Triggers and Insights Volume - I PDF Download

Author: Harrish Sai Raman
Publisher: Notion Press
ISBN: 1644297574
Category : Self-Help
Languages : en
Pages : 104

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Book Description
Have you ever wondered why majority of people dream big and only a small percentage land up achieving it? Why do most dreams just perish? Is it only for a privileged few? In numerous situations/circumstances people have felt the need for small yet significant changes. In most cases, making these tiny yet impactful changes have resulted in transformed relationships, behaviors and the potential to live life at its fullest. There is a constant need to be triggered, inspired and positively jolted to either be ‘on track’ or take a Quantum Leap! This book challenges long prevalent notions, commonly accepted belief systems and ignored behaviors that we mostly consider facts or unchangeable. Dealing with daily traffic woes in a manner that actually uplifts you or changing relationship dynamics using complaints, the book is a ‘go-to’ for making simple and effective changes in your quest to lead a fulfilling life. From dealing with the mind to the body, professional life or personal, the book is teemed with anecdotes, situations, thoughts and experiences extracted from everyday lives, making it easily relatable and adaptable. The most remarkable aspect of this compilation is the simplicity of the solutions suggested! The solutions aren’t just recommendations but explanations with powerful insights, introspective questions and practical handholding to bring about the shift that one desires and deserves. If you are looking for a catalyst, trigger, or a companion to guide you as you embark on a journey of transformation, this book is just what is recommended!

Author: Marshall Goldsmith
Publisher: Crown Currency
ISBN: 080414124X
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
Bestselling author and world-renowned executive coach Marshall Goldsmith examines the environmental and psychological triggers that can derail us at work and in life. Do you ever find that you are not the patient, compassionate problem solver you believe yourself to be? Are you surprised at how irritated or flustered the normally unflappable you becomes in the presence of a specific colleague at work? Have you ever felt your temper accelerate from zero to sixty when another driver cuts you off in traffic? Our reactions don’t occur in a vacuum. They are usually the result of unappreciated triggers in our environment—the people and situations that lure us into behaving in a manner diametrically opposed to the colleague, partner, parent, or friend we imagine ourselves to be. These triggers are constant and relentless and omnipresent. So often the environment seems to be outside our control. Even if that is true, as Goldsmith points out, we have a choice in how we respond. In Triggers, his most powerful and insightful book yet, Goldsmith shows how we can overcome the trigger points in our lives, and enact meaningful and lasting change. Goldsmith offers a simple “magic bullet” solution in the form of daily self-monitoring, hinging around what he calls “active” questions. These are questions that measure our effort, not our results. There’s a difference between achieving and trying; we can’t always achieve a desired result, but anyone can try. In the course of Triggers, Goldsmith details the six “engaging questions” that can help us take responsibility for our efforts to improve and help us recognize when we fall short. Filled with revealing and illuminating stories from his work with some of the most successful chief executives and power brokers in the business world, Goldsmith offers a personal playbook on how to achieve change in our lives, make it stick, and become the person we want to be.

Author: Gary Klein
Publisher: PublicAffairs
ISBN: 1610392752
Category : Business & Economics
Languages : en
Pages : 306

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Book Description
Insights -- like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA -- can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed -- or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery. Klein is a keen observer of people in their natural settings -- scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself -- and uses a marvelous variety of stories to illuminate his research into what insights are and how they happen. What, for example, enabled Harry Markopolos to put the finger on Bernie Madoff? How did Dr. Michael Gottlieb make the connections between different patients that allowed him to publish the first announcement of the AIDS epidemic? What did Admiral Yamamoto see (and what did the Americans miss) in a 1940 British attack on the Italian fleet that enabled him to develop the strategy of attack at Pearl Harbor? How did a "smokejumper" see that setting another fire would save his life, while those who ignored his insight perished? How did Martin Chalfie come up with a million-dollar idea (and a Nobel Prize) for a natural flashlight that enabled researchers to look inside living organisms to watch biological processes in action? Klein also dissects impediments to insight, such as when organizations claim to value employee creativity and to encourage breakthroughs but in reality block disruptive ideas and prioritize avoidance of mistakes. Or when information technology systems are "dumb by design" and block potential discoveries. Both scientifically sophisticated and fun to read, Seeing What Others Don't shows that insight is not just a "eureka!" moment but a whole new way of understanding.

