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Author: Justin M. Nassiri Publisher: ISBN: 9781980213833 Category : Languages : en Pages : 81
Book Description
If you've ever heard Gary speak, you've probably heard him say, "Watch what I do, not what I say." I, for one, have learned a tremendous amount from what Gary has said: his books, podcasts, videos and social media activity have all had a significant impact on my life and career. So I wanted to take this piece of advice to heart and study what he does. That set me on a path to looking as closely as possible at Gary's actions.To better understand Gary's tactics, I've analyzed over 4,000 Tweets by @GaryVee from March through December of 2017. In my analysis, I've teased out lessons that individuals and brands can apply to their own Twitter strategy. This includes lessons learned from Gary's activity on Twitter, such as when he posts, what he posts, how he posts and more. I understand that much of what has made Gary successful--his sharp insights, his authentic answers, and his quick wit, to name just a few--are qualitative, and therefore difficult to analyze. However, I found that there is quite a lot to learn quantitatively from Gary's behavior on Twitter and that this can serve as a guidepost for those seeking to emulate Gary's hustling nature.If you have read Crush it! you may remember Gary writing, "I'll trust my gut over data any day." My intention in providing this analysis is to equip my fellow entrepreneurs and brands who admire Gary Vaynerchuck, with tools and tactics to broadcast their message and grow their own audience on Twitter. I've structured this book in a way that will be of service to entrepreneurs, businesses, and die-hard social media users. Each chapter features a quote from Gary Vaynerchuk, and delves into a specific aspect of Twitter. Where appropriate, I have used charts that illustrate an insight, as well as example Tweets. At the end of each chapter, I distill the most important lessons I have learned from Gary's Twitter activity. These "Key Takeaways" will also be featured at the end of the book.If you, like me, are also in the Gary Vaynerchuck fan club, then we already have a lot in common. I hope that the data, insights, and takeaways included in this book provide you with some tactical ideas to assist you in your hustle, side projects, and 10-year plan.
Author: Justin M. Nassiri Publisher: ISBN: 9781980213833 Category : Languages : en Pages : 81
Book Description
If you've ever heard Gary speak, you've probably heard him say, "Watch what I do, not what I say." I, for one, have learned a tremendous amount from what Gary has said: his books, podcasts, videos and social media activity have all had a significant impact on my life and career. So I wanted to take this piece of advice to heart and study what he does. That set me on a path to looking as closely as possible at Gary's actions.To better understand Gary's tactics, I've analyzed over 4,000 Tweets by @GaryVee from March through December of 2017. In my analysis, I've teased out lessons that individuals and brands can apply to their own Twitter strategy. This includes lessons learned from Gary's activity on Twitter, such as when he posts, what he posts, how he posts and more. I understand that much of what has made Gary successful--his sharp insights, his authentic answers, and his quick wit, to name just a few--are qualitative, and therefore difficult to analyze. However, I found that there is quite a lot to learn quantitatively from Gary's behavior on Twitter and that this can serve as a guidepost for those seeking to emulate Gary's hustling nature.If you have read Crush it! you may remember Gary writing, "I'll trust my gut over data any day." My intention in providing this analysis is to equip my fellow entrepreneurs and brands who admire Gary Vaynerchuck, with tools and tactics to broadcast their message and grow their own audience on Twitter. I've structured this book in a way that will be of service to entrepreneurs, businesses, and die-hard social media users. Each chapter features a quote from Gary Vaynerchuk, and delves into a specific aspect of Twitter. Where appropriate, I have used charts that illustrate an insight, as well as example Tweets. At the end of each chapter, I distill the most important lessons I have learned from Gary's Twitter activity. These "Key Takeaways" will also be featured at the end of the book.If you, like me, are also in the Gary Vaynerchuck fan club, then we already have a lot in common. I hope that the data, insights, and takeaways included in this book provide you with some tactical ideas to assist you in your hustle, side projects, and 10-year plan.
Author: Gary Vaynerchuk Publisher: HarperCollins ISBN: 0062273132 Category : Business & Economics Languages : en Pages : 213
Book Description
The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.
Author: Gary Vaynerchuk Publisher: Harper Collins ISBN: 0061959332 Category : Business & Economics Languages : en Pages : 162
Book Description
In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.
Author: Laura Fitton Publisher: John Wiley & Sons ISBN: 1118960092 Category : Computers Languages : en Pages : 323
Book Description
A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter
Author: Vikas Shah Publisher: Michael O'Mara Books ISBN: 1789292670 Category : Business & Economics Languages : en Pages : 276
Book Description
Including conversations with world leaders, Nobel prizewinners, business leaders, artists and Olympians, Vikas Shah quizzes the minds that matter on the big questions that concern us all.
Author: Joel Comm Publisher: John Wiley & Sons ISBN: 0470486074 Category : Business & Economics Languages : en Pages : 273
Book Description
Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Author: Gary Vaynerchuk Publisher: Harper Collins ISBN: 006209372X Category : Business & Economics Languages : en Pages : 253
Book Description
If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention. Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets. Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.
Author: Gary Vaynerchuk Publisher: HarperCollins ISBN: 0062674692 Category : Business & Economics Languages : en Pages : 273
Book Description
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
Author: Gary Vaynerchuk Publisher: Harper Collins ISBN: 0062273078 Category : Business & Economics Languages : en Pages : 282
Book Description
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Author: Gary Vaynerchuk Publisher: Harper Collins ISBN: 0062036440 Category : Business & Economics Languages : en Pages : 279
Book Description
“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, Twitter Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.