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Author: W. Davis Folsom Publisher: Greenwood ISBN: 0313334501 Category : Business & Economics Languages : en Pages : 0
Book Description
Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From AAA to Zombie Bonds, Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as adhocracy, Dilbert principle, hyperlink, traction, and viral marketing. Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture.
Author: W. Davis Folsom Publisher: Greenwood ISBN: 0313334501 Category : Business & Economics Languages : en Pages : 0
Book Description
Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From AAA to Zombie Bonds, Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as adhocracy, Dilbert principle, hyperlink, traction, and viral marketing. Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture.
Author: David Burke Publisher: ISBN: 9781879440197 Category : Americanisms Languages : en Pages : 0
Book Description
Biz Talk-2 is the second of a three-part series on the most common slang and jargon used in American commerce... essential for anyone doing business in the United States! Chapters include General Business Slang & Jargon, International Trade Slang & Jargon, Common Initials Used in International Trade, Bureaucratese, Political Slang & Jargon, Management Slang, and More Computer Slang.
Author: Steven W. Sowards Publisher: American Library Association ISBN: 0838996353 Category : Language Arts & Disciplines Languages : en Pages : 492
Book Description
Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.
Author: Brian Fugere Publisher: Simon and Schuster ISBN: 9780743269094 Category : Business & Economics Languages : en Pages : 194
Book Description
There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.
Author: Tim Phillips Publisher: Kogan Page Publishers ISBN: 0749463651 Category : Business & Economics Languages : en Pages : 184
Book Description
Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.
Author: Interbrand Publisher: Springer ISBN: 0230626408 Category : Business & Economics Languages : en Pages : 142
Book Description
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
Author: Shimpock Publisher: Wolters Kluwer ISBN: 0735552673 Category : Law Languages : en Pages : 910
Book Description
Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with: Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain The most cost-effective ways to take advantage of today's electronic media resources Efficient ways to retrieve the information your search has located. Easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas. You will find that the Business Research Handbook is designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers, and extensive lists of sources and material to help you obtain the information you need to: Compile biographical information on key players or parties Investigate potential business partners or competitors Engage in marketing research Compile a company profile Locate expert witnesses and verify credentials And much more.
Author: David Burke Publisher: SLANGMAN PUBLISHING ISBN: 9781891888144 Category : Business & Economics Languages : en Pages : 244
Book Description
The Slangman Guide to BIZ SPEAK 1 is essential for anyone doing business with Americans!If you do business with Americans, the ¿BIZ SPEAK¿ series is for you!If you don't know the essential American slang, idioms, and jargon used by all business professionals, you risk embarrassment, loss of respect, and loss of money!Entertaining dialogues, activities and games will quickly help put you on the inside track (¿shortest path to success¿) to becoming the top dog (¿boss¿) as you climb the corporate ladder (¿get promoted¿) and start to make big bucks (¿a lot of money¿) in your new cush (¿easy¿) job!NOTE: Audio CDs sold separately.The Slangman Guide to BIZ SPEAK 1 contains popular chapters on slang and idioms associated with:The WorkplaceComputersThe InternetE-CommerceMarketingAdvertisingAcronyms & ShortcutsNegotiationsMeetingsPopular Abbreviations Used in BusinessThe Slangman Files ¿ a special section in each chapter with slang & idioms used in categories
Author: W. Davis Folsom
Author: W. Davis Folsom
Author: David Burke
Author: Ron Sturgeon
Author: Rick Boulware
Author: Steven W. Sowards
Author: Brian Fugere
Author: Tim Phillips
Author: Interbrand
Author: Shimpock
Author: David Burke