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Author: Gali Einav Publisher: Springer Nature ISBN: 3030953300 Category : Business & Economics Languages : en Pages : 140
Book Description
This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.
Author: Gali Einav Publisher: Springer Nature ISBN: 3030953300 Category : Business & Economics Languages : en Pages : 140
Book Description
This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.
Author: Maravilhas, Sérgio Publisher: IGI Global ISBN: Category : Business & Economics Languages : en Pages : 604
Book Description
In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.
Author: Esperanza Miyake Publisher: Taylor & Francis ISBN: 1040097944 Category : Social Science Languages : en Pages : 207
Book Description
This book identifies the converging socio- cultural, economic, and technological conditions that have shaped, informed, and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture, Artificial Intelligence (AI), and digital technologies. Through a critical analysis of virtual influencers and related media practices and discourses in an international context, each chapter investigates different themes relating to digitality and identity: virtual place and nationhood; virtual emotions and intimacy; im/ materialities of virtual everyday life; the biopolitics of virtual human-production; the necropolitics of pandemic virtuality; transmedial and mimetic virtualities; and the political economy of virtual influencers. The book argues that the virtual influencer represents the various ways in which contemporary identities have increasingly become naturalised with questions of virtuality, mediated by digital technologies across multiple realities. From practices relating to AI- driven, invasive data profiling needed for virtual influencer production to problematic online practices such as buying digital skin colour, the author examines how the virtual influencer’s aesthetic, social, and economic value obfuscates some of the darker aspects of their role as an extractivist technology of virtuality: one which regulates, oppresses, and/ or classifies bodies and datafied bodies that serve the visual, (bio)political, and digital economies of virtual capitalism. In the process, the book simultaneously offers a critique of the virtual influencer as a representational figure existing across multiple digital platforms, spaces, and times, and of how they may challenge, complicate, and reinforce normative ideologies surrounding gender, race, class, sexuality, age, and ableism. As such, the book sheds light on some of the more troubling realities of the virtual influencer’s existence, inasmuch as it celebrates their transformational potential, exploring the implications of both within an increasingly AI- driven, digital culture, society, and economy. Drawing from a wide range of disciplines, this book will appeal to scholars, researchers, and students working in the area(s) of: Popular Culture and Media; Internet, Digital and Social Media Studies; Data justice and Governance; Japanese Media Studies; Celebrity Studies; Fan Studies; Marketing and Consumer Studies; Sociology; Human– Computer Studies; and AI and Technology Studies.
Author: Emma Duester Publisher: Taylor & Francis ISBN: 1040175910 Category : Business & Economics Languages : en Pages : 111
Book Description
This book focuses on digital museums in the context of Vietnam and contributes to global discussions on the development of digital museum offerings needed to meet audience demands, requirements for sustainable digitisation methods for cultural heritage, demands for the development of intellectual property protection for the digital environment, and shows ways for national governments to support digital museums. Duester provides insight into museums in part of the Global South, where infrastructure funding and technical and human resource constraints impact the take-up and display of digital content. With on-the-ground research from three Vietnamese museums, Duester argues for a museum framework that is sustainable, ethical, and culturally appropriate. The Vietnamese government’s strategy for digitalisation of culture, heritage, and museums is assessed, and the book includes a list of recommendations on sustainable digitisation methods, intellectual property protection measures for the digital environment, management, phygital business models, and new digital revenue streams. The volume will benefit scholars involved in the cultural and creative industries, as well as museum professionals and cultural policymakers who will value the book’s assessment of international standards, treaties, and conventions on copyright law and how they apply to museums, as well as the recommendations listed above.
Author: Doreen Dodgen-Magee Publisher: Rowman & Littlefield ISBN: 1538160285 Category : Self-Help Languages : en Pages : 209
Book Description
Restart prepares readers to do the hard work of reentering an in-person post-pandemic world by examining the relationships we have formed with ourselves, our devices, and others in quarantine. Social anxiety and a tendency to avoid any awkwardness in embodied spaces were on the rise before the pandemic. Matters are far worse now that we have spent more than a year overly reliant upon our technology, incapable of safely spending time socially and relationally with others. All the while, research indicates that the kind of resilience and grit that in-person interactions involve are crucial for life satisfaction and success. This means that the social isolation from which we are emerging will have profound and lasting effects on us unless we actively work to re-integrate communal living healthily. In Restart: Designing a Healthy Post-Pandemic Life, Doreen Dodgen-Magee discusses how to harness the energy of the global re-opening of day-to-day in-person life and how to use that energy to create healthier relationships with technology, our social connections, and ourselves. Special emphasis on social anxiety, the re-opening of businesses, and how to help children through this transition is offered. Readers will learn how to break habits that hurt us/them, keep us/them isolated, and damage our/their mental health. Also offered are tips, tools, and recommendations for how to set norms that will help readers manage their anxiety, hesitance, and over-excitement about reentering an interactive world.
Author: Hai-Jew, Shalin Publisher: IGI Global ISBN: 179988628X Category : Business & Economics Languages : en Pages : 332
Book Description
Long before the COVID-19 pandemic, humanity was facing economic hardships with human jobs going to automation, AI, and machines. In the downward slope of the pandemic, large percentages of the world’s population are without work, and many are still in isolation and social distancing for biosafety and health. If it is true that crisis brings out opportunities, then this is a highly opportune moment for humanity to redefine and move forward. Career Re-Invention in the Post-Pandemic Era explores how people in their respective localities are adapting for a new economy through new understandings of the world and concomitant reconceptualizations of the self. This work addresses how people are thinking of the present and the near-future, how people are surviving the present moment of sparsity and shortages, and how people are retooling themselves to adapt to a new economy. Covering topics such as digital skills, K-12 education, and entrepreneurship, this book is an essential resource for faculty of higher education, K-12 administrators, government officials, business leaders, entrepreneurs, sociologists, economists, researchers, and academicians.
Author: Adedeji B. Badiru Publisher: CRC Press ISBN: 1000934500 Category : Science Languages : en Pages : 232
Book Description
People want to create a better world and planet; however, where, and how to start remains the question. Systems Engineering’s problem-solving methodology can help with its ability to answer multiple questions along with connecting actions and impacts. This book uses the Systems Engineering problem-solving methodology to frame how each answer impacts the planet when multiple actions are strung together no matter where they take place. Systems Engineering: Influencing Our Planet and Reengineering Our Actions illustrates a hierarchical Systems Engineering view of the world with each individual in mind as a link in the chain. It uses an Industrial Engineering framework for action implementations and identifies humans’ interconnected actions. The book discusses the implementation of the Systems Engineering problem-solving methodology and leverages existing concepts of environmental sustainability. A template is present for personal actions for environment social responsibility using a Systems Engineering problem-solving approach and focuses on the foundational use of the trademarked DEJI Systems Model® for action design, evaluation, justification, and integration. This book is a perfect read for all academic disciplines and all engineering fields, as well as business and management fields. It reminds us of the Environmental Foundation of NAE’s 14 Grand Challenges and the part we can play.
Author: Gali Einav
Author: Gali Einav
Author: Nicholas Tsounis
Author: Maravilhas, Sérgio
Author: Paolo Sigismondi
Author: Esperanza Miyake
Author: Emma Duester
Author: Masaaki Kurosu
Author: Doreen Dodgen-Magee
Author: Hai-Jew, Shalin
Author: Adedeji B. Badiru