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Author: Gargi Bhaduri Publisher: ISBN: Category : Electronic Dissertations Languages : en Pages : 83
Book Description
As firms are competing in an increasingly complex business environment, they are concentrating on building trusting relations with customers and create a niche in the market. Especially in the apparel industry which is often criticized with negative media publicity, building trust becomes essential for any firms' performance. Literature review suggests that trust/ distrust has the potential to affect consumers' perception about quality, price and even influence purchase intention. This study sought to investigate the relation between trust/distrust on an apparel firm, consumers' perceived quality, perceived price, and purchase intention. The Theory of Reasoned Action provided the theoretical background for this study. For this study, trust (distrust) was considered to have 2 dimensions: credibility (dis-credibility) and benevolence (malevolence). A 2X2 trust/distrust matrix (High Credibility/High Benevolence, Low Credibility/High Benevolence, Low Credibility/High Benevolence, Low Credibility/Low Benevolence) was designed and each participant was exposed to all four profiles in a random order. The study results indicate that trust/distrust affects consumers' purchase intention. Also, perceived quality mediates the relation between trust/distrust and purchase intention. Perceived price, however, did not moderate the relation between trust/distrust and purchase intention and also did not impact consumers' purchase intention. Implications, limitations and scope of further research are also discussed.
Author: Gargi Bhaduri Publisher: ISBN: Category : Electronic Dissertations Languages : en Pages : 83
Book Description
As firms are competing in an increasingly complex business environment, they are concentrating on building trusting relations with customers and create a niche in the market. Especially in the apparel industry which is often criticized with negative media publicity, building trust becomes essential for any firms' performance. Literature review suggests that trust/ distrust has the potential to affect consumers' perception about quality, price and even influence purchase intention. This study sought to investigate the relation between trust/distrust on an apparel firm, consumers' perceived quality, perceived price, and purchase intention. The Theory of Reasoned Action provided the theoretical background for this study. For this study, trust (distrust) was considered to have 2 dimensions: credibility (dis-credibility) and benevolence (malevolence). A 2X2 trust/distrust matrix (High Credibility/High Benevolence, Low Credibility/High Benevolence, Low Credibility/High Benevolence, Low Credibility/Low Benevolence) was designed and each participant was exposed to all four profiles in a random order. The study results indicate that trust/distrust affects consumers' purchase intention. Also, perceived quality mediates the relation between trust/distrust and purchase intention. Perceived price, however, did not moderate the relation between trust/distrust and purchase intention and also did not impact consumers' purchase intention. Implications, limitations and scope of further research are also discussed.
Author: Rino Falcone Publisher: Springer Science & Business Media ISBN: 3540430695 Category : Computers Languages : en Pages : 200
Book Description
This book is the result of the workshop “Deception, Fraud, and Trust in Agent Societies”, held in Barcelona on June 4, 2000 as part of the Autonomous Agents 2000 Conference, and organized by Rino Falcone, Munindar Singh, and Yao-Hua Tan. The aim of the workshop was to bring together researchers from di?- ent ?elds (Arti?cial Intelligence, Multi-Agent Systems, Cognitive Science, Game Theory, and Social and Organizational Sciences) that could contribute to a b- ter understanding of trust and deception in agent societies. The workshop scope included theoretical results as well as their applications in human-computer - teraction and electronic commerce. This book includes the revised and extended versions of the works presented at the workshop, incorporating many points that emerged in our discussions, as well as invited papers from experts in the ?eld, which in our view allows a complete coverage of all relevant issues. We gratefully acknowledge the ?nancial support from the Italian National Research Council - Institute for Cognitive S- ence and Technology and the ALFEBIITE European Project, contract number IST-1999-10298. We would like to express our gratitude to Cristiano Castelfranchi for his stimulating and valuable comments and suggestions both for the organization of the workshop and for the preparation of this book.
Author: Jochen Strähle Publisher: BoD – Books on Demand ISBN: 3734758211 Category : Business & Economics Languages : en Pages : 390
Book Description
The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business. The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.
Author: Mostafa Al-Emran Publisher: Springer ISBN: 9783030859893 Category : Technology & Engineering Languages : en Pages : 1046
Book Description
This book sheds light on the emerging research trends in intelligent systems and their applications. It mainly focuses on four different themes, including Artificial Intelligence and Soft Computing, Information Security and Networking, Medical Informatics, and Advances in Information Systems. Each chapter contributes to the aforementioned themes by discussing the recent design, developments, and modifications of intelligent systems and their applications.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Park Thaichon Publisher: Emerald Group Publishing ISBN: 1800713487 Category : Business & Economics Languages : en Pages : 224
Book Description
Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.
Author: Tereza Semerádová Publisher: Springer Nature ISBN: 3030931315 Category : Business & Economics Languages : en Pages : 247
Book Description
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Author: Gargi Bhaduri
Author: Gargi Bhaduri
Author: Rino Falcone
Author: Gong Sun
Author: Jochen Strähle
Author: Mostafa Al-Emran
Author: Nripendra P. Rana
Author: Fred D. Davis
Author: Park Thaichon
Author: Tereza Semerádová
Author: Douglas M. Lambert