Understanding Consumer Behavior and Consumption Experience PDF Download

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Understanding Consumer Behavior and Consumption Experience

Understanding Consumer Behavior and Consumption Experience PDF Author: Rajagopal
Publisher: IGI Global
ISBN: 1466675195
Category : Business & Economics
Languages : en
Pages : 319

Book Description
Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
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