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Turnaround Management. Adjusting the Marketing Mix to the Challenges of the Turnaround Process

Turnaround Management. Adjusting the Marketing Mix to the Challenges of the Turnaround Process PDF Author: Sven Adrian
Publisher: GRIN Verlag
ISBN: 3656432562
Category : Business & Economics
Languages : en
Pages : 93

Book Description
Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,8, University of Applied Sciences Essen, language: English, abstract: As one effect of the global economic crisis beginning in 2007, many companies suffered from strong decreases of incoming orders. At the same time, banks went over to a reserved willingness to grant credits, out of concerns about bankruptcies of debtors. This led to the result that companies were not able to meet liabilities that were incurred during the prior phase of economic upswing. For some companies, this chain of events led to a massive decrease of solvency, possibly resulting in a bankruptcy. But concerning other companies, the worsening of their economic situation was just accelerated by the economic crisis. The main reason for their company crisis was the fact that severe mismanagement had occurred in the past. Mismanagement often is the cause of a so-called strategic crisis. This means that the general market orientation of a company is inadequate. However the problem with this is that it cannot be detected at first sight, and therefore often no countermeasures are taken in order to avoid a negative development. The strategic crisis can then develop into an earnings crisis. In this stage, the indicators that certain things are going wrong within the company are more significant and measurable within the company’s figures. If countermeasures are not taken, this will finally lead to a liquidity crisis, in which the company faces massive problems. It is not able to pay liabilities, loan capital cannot be acquired and the company faces the danger of illiquidity or bankruptcy. This is where turnaround management gets involved. The main objective of turnaround management is to reverse negative trends that have are likely to become or already have become an existential threat to the company and to ensure its long-term success. One factor which has a massive influence on a company’s success is its marketing. Marketing, however, is a complex term, which can be discussed under various aspects and covers several areas and activities of a company. One possibility to assess the term marketing by a practical approach is the concept of marketing mix. Hereby, the marketing of a company is made visible by dividing the application of marketing activities to the market into the four elements product, price, place and promotion. This leads to the possible question of how the marketing mix and its single elements can be adjusted to the challenges of the turnaround process, in order to contribute to the overcoming of a crisis.

Turnaround Management. Adjusting the Marketing Mix to the Challenges of the Turnaround Process

Turnaround Management. Adjusting the Marketing Mix to the Challenges of the Turnaround Process PDF Author: Sven Adrian
Publisher: GRIN Verlag
ISBN: 3656432562
Category : Business & Economics
Languages : en
Pages : 93

Book Description
Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,8, University of Applied Sciences Essen, language: English, abstract: As one effect of the global economic crisis beginning in 2007, many companies suffered from strong decreases of incoming orders. At the same time, banks went over to a reserved willingness to grant credits, out of concerns about bankruptcies of debtors. This led to the result that companies were not able to meet liabilities that were incurred during the prior phase of economic upswing. For some companies, this chain of events led to a massive decrease of solvency, possibly resulting in a bankruptcy. But concerning other companies, the worsening of their economic situation was just accelerated by the economic crisis. The main reason for their company crisis was the fact that severe mismanagement had occurred in the past. Mismanagement often is the cause of a so-called strategic crisis. This means that the general market orientation of a company is inadequate. However the problem with this is that it cannot be detected at first sight, and therefore often no countermeasures are taken in order to avoid a negative development. The strategic crisis can then develop into an earnings crisis. In this stage, the indicators that certain things are going wrong within the company are more significant and measurable within the company’s figures. If countermeasures are not taken, this will finally lead to a liquidity crisis, in which the company faces massive problems. It is not able to pay liabilities, loan capital cannot be acquired and the company faces the danger of illiquidity or bankruptcy. This is where turnaround management gets involved. The main objective of turnaround management is to reverse negative trends that have are likely to become or already have become an existential threat to the company and to ensure its long-term success. One factor which has a massive influence on a company’s success is its marketing. Marketing, however, is a complex term, which can be discussed under various aspects and covers several areas and activities of a company. One possibility to assess the term marketing by a practical approach is the concept of marketing mix. Hereby, the marketing of a company is made visible by dividing the application of marketing activities to the market into the four elements product, price, place and promotion. This leads to the possible question of how the marketing mix and its single elements can be adjusted to the challenges of the turnaround process, in order to contribute to the overcoming of a crisis.

