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Author: Alf Rehn Publisher: Booktango ISBN: 1468927310 Category : Business & Economics Languages : en Pages : 71
Book Description
If you're tired of paying so-called experts to tell you about how to capitalize on trends, then why not figure out how to do it on your own? When you learn the basics of trendspotting, you've taken a key step towards understanding how these can affect your business, your life, and our world. Rather than presenting an exhausting catalogue of individual trends or methods of trend analysis, this guidebook quickly gives you the tools you need to get out there and start spotting, including basic terminology, fundamental principles and tools, and methodology. You will learn how to • identify micro-, macro-, mega-, and gigatrends; • avoid the pitfalls that can make you over-interpret what you see; • determine how trends can and will interact with each other; and • apply the methodologies that will work best for you. Trendspotting can be fun as well as profitable. Coming in contact with different cultures and ideas gives you the opportunity to celebrate the weirdness and beauty of the world; it offers you the chance to challenge your own worldview and preconceived notions. You too can go out into the wild world of trends, learning a variety of ways to live and work and love, and Trendspotting—The Basics can help you on the way.
Author: Alf Rehn Publisher: Booktango ISBN: 1468927310 Category : Business & Economics Languages : en Pages : 71
Book Description
If you're tired of paying so-called experts to tell you about how to capitalize on trends, then why not figure out how to do it on your own? When you learn the basics of trendspotting, you've taken a key step towards understanding how these can affect your business, your life, and our world. Rather than presenting an exhausting catalogue of individual trends or methods of trend analysis, this guidebook quickly gives you the tools you need to get out there and start spotting, including basic terminology, fundamental principles and tools, and methodology. You will learn how to • identify micro-, macro-, mega-, and gigatrends; • avoid the pitfalls that can make you over-interpret what you see; • determine how trends can and will interact with each other; and • apply the methodologies that will work best for you. Trendspotting can be fun as well as profitable. Coming in contact with different cultures and ideas gives you the opportunity to celebrate the weirdness and beauty of the world; it offers you the chance to challenge your own worldview and preconceived notions. You too can go out into the wild world of trends, learning a variety of ways to live and work and love, and Trendspotting—The Basics can help you on the way.
Author: Richard Laermer Publisher: Penguin ISBN: 110122116X Category : Business & Economics Languages : en Pages : 259
Book Description
This is the book that will show anyone how to discern true signs of change. Here are the hottest tips on what to expect from the economy and technology, arts and entertainment, politics and society at large. Written by a public relations expert, this new insider's guide goes beyond other books on forecasting by revealing the hows and whys of "trendSpotting," offering hundreds of compelling predictions, and revealing how these ideas will impact your life. With TrendSpotting, the future's in your hands.
Author: Richard Laermer Publisher: McGraw Hill Professional ISBN: 0071641475 Category : Business & Economics Languages : en Pages : 322
Book Description
A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to: Read the signs Influence the trends Embrace new and reject stodgy Anticipate change Ask experts the right questions Seek out visionaries and snub fakers Separate the trends from fads Use technology-for everything Cash in on being ahead of the competition! 2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it. Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book. Because this is your life...in 2011.
Author: Publisher: Xspurts.com ISBN: Category : Business & Economics Languages : en Pages : 101
Book Description
The Entrepreneur's Guide to Spotting the Next Big Business Trend dives into the dynamic world of trendspotting, offering entrepreneurs a comprehensive toolkit to identify, adapt, and thrive in ever-evolving markets. In this essential guide, discover the secrets behind spotting emerging trends and harnessing their power to drive your business forward. Learn how to decode consumer behavior shifts, leverage cutting-edge technology, and build agile strategies that keep you ahead of the curve. With insights into global events, demographic changes, and disruptive technologies, this book equips you with the knowledge to capitalize on the next big thing. Whether you're navigating competitive landscapes or forecasting future trends with AI, this guide provides practical advice and real-world case studies to help you succeed. Chapter Highlights: Identifying Emerging Market Needs The Power of Trendspotting in the Digital Age Analyzing Consumer Behavior Shifts Harnessing Data for Trend Prediction The Role of Innovation in Trend Creation Disruptive Technologies and Their Impact Building a Trend-Sensing Framework Understanding Market Dynamics and Cycles Leveraging Social Media for Trend Insights The Influence of Global Events on Trends Capitalizing on Demographic Changes Identifying and Cultivating Niche Markets The Intersection of Technology and Business Trends Trends in Sustainable and Ethical Business Practices The Evolution of Consumer Preferences Navigating Competitive Landscapes Evaluating the Viability of Emerging Trends The Role of Startups in Trend Creation Forecasting Future Trends with AI and Machine Learning The Impact of Economic Indicators on Trends Understanding and Mitigating Risk in Trendspotting Networking and Collaboration for Trend Insights Creating a Trend-Responsive Business Strategy Case Studies of Successful Trendspotting Adapting Your Business to Evolving Trends
Author: William Higham Publisher: Kogan Page Publishers ISBN: 0749458437 Category : Business & Economics Languages : en Pages : 272
Book Description
Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between corporate success and failure, as trends affect every sector and every market. The success or failure of global brands from Dove to Apple, McDonalds to Coca Cola is increasingly recognised as being trend-driven. For companies to survive, they will need to understand how to take advantage of these changes, rather than just react to them. The Next Big Thing reveals how trends work, how to spot them, and then how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable you to anticipate, prepare for and benefit from trends.
