Understanding Broadcast and Cable Finance PDF Download

Author: Broadcast Cable Financial Mana
Publisher: Taylor & Francis
ISBN: 1136032738
Category : Language Arts & Disciplines
Languages : en
Pages : 234

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Book Description
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

Author: Broadcast Cable Financial Mana
Publisher: CRC Press
ISBN: 1136032746
Category : Language Arts & Disciplines
Languages : en
Pages : 232

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Book Description
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

Author: Walter McDowell
Publisher:
ISBN:
Category :
Languages : en
Pages : 218

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Book Description
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

Author: Joan Van Tassel
Publisher: CRC Press
ISBN: 1136031626
Category : Language Arts & Disciplines
Languages : en
Pages : 433

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Book Description
What's Ahead; Case Study 5.1 Performance Reports; Case Study 5.2 Setting the Budget; References; CHAPTER 6. Media Consumers: Measurement and Metrics; Chapter Objectives; Audiences: Consumers and Customers, Viewers, Listeners, Readers, Users, Players, Friends, and Followers; Research and Content; A Day in the Life of Debbie Carter; Identifying Market Segments; Summary; What's Ahead; Case Study 6.1 Audiences and Programming; References; CHAPTER 7. Managing the Production Process; Chapter Objectives; Introduction; The Many Languages of Digital Creation; Traditional Production.

Author: Robert G. Picard
Publisher: Fordham Univ Press
ISBN: 0823232565
Category : Business & Economics
Languages : en
Pages : 286

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Book Description
This work employs business concepts and analyses to explore the operational activities of media firms and the forces and issues affecting them.

Author: Joan M. Van Tassel
Publisher: Taylor & Francis
ISBN: 0240810201
Category : Business & Economics
Languages : en
Pages : 434

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Book Description
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

Author: Peter Pringle
Publisher: Taylor & Francis
ISBN: 113602865X
Category : Language Arts & Disciplines
Languages : en
Pages : 485

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Book Description
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Author: J. H. Snider
Publisher: iUniverse
ISBN: 0595347045
Category : Television and politics
Languages : en
Pages : 620

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Book Description
"Broadcasters have always been coddled by politicians, and Speak Softly explains how and why. J.H. Snider tells the story with the rigor of a scholar, the doggedness of an investigative reporter and the zeal of a reformer."--Paul Taylor, Executive Vice President, Pew Research Center "J.H. Snider offers an extremely comprehensive and well-documented look 'behind the curtain' at how the National Association of Broadcasters drives its national legislative agenda. This is must reading for not only political scientists but for all who are interested in media policy and how it gets made in Washington."-Chellie Pingree, President and CEO, Common Cause "This astute book is a first-rate work of original scholarship. It also provides an unsettling description of broadcasters' policy influence. When their own interests are involved, broadcasters cannot be trusted to act in the way they demand of all others in society. Readers will no doubt question whether J.H. Snider's recommended solution is a practical one. But no reader will question his call for new measures."-Thomas E. Patterson, Bradlee Professor of Government and the Press, Harvard University "Having played a role in the mad-cap drama of telecommunications legislation Snider documents, I can tell you he has captured the essence of the machinations, strange bedfellows, and almost single-minded, righteous self-interest that drives the telecommunications debate. Like it or not, this is how the power game is really played."-Stephen R. Effros, Former President (1976-1999), Cable Telecommunications Association "Speak Softly documents the broadcast industry's striking influence on public policy, including the landmark Telecommunications Act of 1996. As Congress gears up to re-write the Act, J.H. Snider's analysis is particularly timely."-Kevin Werbach, Professor, The Wharton School, University of Pennsylvania

Author: Michael McGregor
Publisher: Routledge
ISBN: 1317347935
Category : Business & Economics
Languages : en
Pages : 360

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Book Description
This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.

Author: Kartikeya Kompella
Publisher: Kogan Page Publishers
ISBN: 074947016X
Category : Business & Economics
Languages : en
Pages : 362

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Book Description
The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process. Edited by leading brand analyst Kartikeya Kompella, The Brand Challenge explains the nuances of building brands in different industries with a chapter devoted to each to give the reader the most up-to-date understanding of how to apply brand theory. It contains original contributions from many of the world's leading brand experts who lift the veil on brand building in their specific sector. The book encourages readers to apply practices from one category to another to foster innovation in brands and successful brand building. Contributing authors: Al Ries (focus), Tony Allen (identity), Peter Fisk (innovation), Allen Adamson (brand), Professor Jean-Noël Kapferer (luxury), Jesko Perrey (retail), Thomas Meyer (retail), Simon Glynn (B2B), Michael D'Esopo (B2B), Professor Walter McDowell (TV), Mike Symes (finance), Jocelyne Daw (non-profit), Professor Joseph Hancock (fashion), Professor John O'Neill (hospitality), Jeremy Hildreth (city), JT Singh (city), Howard Breindel (technology), Sue Bridgewater (football)