Author: Marieke de Mooij Publisher: SAGE Publications ISBN: 1412979900 Category : Business & Economics Languages : en Pages : 425
Book Description
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Author: Daniele Archibugi Publisher: OUP Oxford ISBN: 019153160X Category : Business & Economics Languages : en Pages : 326
Book Description
This volume analyses some of the major current trends and policy challenges in the 'new economy' from the point of view of technical innovation and competence building. It brings together the leading European expertise on different topics in this field. Together the authors give a picture of the most dramatic new challenges in a world where competition is becoming increasingly knowledge-based and global. Why has the US economy been able to realise a so-called new economy based on the effective exploitation of information technology while Europe still suffers from chronic high rates of unemployment? How is it that contemporary economic systems have become more knowledge-intensive but social inequality, both within and across countries, is increasing? The contributors to this volume share the belief that knowledge is a fundamental component of economic growth and welfare. However, the ways in which knowledge is transmitted and distributed among economic agents requires shaping by public policies. The individual chapters report on the most significant policies adopted and assess them in the light of the European experience in comparison with the United States and Japan.
Author: Marieke K. de Mooij Publisher: SAGE ISBN: 0761926690 Category : Business & Economics Languages : en Pages : 361
Book Description
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
Author: Maria João Rodrigues Publisher: Edward Elgar Publishing ISBN: 9781781950425 Category : Business & Economics Languages : en Pages : 358
Book Description
Knowledge is fast becoming a main source of wealth, but it can also be a source of inequalities. This work addresses whether it is possible to hasten the transition towards a knowledge-based economy and enhance competitiveness with increased employment and improved social cohesion across Europe.
Author: Zdzislaw Sadowski Publisher: Routledge ISBN: 113442227X Category : Business & Economics Languages : en Pages : 296
Book Description
Michael Kalecki was a Polish economist who independently discovered many of the key concepts of what is now identified as Keynesian theory. His contribution to macroeconomics was late in being acknowledged, but his work can be seen to have resounding influence on some of today's economic problems. The analyses presented in this book serve to scruti
Author: Yogesh Malhotra Publisher: IGI Global ISBN: 9781878289988 Category : Business & Economics Languages : en Pages : 470
Book Description
We are living in interesting times characterized by increasing digitalization of business enterprises in a global interconnected knowledge economy. With waning euphoria about the first wave of digital e-business enterprises and a sobering dot-com stock market, business model innovation is being recognized as the key enabler that can unleash value creation for new digital enterprises. In contrast to traditional factors of production, knowledge assets and intellectual capital are expected to play a dominant role in determining both valuation and value-creation capabilities of most new age enterprises. Not surprisingly, Knowledge Management for Business Model Innovation is anticipated to be the mantra for survival, competence and success of Net enterprises as well as traditional brick-and-mortar enterprises faced with the challenge of transforming their business models into and beyond click-and-mortar companies.
Author: Roger F. Fidler Publisher: Pine Forge Press ISBN: 9780803990869 Category : Language Arts & Disciplines Languages : en Pages : 324
Book Description
This book is about technological change within human communication and the media. However, it is not technical but an overview and evaluation of new communication technologies. Roger Fidler demystifies emerging media technologies and provides a structure for understanding their potential influences on the popular forms of mainstream media such as newspapers, magazines, television and radio.
Author: Marieke de Mooij
Author: Daniele Archibugi
Author: Marieke K. de Mooij
Author: Maria João Rodrigues
Author: Richard P. F. Holt
Author: Zdzislaw Sadowski
Author: Yogesh Malhotra
Author: 
Author: Christopher Freeman
Author: Roger F. Fidler