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Author: Chad McAllister Publisher: ISBN: 9781082862410 Category : Languages : en Pages : 214
Book Description
Looking for a simple overview of product development and management? Look no further. With this book, new product team members, managers, and innovation professionals will quickly access a concise, easy-to-follow guide that shows how successful teams develop new products that consumers love.Chad McAllister's 25+ years of experience in product innovation are condensed into a brief but thorough synopsis. This book was written for people who are entering the product development profession and need a quick start to acquaint them with core concepts and practices. Explained in a clear, conversational style, and peppered with case studies and commonly used practices, McAllister tells the story of product development from the perspective of a seasoned developer and manager. For a small investment of time, you will discover the essential framework for product development, management, and innovation. You will gain a foundation in the profession of product management and innovation, learning about the activities related to: Generating ideas. Testing and justifying ideas to become product concepts. Transforming concepts into products that customers love and value.- Managing products to extend their success with customers. Who Should Buy This Book This book is ideal for those wanting to quickly understand what product development, management, and innovation are really about - the concepts, tools, and processes to be successful, as well as pitfalls to avoid. Specifically, it is for: Employees moving into a product development, management, or an innovation role as a team member or leader. Very often, engineers, project managers, marketers, trainers, and others become important contributors to product development teams. Those who learn that product development and management is a discipline with processes and practices will excel in their new roles. CEOs, VPs of Engineering & Marketing, executives responsible for product development, and businesses wanting to create a culture of innovation and improve product development success. This short guide can be used to get everyone on the same page by explaining the terminology and activities for innovation. Buy This Book to Discover: What to do as a product developer, manager, and innovator. How project and product management differ. Methods for finding and testing ideas that lead to valuable products customers love. How to really use the Minimal Viable Product approach. Specific organizational structures and tools that increase creativity.... and more. Why You Should Buy This Book: Less than 2% of product managers have had professional training in their discipline. It's no surprise, then, that many product developers and managers lack confidence in their ability to perform well in their roles and are likely to make costly mistakes. If you're looking for a quick read and a way to come up to speed comfortably, use this book and recommend it to your colleagues to grasp key product development and management concepts in a quick, easy, and fun guide.About the Author: Chad McAllister, PhD is the host of The Everyday Innovator, a podcast enjoyed by thousands of product managers, leaders and innovators. Each week he provides a valuable discussion exploring topics that equip you for success. Find the podcast on your favorite podcast player by searching for The Everyday Innovator, or at https://www.TheEverydayInnovator.com. Chad is also a recognized Top 40 Product Management Influencer and a Top 10 Innovation Blogger. He loves helping product managers make the move to product masters, equipping them for real leadership in organizations. He also teachers product management and innovation management for Colorado State U, Walden U, and Boston U.
Author: Chad McAllister Publisher: ISBN: 9781082862410 Category : Languages : en Pages : 214
Book Description
Looking for a simple overview of product development and management? Look no further. With this book, new product team members, managers, and innovation professionals will quickly access a concise, easy-to-follow guide that shows how successful teams develop new products that consumers love.Chad McAllister's 25+ years of experience in product innovation are condensed into a brief but thorough synopsis. This book was written for people who are entering the product development profession and need a quick start to acquaint them with core concepts and practices. Explained in a clear, conversational style, and peppered with case studies and commonly used practices, McAllister tells the story of product development from the perspective of a seasoned developer and manager. For a small investment of time, you will discover the essential framework for product development, management, and innovation. You will gain a foundation in the profession of product management and innovation, learning about the activities related to: Generating ideas. Testing and justifying ideas to become product concepts. Transforming concepts into products that customers love and value.- Managing products to extend their success with customers. Who Should Buy This Book This book is ideal for those wanting to quickly understand what product development, management, and innovation are really about - the concepts, tools, and processes to be successful, as well as pitfalls to avoid. Specifically, it is for: Employees moving into a product development, management, or an innovation role as a team member or leader. Very often, engineers, project managers, marketers, trainers, and others become important contributors to product development teams. Those who learn that product development and management is a discipline with processes and practices will excel in their new roles. CEOs, VPs of Engineering & Marketing, executives responsible for product development, and businesses wanting to create a culture of innovation and improve product development success. This short guide can be used to get everyone on the same page by explaining the terminology and activities for innovation. Buy This Book to Discover: What to do as a product developer, manager, and innovator. How project and product management differ. Methods for finding and testing ideas that lead to valuable products customers love. How to really use the Minimal Viable Product approach. Specific organizational structures and tools that increase creativity.... and more. Why You Should Buy This Book: Less than 2% of product managers have had professional training in their discipline. It's no surprise, then, that many product developers and managers lack confidence in their ability to perform well in their roles and are likely to make costly mistakes. If you're looking for a quick read and a way to come up to speed comfortably, use this book and recommend it to your colleagues to grasp key product development and management concepts in a quick, easy, and fun guide.About the Author: Chad McAllister, PhD is the host of The Everyday Innovator, a podcast enjoyed by thousands of product managers, leaders and innovators. Each week he provides a valuable discussion exploring topics that equip you for success. Find the podcast on your favorite podcast player by searching for The Everyday Innovator, or at https://www.TheEverydayInnovator.com. Chad is also a recognized Top 40 Product Management Influencer and a Top 10 Innovation Blogger. He loves helping product managers make the move to product masters, equipping them for real leadership in organizations. He also teachers product management and innovation management for Colorado State U, Walden U, and Boston U.
