Translation, Globalization and Younger Audiences PDF Download

Author: Michal Borodo
Publisher: New Trends in Translation Studies
ISBN: 9781787074736
Category : Audio-visual translation
Languages : en
Pages : 0

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Book Description
Media phenomena such as Harry Potter, Disney publications and animated blockbusters travel across continents through hundreds of local cultures. Translating for younger audiences is the subject of this volume, which fills a gap at the intersection of translation studies, globalization research and the study of children's literature.

Author: Esperança Bielsa
Publisher: Routledge
ISBN: 1000283828
Category : Language Arts & Disciplines
Languages : en
Pages : 710

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Book Description
This is the first handbook to provide a comprehensive coverage of the main approaches that theorize translation and globalization, offering a wide-ranging selection of chapters dealing with substantive areas of research. The handbook investigates the many ways in which translation both enables globalization and is inevitably transformed by it. Taking a genuinely interdisciplinary approach, the authors are leading researchers drawn from the social sciences, as well as from translation studies. The chapters cover major areas of current interdisciplinary interest, including climate change, migration, borders, democracy and human rights, as well as key topics in the discipline of translation studies. This handbook also highlights the increasing significance of translation in the most pressing social, economic and political issues of our time, while accounting for the new technologies and practices that are currently deployed to cope with growing translation demands. With five sections covering key concepts, people, culture, economics and politics, and a substantial introduction and conclusion, this handbook is an indispensable resource for students and researchers of translation and globalization within translation and interpreting studies, comparative literature, sociology, global studies, cultural studies and related areas.

Author: Michael Cronin
Publisher: Routledge
ISBN: 113513829X
Category : Language Arts & Disciplines
Languages : en
Pages : 210

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Book Description
Translation and Globalization is essential reading for anyone with an interest in translation, or a concern for the future of our world's languages and cultures. This is a critical exploration of the ways in which radical changes to the world economy have affected contemporary translation. The Internet, new technology, machine translation and the emergence of a worldwide, multi-million dollar translation industry have dramatically altered the complex relationship between translators, language and power. In this book, Michael Cronin looks at the changing geography of translation practice and offers new ways of understanding the role of the translator in globalized societies and economies. Drawing on examples and case-studies from Europe, Africa, Asia, and the Americas, the author argues that translation is central to debates about language and cultural identity, and shows why consideration of the role of translation and translators is a necessary part of safeguarding and promoting linguistic and cultural diversity.

Author: Robert C. Sprung
Publisher: John Benjamins Publishing
ISBN: 9027299773
Category : Language Arts & Disciplines
Languages : en
Pages : 263

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Book Description
The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and techniques for managing foreign-language communication. This book presents select case studies that illustrate the state-of-the-art of language management. It covers a cross-section of sectors, each of which has particular subtleties in language management: • software localization • finance • medical devices • automotive The book also covers a cross-section of topical and strategic issues: • time-to-market (scheduling challenges; simultaneous release in multiple languages) • global terminology management • leveraging Internet, intranet, and email • centralized versus decentralized management models • financial and budgeting techniques • human factors; management issues unique to language projects • technological innovation in language management (terminology tools, automatic translation) The target audience is language professionals involved with the management aspect of language projects. This includes translators and linguists, managers at language-service providers, language managers at manufacturing/service companies, educators and language/translation students. The heart of the book is the concept of the case study, particularly the Harvard Business School case-study model. Industry leaders and analysts provide some 15 case studies covering the spectrum of language applications. Readable and nonacademic — it can serve both as a text for those studying language and translation, as well as those in the field who need to know the “state-of-the-art” in language management.

Author: Jan Van Coillie
Publisher: Leuven University Press
ISBN: 9462702225
Category : Language Arts & Disciplines
Languages : en
Pages : 281

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Book Description
For many of us, our earliest and most meaningful experiences with literature occur through the medium of a translated children’s book. This volume focuses on the complex interplay that happens between text and context when works of children’s literature are translated: what contexts of production and reception account for how translated children’s books come to be made and read as they are? How are translated children’s books adapted to suit the context of a new culture? Spanning the disciplines of Children’s Literature Studies and Translation Studies, this book brings together established and emerging voices to provide an overview of the analytical, empirical and geographic richness of current research in this field and to identify and reflect on common insights, analytical perspectives and trajectories for future interdisciplinary research. This volume will appeal to an interdisciplinary audience of scholars and students in Translation Studies and Children’s Literature Studies and related disciplines. It has a broad geographic and cultural scope, with contributions dealing with translated children’s literature in the United Kingdom, the United States, Ireland, Spain, France, Brazil, Poland, Slovenia, Hungary, China, the former Yugoslavia, Sweden, Germany, and Belgium.