Author: Marian Salzman Publisher: Crown Currency ISBN: 0593239717 Category : Business & Economics Languages : en Pages : 353
Book Description
A pioneering forecaster predicts the trends and technologies that will shape global culture and commerce in the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge. “In a world of half-baked hot takes, Marian Salzman is a true seer.”—Andrew Yang A little more than twenty years ago, the Y2K computer glitch threatened to bring the global economy to its knees. But instead of overnight disruption, humankind slipped into two decades of economic turmoil, ecological angst, and tribalism, all set against the backdrop of a newly global and digital civilization. Sometimes the events that seem pivotal are just blips, while the more meaningful cultural shifts are hiding in plain sight. Marian Salzman’s job is to uncover those hidden shifts. So what’s in store for the next two decades? In this acutely observed guide, Salzman, whose past predictions have been heralded for coming uncannily close to the way we live now, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era, when chaos and “together apart” are the new normal, equity has become a battle cry, and breathing space emerged as the greatest luxury of all. Drawing inspiration from John Naisbitt’s classic 1982 book Megatrends, Salzman then turns to the two decades ahead. Navigating deftly among geographies, she connects threads across business, civic life, consumerism, family, and entertainment, revealing the trends and developments—some established, some surprising—poised to recast our past, shape our collective future, and shift our identities. In a world dominated by disruption, being prepared for change is a critical advantage. The New Megatrends is gripping reading for anyone seeking to understand the shape and texture of the next era, which, above all, will be marked by its relentless pace, new technology, and the ever-present threats of climate change and political division.
Author: Justin Kirby Publisher: Routledge ISBN: 1136415653 Category : Business & Economics Languages : en Pages : 319
Book Description
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.
Author: Neil Leonard Publisher: Bloomsbury Publishing ISBN: 135003410X Category : Design Languages : en Pages : 312
Book Description
Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more. Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.
Author: Sophie Brookover Publisher: Information Today, Inc. ISBN: 9781573873369 Category : Language Arts & Disciplines Languages : en Pages : 324
Book Description
You loved the blognow read the book! Whether you regularly follow entertainment and gossip news, or wondered Corbin Who? when you saw the recent ALA READ poster, Pop Goes the Library will help you connect with your users and energize your staff. Pop culture blogger-librarians Sophie Brookover and Elizabeth Burns define what pop culture is (and isnt) and share insights, tips, techniques, and success stories from all types of libraries. Youll discover practical strategies and ideas for incorporating the pop culture passions of your users into collections, programs, and services, plus a range of marketing and outreach ideas, technology tools, and ready-to-go programs you can start using today. Here is an eye-opening book thats as much fun to read as it is to apply!
Author: Madeleine Huwiler Publisher: Bye Bye Studio ISBN: 390743322X Category : Crafts & Hobbies Languages : en Pages : 143
Book Description
Includes hours of fun activities for the next generation of fashion designers. Fashion Design School for Kids and Teens is a fun and creative guide for all budding Fashion Designers! The book is packed with activities and information, teaching you everything you need to know about working in the fashion industry. In Fashion Design School for Kids and Teens, you will embark on an exciting journey into the world of fashion, guided by the expertise of Madeleine Huwiler, the founder of Bye Bye Studio, a Paris-based fashion Design Studio. Discover the many jobs in fashion, learn how Fashion Designers create their collections, and transform your fashion ideas into real designs. All you need is a pencil, a notepad, plenty of creativity, and a passion for fashion! Once you’ve learned how to sketch and design your fashion ideas, you can put your new skills into practice by creating your own Fashion Week collection. This book is created specifically for boys and girls aged 8 to teenagers up to 14 years old. Younger kids can enjoy it as a fun activity, with adult assistance for the more complex explanations about the fashion industry. For older kids and teens, it's a perfect tool to enhance their fashion knowledge and kickstart their fashion design journey.
Author: Alf Rehn
Author: Alf Rehn
Author: Richard Laermer
Author: Richard Laermer
Author: 
Author: William Higham
Author: Marian Salzman
Author: Justin Kirby
Author: Neil Leonard
Author: Sophie Brookover
Author: Madeleine Huwiler