Turnaround Management

Turnaround Management PDF Author: Tom Lenahan
Publisher: Elsevier
ISBN: 0080519792
Category : Technology & Engineering
Languages : en
Pages : 193

Book Description
Manufacturing and process plants must be regularly closed down for planned maintenance operations. This may entail the complete shutdown and re-start of large-scale serial and batch operations and must be performed in as short a period of time as is cost-effective. This is the process of turnaround, and as the processes are often high value and the maintenance operations intensive, complex and costly, it is vital that it be planned and carried out effectively. Tom Lenahan is an acknowledged expert in this field, who has worked and consulted internationally, and his book will show the maintenance manager or project leader how to get the job done correctly. This will include ensuring that lost production value (including sourcing replacement capacity) is balanced against intensive maintenance costs, as well as numerous other factors that may not be obvious to the first-time shutdown manager. The book draws upon his many years of experience with ICI, and has been written in conjunction with Eutech Engineering Services Ltd. Foreword by Anthony Kelly, author of Maintenance Strategy and Maintenance Organization and Systems

Corporate Turnaround

Corporate Turnaround PDF Author: Stuart Slatter
Publisher: Penguin UK
ISBN: 0140279121
Category : Business & Economics
Languages : en
Pages : 284

Book Description
When firms are on the brink of failure, only turnaround management can restore performance and profitability. The key is to provide stability and create cash (and a breathing space) for building long-term success. This fully revised edition provides practical advice on restoring confidence through effective leadership and planning. It highlights the importance of communication with stakeholders, staff, customers and suppliers, and how best to structure the capital base of an organization in order to fund recovery and future growth. Essential reading for chief executives, consultants and merchant bankers (as well as investors tracking the progress of ailing businesses), this book offers a definitive set of tools and techniques.

Corporate Turnaround Artistry

Corporate Turnaround Artistry PDF Author: Jeff Sands
Publisher: John Wiley & Sons
ISBN: 1119539994
Category : Business & Economics
Languages : en
Pages : 208

Book Description
How to steer your business through times of financial distress and achieve sustained profitability Corporate Turnaround Artistry is a complete guide for entrepreneurial companies in times of financial distress—presenting effective strategies and proven methods to revive and rehabilitate your business. Uncertain economic times have significantly altered the financial resources available to struggling businesses. Narrowing margins and mounting internal and external pressure has taken their toll on many companies. Fortunately, most businesses can be repaired while maintaining their existing revenue structure. Offering practical steps that go beyond simple cost-cutting and sales-building advice, this invaluable guide teaches you how to control cash, secure financial relief, and develop a comprehensive turnaround plan that your employees, customers, and creditors will support. Business leaders and entrepreneurs often fall into the trap of assuming new debt when tough times strike. Author and Certified Turnaround Practitioner Jeff Sands shows that to many struggling businesses, more money is no longer the answer to the problem. Expert advice on topics including cashflow stabilization, short and long-term profit sustainability, lean management techniques, and more, provides the framework to timely and efficient corporate turnaround. From identifying the initial cash crisis to meeting with creditors and developing a plan, this essential resource will help you: Stabilize your financial liabilities and re-structure your debt Implement effective turnaround strategies without significant changes to your corporate structure Preserve the positions of your current employees and their community Give yourself a fresh start with a lean and agile business Thousands of businesses fall into financial stress every year—oftentimes in sudden and dramatic fashion—leaving CEOs and owners asking the question “How do I save my business”? Corporate Turnaround Artistry: Fix Any Business in 100 Days provides the answer.

International Turnaround Management Standard

International Turnaround Management Standard PDF Author: Christoph Lymbersky
Publisher: CreateSpace
ISBN: 9781491084939
Category : Business & Economics
Languages : en
Pages : 826

Book Description
This is version 1.5. -------------- The ITMS is a guided system through a corporate turnaround based on over 1500 references, countless interviews and over 150 turnaround cases. It is applicable to virtually any situation and industry targeting the most common reasons why turnarounds fail while utilizing the success factors and strategies that led to successful turnarounds over the past 30 years. The ITMS is based on project management techniques and existing restructuring methods and tools, However it is not only about project management and turnarounds, it furthermore includes financial restructuring techniques, strategic & operational strategies, marketing aspects, crisis communication aspects with stakeholders (to maximize the support and minimize bad press) and internally, controlling, quality control processes, of the turnaround itself, risk management, etc., etc.Imagine you are the CEO of a troubled company or a turnaround manager. The ITMS will be a framework that is divided into different stages, in which you can easily find the situation that your company is in. Let's say you have products that don't sell well, you are in a certain competitive environment with few global players that practically own the market, and you have financial difficulties. You will find your situation in the ITMS and the ITMS will tell you proven, through our examination of more then 150 case studies, strategies out of that situation (if there is a way out). The International Turnaround Management Standard (TIMS) is a method and guided way to achieve a sustainable turnaround. The ITMS includes all possible aspects and business areas that need to be analyzed and considered when restructuring a company: Financial Strategies Strategic- & Operational Strategies HR Aspects Crisis Communication Management Project Management Techniques and Methods Change Management Controlling and Management of Risk Marketing Aspects Quality Control processes Process Improvements The standard, furthermore serves the turnaround management team as a guideline of what they need to do at what time, how to do it and who you need to provide information too and what other aspects you need to take care of. In a nutshell: The ITMS targets all the major problems why companies fail in turnarounds; insufficient support of shareholders and lenders, non-comprehensive turnarounds (with other words things where simply overseen, or not regarded as important), targeting of symptoms rather than issues, unstructured approaches to turnarounds, etc.