Author: Dror Abend-David
Publisher: Bloomsbury Publishing USA
ISBN: 1623561019
Category : Social Science
Languages : en
Pages : 390

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Book Description
Over the last decade there has been a dramatic increase in publications on media and translation. In fact, there are those who believe that so much has been published in this field that any further publications are superfluous. But if one views media and translation as anything ranging from film and television drama to news-casting, commercials, video games, web-pages and electronic street signs, it would seem that research in media and translation has barely scratched the surface. The research in this field is shared largely by scholars in communication and translation studies, often without knowledge of each other or access to their respective methods of scholarship. This collection will rectify this lack of communication by bringing such scholars together and creating a context for a theoretical discussion of the entire emerging field of Media and Translation, with a preference for theoretical work (rather than case studies) on translation and communications of various forms, and through various media.

Author: Minako O'Hagan
Publisher: Multilingual Matters
ISBN: 9781853595806
Category : Language Arts & Disciplines
Languages : en
Pages : 196

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Book Description
The Internet is accelerating globalization by exposing organizations and individuals to global audiences. This in turn is driving teletranslation and teleinterpretation, new types of multilingual support, which are functional in digital communications environments. The book describes teletranslation and teleinterpretation by exploring a number of key emerging contexts for language professionals.

Author: Michał Borodo
Publisher: Springer Nature
ISBN: 303038117X
Category : Language Arts & Disciplines
Languages : en
Pages : 254

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Book Description
This book investigates major linguistic transformations in the translation of children’s literature, focusing on the English-language translations of Janusz Korczak, a Polish-Jewish children’s writer known for his innovative pedagogical methods as the head of a Warsaw orphanage for Jewish children in pre-war Poland. The author outlines fourteen tendencies in translated children’s literature, including mitigation, simplification, stylization, hyperbolization, cultural assimilation and fairytalization, in order to analyse various translations of King Matt the First, Big Business Billy and Kaytek the Wizard. The author then addresses the translators’ treatment of racial issues based on the socio-cultural context. The book will be of use to students and researchers in the field of translation studies, and researchers interested in children’s literature or Janusz Korczak.

Author: Joanna Dybiec-Gajer
Publisher: Springer Nature
ISBN: 9811524335
Category : Language Arts & Disciplines
Languages : en
Pages : 236

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Book Description
This book offers fresh critical insights to the field of children’s literature translation studies by applying the concept of transcreation, established in the creative industries of the globalized world, to bring to the fore the transformative, transgressional and creative aspects of rewriting for children and young audiences. This socially situated and culturally dependent practice involves ongoing complex negotiations between creativity and normativity, balancing text-related problems and genre conventions with readers’ expectations, constraints imposed by established, canonical translations and publishers’ demands. Focussing on the translator’s strategies and decision-making process, the book investigates phenomena where transcreation is especially at play in children’s literature, such as dual address, ambiguity, nonsense, humour, play on words and other creative language use; these also involve genre-specific requirements, for example, rhyme and rhythm in poetry. The book draws on a wide range of mostly Anglophone texts for children and their translations into languages of limited diffusion to demonstrate the numerous ways in which information, meaning and emotions are transferred to new linguistic and cultural contexts. While focussing mostly on interlingual transfer, the volume analyses a variety of translation types from established, canonical renditions by celebrity translators to non-professional translations and intralingual rewritings. It also examines iconotextual dynamics of text and image. The book employs a number of innovative methodologies, from cognitive linguistics and ethnolinguistics to semiotics and autoethnographic approaches, going beyond text analysis to include empirical research on children’s reactions to translation strategies. Highlighting the complex dynamics at work in the process of transcreating for children, this volume is essential reading for students and researchers in translation studies, children’s fiction and adaptation studies.

Author: Paul F. Bandia
Publisher: Taylor & Francis
ISBN: 1040045251
Category : Language Arts & Disciplines
Languages : en
Pages : 232

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Book Description
Translation Classics in Context carefully considers the relationship between translation and the classics. It presents readers with revelatory and insightful case studies that investigate translations produced as part of nexuses of colonial resistance and liberation across Africa and in Ireland; translations of novels and folklore collections that influence not just other fictions, but stage productions and entire historical disciplines; struggles over Ukrainian and Russian literature and how it is shaped and transferred; and the role of the academy and the curriculum in creating notions of classic translations. Along the way it covers oral poetry, saints, scholars, Walter Scott and Jules Verne, not to mention Leo Tolstoy and the Corpse Bride making her way from folklore to Frankenstein and into the world of Disney animation. Contributors are all leading scholars, and the book is accessible and engaging, assuming no specialist knowledge.