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Author: Ibrahim Sirkeci Publisher: Springer Science & Business Media ISBN: 3642367755 Category : Business & Economics Languages : en Pages : 78
Book Description
Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular shorthand "glocal" referring to strategies thinking globally but acting locally. This is the reality of current business environment where the norm is fast mobility of goods, services, finance, and consumers. Transnational Mobility of Consumers is of increasing importance for understanding transnational marketing. Prof. Ibrahim Sirkeci’s new book, Transnational Marketing and Transnational Consumers, deals with this important issue in an excellent way. The book is highly recommendable for both academics and practitioners in International Marketing. Svend Hollensen University of Southern Denmark Author of ‘Global Marketing’ (Pearson)
Author: Ibrahim Sirkeci Publisher: Springer Science & Business Media ISBN: 3642367755 Category : Business & Economics Languages : en Pages : 78
Book Description
Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular shorthand "glocal" referring to strategies thinking globally but acting locally. This is the reality of current business environment where the norm is fast mobility of goods, services, finance, and consumers. Transnational Mobility of Consumers is of increasing importance for understanding transnational marketing. Prof. Ibrahim Sirkeci’s new book, Transnational Marketing and Transnational Consumers, deals with this important issue in an excellent way. The book is highly recommendable for both academics and practitioners in International Marketing. Svend Hollensen University of Southern Denmark Author of ‘Global Marketing’ (Pearson)
Author: A. Coskun Samli Publisher: Springer Science & Business Media ISBN: 1461451256 Category : Business & Economics Languages : en Pages : 184
Book Description
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
Author: C. Samuel Craig Publisher: Wiley ISBN: 9780470010952 Category : Business & Economics Languages : en Pages : 0
Book Description
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. A complete guide to modern international marketing research techniques by two pioneers in the field. Authoritative coverage of all the latest electronic research techniques.
Author: Søren Askegaard Publisher: Springer ISBN: 3030049337 Category : Business & Economics Languages : en Pages : 339
Book Description
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.
Author: T C Melewar Publisher: Bloomsbury Publishing ISBN: 0230356648 Category : Business & Economics Languages : en Pages : 336
Book Description
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
Author: Masaaki Kotabe Publisher: SAGE ISBN: 1412934281 Category : Business & Economics Languages : en Pages : 570
Book Description
In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Author: Ibrahim Sirkeci Publisher: Transnational Press London ISBN: 1910781991 Category : Social Science Languages : en Pages : 197
Book Description
Increasingly more scholars and analysts argue that migration controls are deemed to fail simply because of the dynamic nature of human mobility. Nevertheless, migration remains to be a hot topic on political agenda as well as a key area of legislation. Turkey has recently implemented some serious structural changes through a new law of migration and creation of a specialist central general directorate responsible for handling almost anything and everything about migrants and foreigners in the country. On the other hand, politics and political participation of the Turks abroad is part and parcel of the integration debates strongly shaping the mainstream politics of immigration countries in Europe and beyond. This book offers a number of research accounts investigating the political participation and integration, new legislations, and implications of policy and law on migration practices. CONTENT Introduction – Philip L. Martin and Ibrahim Sirkeci Chapter 1: Irregular Immigration in the EU Legal Framework: Where are the Human Rights? – Annalisa Morticelli and Dr Jessica Guth Chapter 2: The Making of Immigration Policies in Turkey: An analysis of the Law on Foreigners and International Protection Drafting Process – Deniz Eroğlu Chapter 3: The principle of non-refoulement a comparative analysis between Turkish national law and international refugee law – Doğa Elçin Chapter 4: To What Extent Are Migrant Workers’ Rights Positioned within the Discourse of Human Rights? – Süreyya Sönmez Efe Chapter 5: In the Nexus of Stigma or Prestige: Politicians with Migration-background – Devrimsel Deniz Nergiz Chapter 6: How Berlin’s local politicians of Turkish background perceive their access to party networks and ability to succeed? – Floris Vermeulen and Ayten Doğan Chapter 7: After the Hamburg Cell: the Integration Debate and Turkish-German Representation in Post-9/11 Media and Politics – Emily Joy Rothchild Chapter 8: Can Turks be Germans? – Symbolic Boundary Perception of Turkish Residents in Germany – Nils Witte Chapter 9: The Second Generation’s Discovery of Transnational Politics via Social Media – Necdet Coşkun Aldemir Chapter 10: Political integration of the German-Turkish youth in Berlin – Mine Karakuş Chapter 11: The role of Turkish community organisations in Berlin: Their role in Turkey-Germany and Turkey-European Union relations – Selcen Öner References
Author: Bruce D. Keillor Publisher: Bloomsbury Publishing USA ISBN: 1440803021 Category : Business & Economics Languages : en Pages : 192
Book Description
This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.
Author: Stanley Paliwoda Publisher: Routledge ISBN: 1135387109 Category : Business & Economics Languages : en Pages : 531
Book Description
The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
Author: Ibrahim Sirkeci
Author: Ibrahim Sirkeci
Author: A. Coskun Samli
Author: C. Samuel Craig
Author: Søren Askegaard
Author: V. Kumar
Author: T C Melewar
Author: Masaaki Kotabe
Author: Ibrahim Sirkeci
Author: Bruce D. Keillor
Author: Stanley Paliwoda