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Author: Dominik Imseng Publisher: Troubador Publishing Ltd ISBN: 1785893173 Category : Transportation Languages : en Pages : 144
Book Description
IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
Author: Dominik Imseng Publisher: Troubador Publishing Ltd ISBN: 1785893173 Category : Transportation Languages : en Pages : 144
Book Description
IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
Author: Liz Nugent Publisher: Penguin Group ISBN: 9780241979730 Category : Fiction Languages : en Pages : 0
Book Description
Cordelia Waldron has been living on the Côte d'Azur for ten years, posing as an English heiress. Now her money is gone and her luck is running out. Desperate to escape her grotty flat and grim reality, Cordelia spends a decadent night at the Negresco. But surrounded by the young, beautiful and privileged she feels her age and her poverty. As dawn breaks she stumbles home through the back streets. Even before she opens her door she can hear the flies buzzing. It hasn't taken long for the corpse in her bedroom to commence decomposing ... Liz Nugent's novel is the dark, twisted and shocking story of what takes Cordelia from an island childhood in Ireland to ruin in Nice.
Author: Stacy Malkan Publisher: New Society Publishers ISBN: 0865715742 Category : Health & Fitness Languages : en Pages : 193
Book Description
Lead in lipstick? 1,4 dioxane in baby soap? Coal tar in shampoo? How is this possible? Simple. The $35 billion cosmetics industry is so powerful that they've kept themselves unregulated for decades. Not one cosmetic product has to be approved by the US Food and Drug Administration before hitting the market. Incredible? Consider this: The European Union has banned more than 1,100 chemicals from cosmetics. The United States has banned just 10. Only 11% of chemicals used in cosmetics in the US have been assessed for health and safety - leaving a staggering 89% with unknown or undisclosed effects. More than 70% of all personal care products may contain phthalates, which are linked to birth defects and infertility. Many baby soaps are contaminated with the cancer-causing chemical 1,4 dioxane. It's not just women who are affected by this chemists' brew. Shampoo, deodorant, face lotion and other products used daily by men, women and children contain hazardous chemicals that the industry claims are "within acceptable limits." But there's nothing acceptable about daily multiple exposures to carcinogenic chemicals -- from products that are supposed to make us feel healthy and beautiful. Not Just a Pretty Face delves deeply into the dark side of the beauty industry, and looks to hopeful solutions for a healthier future. This scathing investigation peels away less-than-lovely layers to expose an industry in dire need of an extreme makeover. 15 percent of the purchase price of each book sold benefits the national Campaign for Safe Cosmetics, administered by the Breast Cancer Fund, through December 31, 2012.
Author: E. M. Crane Publisher: Laurel Leaf ISBN: 0440240344 Category : Juvenile Fiction Languages : en Pages : 290
Book Description
When sixteen-year-old Andrea Anderson begins caring for a sick neighbor's dog, she learns a lot about life, death, pottery, friendship, hope, and love.
Author: Laura Jarratt Publisher: Hardie Grant Egmont ISBN: 1742738257 Category : Juvenile Fiction Languages : en Pages : 385
Book Description
Ugly people don’t have feelings. They don’t notice if you stare at them in the street. They’re not like real people. Or that’s what I used to think. When I was younger. Before I learned. After a car crash, Jenna is left permanently scarred. She struggles to rebuild her life, but every stare in the street makes her want to retreat further from the world. Until she meets Ryan. Ryan is also an outsider. When he arrives in town his mother tells him this time it will be different. He doesn’t believe her. Until he meets Jenna. As Ryan and Jenna grow closer, the aftermath of the crash continues to splinter the community. And then a body is found...Skin Deep is a fang-free romance for readers who are allergic to the paranormal.
Author: Karol Griffin Publisher: Houghton Mifflin ISBN: Category : Art Languages : en Pages : 312
Book Description
The memoirs of a western woman recount the upbringing that instilled in her a mythical belief about outlaws, her discovery of an outlaw fringe society in Wyoming, and her experiences as a full-time tattoo artist.
