Author: Milwaukee Journal (Firm)Publisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 174
Book Description
Type Faces and Production Techniques for Creating Effective Advertisements
Author: Milwaukee Journal (Firm)Publisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 174
Book Description
Type Faces and Production Techniques for Creating Effective Advertisements
Author: Milwaukee journalPublisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 214
Book Description
Type Faces Amd Production Techniques for Creating Effective Advertisements
Author: Milwaukee Journal (Firm)Publisher:
ISBN:
Category : Advertising, Newspaper
Languages : en
Pages : 162
Book Description
Type Faces and Production Techniques for Creating Effective Advertisements
Author: Type Faces and Production Techniques for Creating Effective Advertisements
Author: Milwaukee Journal (Firm)Publisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 174
Book Description
The Typography of Advertisements That Pay: How to Choose and Combine Type Faces (1917)
Author: Gilbert Powderly FarrarPublisher:
ISBN: 9781104441357
Category : Literary Collections
Languages : en
Pages : 0
Book Description
This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
The Typography of Advertisements That Pay: How to Choose and Combine Type Faces, Engravings and All the Other Mechanical Elements of Modern Advertisem
Author: Gilbert Powderly FarrarPublisher: Legare Street Press
ISBN: 9781021765789
Category : Art
Languages : en
Pages : 0
Book Description
This book is a comprehensive guide to the art of creating effective advertisements. It covers everything from selecting typefaces to choosing images and arranging elements on the page. This book is essential reading for anyone looking to improve their advertising and marketing skills, whether for personal or professional purposes. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Strategic Copywriting
Author: Edd ApplegatePublisher: Rowman & Littlefield
ISBN: 1442244097
Category : Business & Economics
Languages : en
Pages : 311
Book Description
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Small Business Bibliography
Author: A Technique for the Teaching of Newspaper and Advertising Typography
Author: Kenneth Eugene OlsonPublisher:
ISBN:
Category :
Languages : en
Pages : 448
Book Description