Twenty Advertising Case Histories, Second Series PDF Download

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 315

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Author: Printers' Ink
Publisher: Wildside Press LLC
ISBN: 1434473376
Category : Business & Economics
Languages : en
Pages : 322

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Examples of successful advertising tests and campaigns. Includes such topics as: Markets, Advertising, Moving from Regional to National, New Product Introduction, Industrial Advertising, and more.

Author: Kate Atkinson
Publisher: Little, Brown
ISBN: 0316031631
Category : Fiction
Languages : en
Pages : 332

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The first book in Kate Atkinson's Jackson Brodie Mysteries series, called "The best mystery of the decade" by Stephen King, finds private investigator Jackson Brodie following three seemingly unconnected family mysteries in Edinburg. Case one: A little girl goes missing in the night. Case two: A beautiful young office worker falls victim to a maniac's apparently random attack. Case three: A new mother finds herself trapped in a hell of her own making - with a very needy baby and a very demanding husband - until a fit of rage creates a grisly, bloody escape. Thirty years after the first incident, as private investigator Jackson Brodie begins investigating all three cases, startling connections and discoveries emerge . . .

Author: P David Marshall
Publisher: Bloomsbury Publishing
ISBN: 1350306401
Category : Social Science
Languages : en
Pages : 380

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This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.

Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1686

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Author: Roger W. Hoerl
Publisher: John Wiley & Sons
ISBN: 1119605717
Category : Business & Economics
Languages : en
Pages : 640

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Apply statistics in business to achieve performance improvement Statistical Thinking: Improving Business Performance, 3rd Edition helps managers understand the role of statistics in implementing business improvements. It guides professionals who are learning statistics in order to improve performance in business and industry. It also helps graduate and undergraduate students understand the strategic value of data and statistics in arriving at real business solutions. Instruction in the book is based on principles of effective learning, established by educational and behavioral research. The authors cover both practical examples and underlying theory, both the big picture and necessary details. Readers gain a conceptual understanding and the ability to perform actionable analyses. They are introduced to data skills to improve business processes, including collecting the appropriate data, identifying existing data limitations, and analyzing data graphically. The authors also provide an in-depth look at JMP software, including its purpose, capabilities, and techniques for use. Updates to this edition include: A new chapter on data, assessing data pedigree (quality), and acquisition tools Discussion of the relationship between statistical thinking and data science Explanation of the proper role and interpretation of p-values (understanding of the dangers of “p-hacking”) Differentiation between practical and statistical significance Introduction of the emerging discipline of statistical engineering Explanation of the proper role of subject matter theory in order to identify causal relationships A holistic framework for variation that includes outliers, in addition to systematic and random variation Revised chapters based on significant teaching experience Content enhancements based on student input This book helps readers understand the role of statistics in business before they embark on learning statistical techniques.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 104

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Author: Ershi Qi
Publisher: Springer Science & Business Media
ISBN: 3642400728
Category : Business & Economics
Languages : en
Pages : 1145

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The International Conference on Industrial Engineering and Engineering Management is sponsored by the Chinese Industrial Engineering Institution, CMES, which is the only national-level academic society for Industrial Engineering. The conference is held annually as the major event in this arena. Being the largest and the most authoritative international academic conference held in China, it provides an academic platform for experts and entrepreneurs in the areas of international industrial engineering and management to exchange their research findings. Many experts in various fields from China and around the world gather together at the conference to review, exchange, summarize and promote their achievements in the fields of industrial engineering and engineering management. For example, some experts pay special attention to the current state of the application of related techniques in China as well as their future prospects, such as green product design, quality control and management, supply chain and logistics management to address the need for, amongst other things low-carbon, energy-saving and emission-reduction. They also offer opinions on the outlook for the development of related techniques. The proceedings offers impressive methods and concrete applications for experts from colleges and universities, research institutions and enterprises who are engaged in theoretical research into industrial engineering and engineering management and its applications. As all the papers are of great value from both an academic and a practical point of view, they also provide research data for international scholars who are investigating Chinese style enterprises and engineering management.

Author: United States. Office of Marketing and Services
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 120

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InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.