Author: William Shuler Publisher: Author House ISBN: 1452029393 Category : Family & Relationships Languages : en Pages : 226
Book Description
This book contains over one hundred short stories about life in Berkeley County, SC. You will also find some interesting pictures taken here in this county. These are true stories but I used fictitious names for the main characters as I want to get the message out without hurting anyone. This book will appeal to the ole folks as well as the young and will be a priceless possession in the future. There will never be another book like this as most all of the characters have left Planet Earth and I am now eighty two years old. The subjects in each story are different. I have covered the days before and during the great depression, World War II, moonshine whiskey, outrunning revenue agents, and living through generations of crooked politicians. I was born in Shulerville, SC on August 4, 1924 and was drafted into the army on August 4th, 1943. I served twenty-eight months in the military, eighteen of these in Italy and eight of these were on the front lines with the 91st Infantry Division. We were part of the Fifth Army under the command of General Mark Clark. After my discharge from the army, I went to barber college in Greenville, SC. I followed this trade until 1947 and then began working for Westvaco. I retired from there in 1987and since then I have enjoyed my small farm and working several part time jobs. I have written one book (The Ole Days in Berkeley County, SC) which was published by 1st books on 5/13/02. I trust that you will enjoy reading these stories about life in the ole days of Berkeley County.
Author: William J. Lederer Publisher: W. W. Norton & Company ISBN: 9780393318678 Category : Fiction Languages : en Pages : 294
Book Description
The ineffectual Ambassador is just one of the handicaps facing the Americans as Southeast Asia becomes increasingly involved with Communism.
Author: Wolfgang Mieder Publisher: New York : Oxford University Press ISBN: 0195053990 Category : Reference Languages : en Pages : 1348
Book Description
Americans have a gift for coining proverbs. "A picture is worth a thousand words" was not, as you might imagine, the product of ancient Chinese wisdom -- it was actually minted by advertising executive Fred Barnard in a 1921 advertisement for Printer's Ink magazine. After all, Americans are first and foremost a practical people and proverbs can be loosely defined as pithy statements that are generally accepted as true and useful. The next logical step would be to gather all of this wisdom together for a truly American celebration of shrewd advice.A Dictionary of American Proverbs is the first major collection of proverbs in the English language based on oral sources rather than written ones. Listed alphabetically according to their most significant key word, it features over 15,000 entries including uniquely American proverbs that have never before been recorded, as well as thousands of traditional proverbs that have found their way into American speech from classical, biblical, British, continental European, and American literature. Based on the fieldwork conducted over thirty years by the American Dialect Society, this volume is complete with historical references to the earliest written sources, and supplies variants and recorded geographical distribution after each proverb.Many surprised await the reader in this vast treasure trove of wit and wisdom. Collected here are nuggets of popular wisdom on all aspects of American life: weather, agriculture, travel, money, business, food, neighbors, friends, manners, government, politics, law, health, education, religion, music, song, and dance. And, to further enhance browsing pleasure, the editors have provided a detailed guide to the use of the work. While it's true that many of our best known proverbs have been supplied by the ever-present "Anonymous," many more can be attributed to some very famous Americans, like Ernest Hemingway, Abraham Lincoln, Benjamin Franklin, Mark Twain, J. Pierpont Morgan, Thomas Alva Edison, Abigail Adams, and Ralph Waldo Emerson, to name but a few offered in this fascinating collection.Who wouldn't want to know the origin of "the opera ain't over till the fat lady sings?" This uniquely American proverb and many more are gathered together in A Dictionary of American Proverbs. A great resource for students and scholars of literature, psychology, folklore, linguistics, anthropology, and cultural history, this endlessly intriguing volume is also a delightful companion for anyone with an interest in American culture.
Author: Dominik Imseng
Author: Dominik Imseng
Author: Casey Watson
Author: Liz Nugent
Author: Stacy Malkan
Author: E. M. Crane
Author: Laura Jarratt
Author: Karol Griffin
Author: William Shuler
Author: William J. Lederer
Author: Wolfgang Mieder