Author: Jay Baer
Publisher: Penguin
ISBN: 0525537287
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Author: Linda Goodman
Publisher: Red Wheel/Weiser
ISBN: 1601637888
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers. Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Traditional market research is outmoded and counterproductive because old methods measure rather than inform. They generate predictable answers that confirm preconceived assumptions. Emotional-trigger research is a powerfully different method that gets to the heart of what companies need to know. Based on an indirect approach that features provocative questions, insightful listening, and in-depth conversations, the results are more spontaneous and enlightening. This book equips sales and marketing professionals with: The keys to solving the mystery of how customer decisions are really made Twelve real-world case studies illustrating how emotional-trigger research solved many of the most pressing sales/marketing challenges companies confront Twelve universal sales/marketing lessons revealed through emotional-trigger research and how to apply those lessons to diverse industries Why Customers Really Buy reveals how customers emotionally connect with a product or service, and goes to the very root of how to craft winning solutions to reach them.

Author: David Richo
Publisher: Shambhala Publications
ISBN: 0834842580
Category : Self-Help
Languages : en
Pages : 201

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Book Description
The author of The Happiness Trap offers a self-help guide full of creative tools for managing triggers and trauma responses—so you can find peace in painful moments and lasting emotional well-being. Psychotherapist David Richo examines the science of triggers and our reactions of fear, anger, and sadness. He helps us understand why our bodies respond before our minds have a chance to make sense of a situation. By looking deeply at the roots of what provokes us—the words, actions, and even sensory elements like smell—we find opportunities to understand the origins of our triggers and train our bodies to remain calm in the face of painful memories. The book offers in-the-moment exercises on how to process difficult emotions and physical manifestations in order to to cultivate the inner resources necessary to deal with recurring memories of trauma. When we are triggered, Richo writes, “we are being bullied by our own unfinished business.” Explore what your body’s knee-jerk reactions can teach you. Triggers: How We Can Stop Reacting and Start Healing acts as a guide to your body's powerful responses, helping you to remain calm under pressure and discover the key to emotional healing.

Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0061966169
Category : Business & Economics
Languages : en
Pages : 291

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Book Description
“Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner.” —Tom Peters, national bestselling author of In Search of Excellence In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book, newly revised and updated, examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful. “A transformative work, a beautifully written book that will forever change the way you see the world.” —Seth Godin, author of Linchpin “A riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” —Alan Webber, co-found, Fast Company and author of Rules of Thumb “This slight but practical work packs a big punch.” —Publishers Weekly

Author: Rhona Epstein
Publisher: Worthy Books
ISBN: 1617953121
Category : Religion
Languages : en
Pages : 215

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Book Description
Operation First Novel 2013 contest winner, Prime of Life was released in Kindle edition only and has garnered in excess of 175 positive reviews with over 6,000 paid downloads.

Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470430451
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free. In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

Author: Lt. Jim Byler
Publisher: Outskirts Press
ISBN: 1478783044
Category : True Crime
Languages : en
Pages : 190

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Book Description
Police officer shootings dominate the headlines on an almost daily basis. Go beyond the superficial reporting, and find out what really happens when an officer makes the ultimate decision to use deadly force. After The Trigger's Pulled tells the story of one law enforcement family, a father and his two sons, who stunningly have found themselves in life and death situations. In order to survive a deadly encounter, each one had to point their guns at another human being and pull the trigger. And it was never easy, or something they ever wanted to do. Joseph Wambaugh has said that police work is the most emotionally dangerous work on earth. After The Trigger's Pulled is that rare book that pulls back the curtain and reveals the emotional toll taken by that work on a family of law enforcement professionals. Each true story is told in gripping, white-knuckle detail, and puts you directly in the shoes of a police officer faced with a split-second decision that will change his life forever. Jim's Story "And then I heard it. The unmistakable sound of a shotgun being racked. And then another one. I was hit with near-blinding light from police flashlights, but was still able to make out the silhouettes of officers taking cover behind their patrol car doors... All weapons pointed directly at me..." Brandon's Story "Brandon stood over him, holding the shotgun in his left hand and his now empty handgun in his right. He stood there in stunned disbelief at how a routine call had escalated into a violent confrontation in a matter of seconds. The stench emanating from the house, mixed with the smell of gunpowder and blood, was almost overwhelming." Brett's Story "Brett desperately wanted to stay with Jeff, but the danger still presented by Bogard was paramount. As Brett rushed towards the suspended vehicle, the door suddenly opened. Bogard climbed out and dropped to the ground. He stood and faced Brett like a raging bull. If the bull charged, Brett was prepared to shoot again..." What's it like to confront a vicious street criminal, who attacks without remorse or conscience? To come face-to-face with a shotgun-wielding domestic violence suspect? Or to see your beat partner crushed and bleeding at your feet, as you confront a deranged suspect hell-bent on destruction? Both riveting and inspiring, this book will be a revelation, especially for those who are in a position to shape public debate and affect change. Open your hearts and minds, and take the emotional journey with one law enforcement family dedicated to serving their communities. And along the way, find out what really happens before, during and after the trigger is pulled.