Turnaround Management in South-East Asia Research Challenges

Turnaround Management in South-East Asia Research Challenges PDF Author: Alexander Falkenberg
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

Book Description
Research on turnaround management for a Western environment has over the past decades developed meaningful insights into the turnaround process and turnaround strategy content. Many of the Western findings were assumed to be generalizable across business settings and environments. The experiences during the Asian Crisis, however, changed the understanding of the appropriateness of Western turnaround recipes for South-East Asia: In the pre-crisis environment, many Western investors held stakes in South-East Asian companies.As the Asian crisis severly hit the financial basis of many Asian firms and placed them in turnaround situations, the western investors recomended western turnaround concepts. Neither the underlying turnaround process models nor the recomended turnaround strategy content, however, were particularly successful in the South-East Asian environment. The experiences of the Asian crisis, therefore, indicate an inappropriateness of western turnaround concepts in South-East Asia and a substantial gap in the turnaround literature. After contrasting turnaround with related concepts and placing turnaround management in the frame of strategic management, the turnaround literature is reviewed focusing on turnaround process and turnaround strategy content in the Western environment, research on turnaround in South-East Asia is presented highlighting the conceptual and analytical differences. Idiosyncrasies in the South-East Asian turnaround process include the recgnition of decline, the ability to retrench, CEO replacement, speed of turnaround and matching of turnaround cause and response. Turnaround strategy content in the Western environment is retrenchment oriented. Since, however, retrenchment cannot be implemented in South-East Asia as rigorously as in the Western environment, the strategy content in South-East Asia is different from Western strategy content. I argue that due to the differences in the turnaround process and the turnaround strategy content between the Western and the South-East Asian environment, these two research areas are fruitful fields for future research attention.

Leading Corporate Turnaround

Leading Corporate Turnaround PDF Author: Stuart Slatter
Publisher: Wiley + ORM
ISBN: 1119995299
Category : Business & Economics
Languages : en
Pages : 278

Book Description
Leadership is never more crucial than when corporate survival is at stake. But the days of the tough guys are over. The leaders who are driving todays sustainable turnarounds understand that the answers to a distressed companys problems lie almost always within the firm itself usually at middle manager level and below. The secret is cooperation. Drawing on interviews with top company doctors and advisers, as well as on the authors own experience, Leading Corporate Turnarounds explores seven key leadership and management skills required for successful turnaround, and shows why quickly gaining the buy-in and trust of all stakeholders is the key to ultimate success. Written by the founding directors of the Society of Turnaround Professionals (STP), with a proposed Foreword by the Societys Patron Sir John Harvey-Jones Considers the different drivers of turnaround, the alternatives to it, and the restructuring processes required to move beyond crisis stabilization to sustainable change Features international case studies from leading companies including BT, Virgin Express, Arthur Andersen, Parmalat, GE, Lee Cooper, New Look and IBM

Process Plants

Process Plants PDF Author: Trinath Sahoo
Publisher: CRC Press
ISBN: 1466517344
Category : Science
Languages : en
Pages : 398

Book Description
With large amounts of revenue at stake, process industries are focusing more on turnaround management as they strive to lengthen the interval between turnarounds. This book outlines a strategy to execute optimized shutdown and turnaround by changing plant operating conditions and inspection techniques. Because shutdown cost for a petroleum refinery is normally 30 percent higher than annual maintenance costs, this book details how to manage the more favorable turnaround option. The author explores different aspects, including philosophy, planning and scheduling, estimation, contractor management, and execution.

Corporate Turnaround

Corporate Turnaround PDF Author: Donald B. Bibeault
Publisher: Beard Books
ISBN: 9781893122024
Category : Business & Economics
Languages : en
Pages : 432

Book Description


The Turnaround Manager's Handbook

The Turnaround Manager's Handbook PDF Author: Richard S. Sloma
Publisher: Beard Books
ISBN: 9781893122406
Category : Business & Economics
Languages : en
Pages : 248

Book Description