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Author: Ellen Lupton Publisher: Chronicle Books ISBN: 1797229621 Category : Design Languages : en Pages : 259
Book Description
The essential and bestselling guide to typography from beloved design educator Ellen Lupton—revised and expanded to include new and additional voices, examples, and principles, and a wider array of typefaces. "Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography The bestselling Thinking with Type in a revised and expanded third edition: This is the definitive guide to using typography in visual communication. Covering the essentials of typography, this book explores everything from typefaces and type families to kerning and tracking to grids and layout principles. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. Historical and contemporary examples of graphic design show how to learn the rules and how to break them. Critical essays, eye-opening diagrams, helpful exercises, and dozens of examples and illustrations show readers how to be inventive within systems that inform and communicate. Featuring 32 pages of new content, the third edition is revised and refined from cover to cover: More fonts: old fonts, new fonts, weird fonts, libre fonts, Google fonts, Adobe fonts, fonts from independent foundries, and fonts and lettering by women and BIPOC designers Introductions to diverse writing systems, contributed by expert typographers from around the world Demonstrations of basic design principles, such as visual balance, Gestalt grouping, and responsive layout Current approaches to typeface design, including Variable fonts and optical sizes Tips for readability, legibility, and accessibility Stunning reproductions from the Letterform Archive Thinking with Type is the typography book for everyone: designers, writers, editors, students, anyone who works with words on page or screen, and enthusiasts of type and lettering. Readers will also love Ellen Lupton's book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.
Author: Ellen Lupton Publisher: Chronicle Books ISBN: 1797229621 Category : Design Languages : en Pages : 259
Book Description
The essential and bestselling guide to typography from beloved design educator Ellen Lupton—revised and expanded to include new and additional voices, examples, and principles, and a wider array of typefaces. "Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography The bestselling Thinking with Type in a revised and expanded third edition: This is the definitive guide to using typography in visual communication. Covering the essentials of typography, this book explores everything from typefaces and type families to kerning and tracking to grids and layout principles. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. Historical and contemporary examples of graphic design show how to learn the rules and how to break them. Critical essays, eye-opening diagrams, helpful exercises, and dozens of examples and illustrations show readers how to be inventive within systems that inform and communicate. Featuring 32 pages of new content, the third edition is revised and refined from cover to cover: More fonts: old fonts, new fonts, weird fonts, libre fonts, Google fonts, Adobe fonts, fonts from independent foundries, and fonts and lettering by women and BIPOC designers Introductions to diverse writing systems, contributed by expert typographers from around the world Demonstrations of basic design principles, such as visual balance, Gestalt grouping, and responsive layout Current approaches to typeface design, including Variable fonts and optical sizes Tips for readability, legibility, and accessibility Stunning reproductions from the Letterform Archive Thinking with Type is the typography book for everyone: designers, writers, editors, students, anyone who works with words on page or screen, and enthusiasts of type and lettering. Readers will also love Ellen Lupton's book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.
Author: Philip B. Meggs Publisher: John Wiley & Sons ISBN: 9780471284291 Category : Design Languages : en Pages : 420
Book Description
Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book
Author: Wolfgang Weingart Publisher: Springer Science & Business Media ISBN: 390704486X Category : Graphic arts Languages : en Pages : 528
Book Description
Wolfgang Weingart's influence on the development of typography since the 1970s is unparalleled and his work has served as an inspiration to countless designers in both North America and Europe. In Typography, Weingart sums up an impressive lifework in 500 pages that describe his own development and the foundations of his teachings.
Author: Helmut Kipphan Publisher: Springer ISBN: 3540299009 Category : Technology & Engineering Languages : en Pages : 1221
Book Description
Printers nowadays are having to learn new technologies if they are to remain competitive. This innovative, practical manual is specifically designed to cater to these training demands. Written by an expert in the field, the Handbook is unique in covering the entire spectrum of modern print media production. Despite its comprehensive treatment, it remains an easy-to-use, single-volume reference, with all the information clearly structured and readily retrievable. The author covers both traditional as well as computer-aided technologies in all stages of production, as well as electronic media and multimedia. He also deals with training, research, strategies and trends, showing readers how to implement the latest methods. With 1,200 pages, containing 1,500 illustrations - over half in colour - the Handbook conveys the current state of technology together with its specific terminology. The accompanying CD-ROM includes the entire manual in fully searchable form, plus additional software tools. Invaluable information for both beginners and "old hands" in printing works, publishing houses, trade associations, the graphics industry, and their suppliers.
Author: Ben van Melick Publisher: 010 Publishers ISBN: 9789064503238 Category : Design Languages : en Pages : 376
Book Description
Presents a themed overview of the work of graphic designer Piet Gerards. Includes fifty works chosen and provided with commentaries by the artist. The author describes and interprets Piet Gerards' development from self-taught man and left-wing activist to publisher and premiated maker of books, organizer of cultural productions and graphic designer.
Author: Ellen Lupton
Author: Ellen Lupton
Author: Amsterdam (Netherlands). Stedelijk Museum
Author: Philip B. Meggs
Author: Hans Oldewarris![Typography /[Wolfgang Weingart]. PDF](https://books.google.com/books/content/images/frontcover/PI31J57bjw0C?fife=w80-h100)
Author: Wolfgang Weingart
Author: Helmut Kipphan
Author: 
Author: Ben van Melick
Author: Alston W. Purvis
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