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Author: Gail Anderson Publisher: Laurence King Publishing ISBN: 1780679939 Category : Design Languages : en Pages : 128
Book Description
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Author: Gail Anderson Publisher: Laurence King Publishing ISBN: 1780679939 Category : Design Languages : en Pages : 128
Book Description
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Author: Tony Seddon Publisher: Yale University Press ISBN: 0300222378 Category : Design Languages : en Pages : 194
Book Description
A comprehensive and beautifully illustrated guide to fonts, essential for anyone who engages with type in their daily lives Have you ever wondered which typeface is used for airport signs? Or about the history behind the Times New Roman font? We are constantly engaging with type, yet many of us struggle to use it effectively or simply to understand the basics. This beautifully illustrated, easy to use companion is the perfect guide to everything typographic. Tony Seddon provides an essential lexicon that explains the history and functionality of 140 type terms and 20 unique typeface classifications. The book also features a timeline of typeface classification from the mid-15th century to the present day, and concludes with a chapter detailing over 40 important typeface families that reflect the history of typeface development and typographic style from the earliest days of movable type. Essential Type will help to build your knowledge of type and typeface use with a clear and comprehensive "what is it" and "why use it" approach to the subject. Five chapters explore topics including the anatomy of type, glyphs, typeface classification, and typefaces ranging from serif to sans serif to script and display. The chapter on typefaces pays particular attention to highlighting key design features and, along with illuminating backstories and tips to aid identification, makes this book the perfect companion for all type enthusiasts and practitioners.
Author: Gabri Kirkendall Publisher: Walter Foster Publishing ISBN: 1633223264 Category : Crafts & Hobbies Languages : en Pages : 144
Book Description
With more than 50 tips, techniques, and lessons for creating beautiful illuminated letters and sophisticated lettering projects, The Joy of Lettering takes hand lettering to a whole new level. Gabri Joy Kirkendall (Creative Lettering & Beyond) and Jaclyn Escalera guide readers through a dynamic exploration of the craft, focusing on typography and illuminated letters and numbers using pencil, ink, and marker in a variety of styles and themes. From there, artists will learn how to create letters using a variety of alternative materials and media, such as watercolor, gouache, and wood. Easily customized DIY projects invite artists to finesse their skills as they learn to letter on different types of surfaces while creating lettered murals, stationery, and signage. Packed with creative techniques and easy-to-follow lessons, this all-inclusive resource is a must??have for anyone who wants to learn or grow their expertise in the art of hand lettering.
Author: Cyrus Highsmith Publisher: Chronicle Books ISBN: 1616899786 Category : Design Languages : en Pages : 104
Book Description
What goes on inside a paragraph of printed text? Cyrus Highsmith's Inside Paragraphs is an essential primer on the basics of typography that focuses specifically on the role of printed text within a paragraph. Engaging full-page illustrations and Highsmith's accessible explanations show the role of white space between letters, words, and lines. Perfect for students and professionals alike, this updated edition includes a new preface.
Author: Simon Garfield Publisher: Profile Books ISBN: 1847652921 Category : Reference Languages : en Pages : 352
Book Description
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.
Author: John Boardley Publisher: ISBN: 9781851244737 Category : Design Languages : en Pages : 0
Book Description
From the practical challenges of polychromatic printing or printing music staves and notes to the techniques for illustrating books with woodcuts, producing books for children and the design of the first fonts, these stories chart the invention of the printed book, the world's first means of mass communication.
Author: Claire Badaracco Publisher: ISBN: Category : Business & Economics Languages : en Pages : 288
Book Description
Between the turn of the century and about 1940, dramatic changes took place in both British and American print culture. Publishers scrambled as new markets developed or were created through advertising. Lithographers and designers helped establish the preeminence of "modern" aesthetics. And the centuries-old printing industry was transformed by unprecedented technological advances. In Trading Words Claire Hoertz Badaracco examines these fascinating developments in an engaging study of the economics of literary design. She investigates how writers sold their poetry by marketing their reputations, how book printers used American literature to break the long hold of European classics on the mass-market literary imagination, and how direct mail and advertising made or broke subscription publishing enterprises during the 1930s. Drawing on rare books and manuscript materials from distinguished collections in the history of printing and marketing, Badaracco freshly surveys the development of twentieth-century "mass culture" and reinterprets the philosophies, ideals, and schemes of the poets, typographers, and publishers who succeeded in capturing the public imagination.
Author: Gail Anderson
Author: Gail Anderson
Author: Tony Seddon
Author: Gabri Kirkendall
Author: Janette Sebring Lowrey
Author: Cyrus Highsmith
Author: Denise Gonzales Crisp
Author: Simon Garfield
Author: John Boardley
Author: Jan Tschichold
Author: Claire Badaracco