Author: Steve Johnson Publisher: ISBN: 9781520728544 Category : Product management Languages : en Pages : 143
Book Description
We've all heard stories of amazing product successes: the brilliant college kid who started a business in his dorm room; the team who built a business from the back of a napkin with just a few friends and sold it for millions. Yet for every amazing success story, there are thousands of stories of products that went nowhere. Most of us aren't looking at billion-dollar valuations; we're not looking for an exit. Instead we have a few ideas -- some innovative, some not -- and we're trying to determine which to pursue. Likely, you're working for a company today and you need a step-by-step approach to turn ideas, regardless of their source, into businesses. In Turn Ideas into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.
Author: Pam Hendrickson Publisher: ISBN: 9780988866300 Category : Entrepreneurship Languages : en Pages : 206
Book Description
More than ever, the world needs more authentic voices. It needs real people with real expertise sharing what they know to help people produce real results. The opportunity is yours for the taking. You have a unique perspective on the world, a lens to make sense of the world, create order and add value. It's time to share it-and build a real business around your ideas. Make, Market, Launch IT: Turn Your Ideas Into Products That Make You Money will show you how. You'll discover the seven steps to turning your expertise into a product you can sell, while building a real business around your passion.
Author: Jules Pieri Publisher: McGraw Hill Professional ISBN: 1260135861 Category : Business & Economics Languages : en Pages : 337
Book Description
This step-by-step DIY guide shows today’s entrepreneurs how to create and launch new products, package and market them to consumers, and build a thriving business.Thanks to high-speed Internet, game-changing technology, and innovative new platforms, individuals with vision and heart can go from idea to marketplace on a shoestring budget. In How We Make Stuff Now, Jules Pieri—cofounder and CEO of The Grommet, a product launch platform that helps innovative products reach a community of millions—takes readers through the entire consumer product creation process, showing how individual Makers, inventors, and entrepreneurs have utilized technology, the Maker Movement, and perseverance to turn ideas for innovative consumer goods into thriving businesses, breaking the rules of traditional retailing in the process. Jules details what goes into each of the steps they take: ideation, education, research, design and documentation, prototyping, funding, manufacturing, packaging, marketing, distribution, logistics, payments, customer service, financial and inventory management, and growth. Using case studies of successful startups, she reveals how entrepreneurs overcome obstacles, solve challenges, and rise above them to deliver innovations.If you’re an aspiring entrepreneur, Maker, or inventor, the first crucial step in your journey to turning your ideas into products that build thriving businesses is learning How We Make Stuff Now.
Author: Marty Cagan Publisher: John Wiley & Sons ISBN: 1119691257 Category : Business & Economics Languages : en Pages : 435
Book Description
"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Author: Jerome Schaufeld Publisher: Apress ISBN: 1430263539 Category : Business & Economics Languages : en Pages : 192
Book Description
Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs, universities, patent offices, and inventors into commercially successful products and services. Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book. Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using case studies, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how to Source technology that can be turned into products Recognize an opportunity to create a viable product Perform feasibility analyses before sinking too much money into a project Find the right method and means to introduce the product to market Plan the project down to the last detail Execute the project in ways that improve chances of its success Comply with government regulation without crippling your project Decide whether offshore manufacturing is your best option Compete globally with globally sourced ideas and funding
Author: David J. Bland Publisher: John Wiley & Sons ISBN: 1119551420 Category : Business & Economics Languages : en Pages : 365
Book Description
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Author: Jocelyn Rioux Publisher: Independently Published ISBN: Category : Languages : en Pages : 0
Book Description
Are you struggling to come up with a winning product idea and bring it to market? Look no further than "The Ultimate Guide to Finding Your Next Best Product to Sell". This comprehensive guide provides practical strategies and insights for identifying your target market, conducting market research, evaluating product ideas, creating prototypes, finding a manufacturer, building a marketing plan, and much more. With step-by-step instructions and real-world examples, this book is an essential resource for any entrepreneur or aspiring product creator. It's time to turn your ideas into reality and build a successful business that meets the needs of your customers. So if you're ready to take your product to the next level, grab a copy of this book and start your journey today. Your next best product idea could be just around the corner, waiting to be discovered and launched. Don't wait any longer, take action now and turn your dreams into reality!
Author: Kate Masters Publisher: Carol Publishing Corporation ISBN: 9780806515250 Category : Business & Economics Languages : en Pages : 136
Book Description
Everyone's heard those "rags to riches" stories, but they always seem to apply to someone else. Now anyone can turn their idea, product, or invention into a million dollars with some help from this new Learning Annex title. Offers a step-by-step course taking the reader from idea to product to incoming cash.
Author: Jennifer Swanson Publisher: The Rosen Publishing Group, Inc ISBN: 1477776362 Category : Juvenile Nonfiction Languages : en Pages : 82
Book Description
Turning an idea into a product or service takes dedication and perseverance, but the best part is anyone can do it. This savvy volume presents practical ways for becoming an entrepreneur and starting a business, including researching ideas, products, and services, as well as compiling a business plan and details to include in it, market research and testing, calculating start-up costs, finding funds for investment in the business, keeping costs under control, patent protection, insurance, manufacturing costs and building on service, licensing, hiring employees, advertising (including Internet marketing), keeping up with demand, and maintaining focus on a thriving business.
Author: Chad McAllister
Author: Chad McAllister
Author: Steve Johnson
Author: Pam Hendrickson
Author: Jules Pieri
Author: Marty Cagan
Author: Jerome Schaufeld
Author: David J. Bland
Author: Jocelyn Rioux
Author: Kate Masters
Author: Jennifer Swanson