel. The investigation of these relationships were done through five different retail channels - Internet shopping, Catalogue shopping, Television shopping, Local retail stores and Organized retail stores. Method - This paper analyses primary data collected through a structured questionnaire from one hundred eighty three graduate and post graduate students of western region of Gujarat (Kutchh). Findings - Consumer who perceived a certain retail channel more useful for product information search searched for product information more frequently via that retail channel and purchased products more often via that retail channel. Consumers who were more satisfied with apparel purchase from a retail channel purchased the product more frequently via that retail channel. Value/Originality - This study shows a holistic view of the multi-channel context in terms of the information search and product purchase behaviour for apparel products. The present study provides an understanding of college-aged consumers' search and purchase behaviours for apparel products. The current study provides managerial implications for the apparel industry. As the majority of college-aged consumers have multi-channel shopping experiences, the apparel retail industry needs to understand this younger consumer market's characteristics and its channel usages to enhance their multi-channel retail strategies.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522526005 Category : Business & Economics Languages : en Pages : 1584
Book Description
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author: Katja Wagner Publisher: Springer Nature ISBN: 3658351500 Category : Business & Economics Languages : en Pages : 257
Book Description
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.
Author: Androniki Kavoura Publisher: Springer ISBN: 331933865X Category : Business & Economics Languages : en Pages : 725
Book Description
This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.
Author: Leung, Ho-fung Publisher: IGI Global ISBN: 1615208208 Category : Computers Languages : en Pages : 332
Book Description
"This book presents the emerging fields of service intelligence and service science, positioning them as the most promising directions for the evolution of service computing, demonstrating the critical role such areas play in supporting service computing processes"--Provided by publisher.
Author: Rajagopal Publisher: IGI Global ISBN: 1466640952 Category : Business & Economics Languages : en Pages : 274
Book Description
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Author: Su Mi Dahlgaard-Park Publisher: SAGE Publications ISBN: 1483346358 Category : Business & Economics Languages : en Pages : 992
Book Description
Society, globally, has entered into what might be called the “service economy.” Services now constitute the largest share of GDP in most countries and provide the major source of employment in both developed and developing countries. Services permeate all aspects of peoples’ lives and are becoming inseparable from most aspects of economic activity. “Quality management” has been a dominating managerial practice since World War II. With quality management initially associated with manufacturing industries, one might assume the relevance of quality management might decrease with the emergence of the service economy. To the contrary, the emergence of the service economy strengthened the importance of quality issues, which no longer are associated only with manufacturing industries but are increasingly applied in all service sectors, as well. Today, we talk not only about product or service quality but have even expanded the framework of quality to quality of life and quality of environment. Thus, quality and services have emerged in parallel as closely interrelated fields. The Encyclopedia of Quality and the Service Economy explores such relevant questions as: What are the characteristics, nature, and definitions of quality and services? How do we define quality of products, quality of services, or quality of life? How are services distinguished from goods? How do we measure various aspects of quality and services? How can products and service quality be managed most effectively and efficiently? What is the role of customers in creation of values? These questions and more are explored within the pages of this two-volume, A-to-Z reference work.
Author: Sushil Chaurasia
Author: Sushil Chaurasia
Author: Rajeev Maheshwari
Author: Management Association, Information Resources
Author: Gong Sun
Author: group of authors
Author: Katja Wagner
Author: Androniki Kavoura
Author: Leung, Ho-fung
Author: Rajagopal
Author: Su Mi Dahlgaard-Park