Understanding Aesthetics for the Merchandising and Design Professional PDF Download

Author: Ann Marie Fiore
Publisher: A&C Black
ISBN: 1563678098
Category : Design
Languages : en
Pages : 417

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Book Description
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.

Author: Alessandra Wood
Publisher: Routledge
ISBN: 0429796633
Category : Architecture
Languages : en
Pages : 292

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Book Description
Designed to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer. The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.

Author: Amy Raffel
Publisher: Routledge
ISBN: 1000286940
Category : Art
Languages : en
Pages : 261

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Book Description
As one of the first academic monographs on Keith Haring, this book uses the Pop Shop, a previously overlooked enterprise, and artist merchandising as tools to reconsider the significance and legacy of Haring’s career as a whole. Haring developed an alternative approach to both the marketing and the social efficacy of art: he controlled the sales and distribution of his merchandise, while also promulgating his belief in accessibility and community activism. He proved that mass-produced objects can be used strategically to form a community and create social change. Furthermore, looking beyond the 1980s, into the 1990s and 2000s, Haring and his shop prefigured artists’ emerging, self-aware involvement with the mass media, and the art world’s growing dependence on marketing and commercialism. The book will be of interest to scholars or students studying art history, consumer culture, cultural studies, media studies, or market studies, as well as anyone with a curiosity about Haring and his work, the 1980s art scene in New York, the East Village, street art, art activism, and art merchandising.

Author: Iain Robertson
Publisher: Routledge
ISBN: 1135091935
Category : Art
Languages : en
Pages : 388

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Book Description
The global art market has recently been valued at close to $50bn - a rise of over 60% since the global financial crisis. These figures are driven by demand from China and other emerging markets, as well as the growing phenomenon of the artist bypassing dealers as a market force in his/her own right. This new textbook integrates, updates and enhances the popular aspects of two well-regarded texts - Understanding International Arts Markets and The Art Business. Topics covered include: Emerging markets in China, East Asian, South East Asian, Brazilian, Russian, Islamic and Indian art, Art valuation and investment, Museums and the cultural sector. This revitalized new textbook will continue to be essential reading for students on courses such as arts management, arts marketing, arts business, cultural economics, the sociology of arts, and cultural policy.

Author: B. Marie Brady-Whitcanack
Publisher: AuthorHouse
ISBN: 145673556X
Category : Education
Languages : en
Pages : 246

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Book Description
The text is a hermeneutic and field theory analysis of events that occurred during the first of two doctoral degree programs at a major state university. The study considers challenges to traditional curriculum in higher education and possible links to conflicts occurring at some major university campuses.

Author: Eundeok Kim
Publisher: Bloomsbury Publishing
ISBN: 1350099023
Category : Business & Economics
Languages : en
Pages : 185

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Book Description
In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions

Author: Joseph Weishar
Publisher: St Media Group
ISBN: 9780944094471
Category : Architecture
Languages : en
Pages : 268

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Book Description
A master class in visual merchandising, this book will help anyone apply aesthetic principles to retail displays, resulting in higher sales.

Author: Alberto Gallace
Publisher: Oxford University Press, USA
ISBN: 0199644462
Category : Computers
Languages : en
Pages : 481

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Book Description
This book explores the science of touch. It brings together the latest findings from cognitive neuroscience about the processing of tactile information in humans. The book provides a comprehensive overview of scientific knowledge regarding themes such as tactile memory, tactile awareness (consciousness) and tactile attention.

Author: Michał Szostak
Publisher: Taylor & Francis
ISBN: 1040254950
Category : Business & Economics
Languages : en
Pages : 303

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Book Description
This edited collection presents the complex theory of kitsch from aesthetic and artistic points of view, transposed into managerial and organisational fields. In the spirit of management aesthetics, on the ground of humanistic management, the central aim of the volume is to show that kitsch is a common phenomenon not only in art and culture but also in management, and its conscious perception and mindful use may be beneficial for achieving organisational and managerial goals efficiently. Due to the diverse research problems covered by particular chapters, no unified methodology is applied in the book; every author applied an optimal method for the selected topic. However, due to the complex and metaphysical character of the kitsch phenomenon, the only common fundament of all chapters is using the kitsch experience theory (Szostak and Sułkowski, 2020). The dominant analytical approach is qualitative, with extensive use of case studies, comparative analyses, and ethnographic focus. Despite this, some chapters also include the application of the quantitative approach for the hypotheses’ verification. This book makes a giant step ahead of its competitors by implementing the kitsch theory, especially the kitsch experience theory in a broad spectrum of managerial and organisational fields like marketing, advertising, brand management, business communication, entrepreneurship, leadership, decision-making, human resource management, corporate social responsibility, city space management, management of technology and innovation, and organisational culture. It should be a must-read for researchers, academics, practitioners, and advanced students in these fields.

Author: Karen Videtic
Publisher: Bloomsbury Publishing USA
ISBN: 1628920157
Category : Business & Economics
Languages : en
Pages : 161

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Book Description
Perry's Department Store: A Buying Simulation bridges the gap between the principles of retail buying and mathematical concepts using a unique simulation approach that takes readers step-by-step through a real-life buying experience. Videtic and Steele present a simplified process for making complex buying decisions using the fictitious Perry's Department Store that walks students through the steps a new buyer would take to complete a six-month buying plan and a merchandise assortment plan for categories including junior, misses' bridge/contemporary, men's, children's, denim, accessories, or home fashion. The fourth edition has been revised with statistical information to reflect a more contemporary structure and business model for a successful department store.The new Perry's Department Store is organized to reflect a larger-scale department store in today's market. Students interact by researching current market and industry trends to build their business. The charts and forms in this book and companion website are replicas of those found in the retail and wholesale industry to expose student to the procedures and policies they can expect to find in a first job as an assistant buyer. This new edition and companion website launches students directly into the exciting role of a retail buyer in the fashion industry.