Author: Sebastian Felix Braun
Publisher: University of Oklahoma Press
ISBN: 0806150858
Category : History
Languages : en
Pages : 431
Book Description
Anthropologists need history to understand how the past has shaped the present. Historians need anthropology to help them interpret the past. Where anthropologists’ and historians’ needs intersect is ethnohistory. The contributors to this volume have been inspired in large part by the teaching and writing of distinguished ethnohistorian Raymond J. DeMallie, whose exemplary combination of ethnographic and archival research demonstrates the ways anthropology and history can work together to create an understanding of the past and the present. Transforming Ethnohistories comprises ten new avenues of ethnohistorical research ranging in topic from fiddling performances to environmental disturbance and spanning places from North Carolina to the Yukon. The authors seek to understand communities by finding and interpreting their stories in a variety of different texts, some of which lie outside academic understanding and research methodology. It is exactly those stories, conventionally labeled “myths” or “oral tradition,” that ethnohistorians demand we pay attention to. Although historians cannot see or talk to their informants as anthropologists do, both anthropologists and historians can listen to oral histories and written documents for the essential stories they contain. The essays assembled here use DeMallie’s approach to contribute to the history and anthropology of Native North America and address issues of literary criticism and contexts, sociolinguistics, performance theory, identity and historical change, historical and anthropological methods and theory, and the interpretation of histories, cultures, and stories. Debates over the legitimacy of ethnohistory as a specialization have led some scholars to declare its decline. This volume shows ethnohistory to be alive and well and continuing to attract young scholars.
Transforming Ethnohistories
Author: Sebastian Felix Braun
Publisher: University of Oklahoma Press
ISBN: 0806150858
Category : History
Languages : en
Pages : 431
Book Description
Anthropologists need history to understand how the past has shaped the present. Historians need anthropology to help them interpret the past. Where anthropologists’ and historians’ needs intersect is ethnohistory. The contributors to this volume have been inspired in large part by the teaching and writing of distinguished ethnohistorian Raymond J. DeMallie, whose exemplary combination of ethnographic and archival research demonstrates the ways anthropology and history can work together to create an understanding of the past and the present. Transforming Ethnohistories comprises ten new avenues of ethnohistorical research ranging in topic from fiddling performances to environmental disturbance and spanning places from North Carolina to the Yukon. The authors seek to understand communities by finding and interpreting their stories in a variety of different texts, some of which lie outside academic understanding and research methodology. It is exactly those stories, conventionally labeled “myths” or “oral tradition,” that ethnohistorians demand we pay attention to. Although historians cannot see or talk to their informants as anthropologists do, both anthropologists and historians can listen to oral histories and written documents for the essential stories they contain. The essays assembled here use DeMallie’s approach to contribute to the history and anthropology of Native North America and address issues of literary criticism and contexts, sociolinguistics, performance theory, identity and historical change, historical and anthropological methods and theory, and the interpretation of histories, cultures, and stories. Debates over the legitimacy of ethnohistory as a specialization have led some scholars to declare its decline. This volume shows ethnohistory to be alive and well and continuing to attract young scholars.
Publisher: University of Oklahoma Press
ISBN: 0806150858
Category : History
Languages : en
Pages : 431
Book Description
Anthropologists need history to understand how the past has shaped the present. Historians need anthropology to help them interpret the past. Where anthropologists’ and historians’ needs intersect is ethnohistory. The contributors to this volume have been inspired in large part by the teaching and writing of distinguished ethnohistorian Raymond J. DeMallie, whose exemplary combination of ethnographic and archival research demonstrates the ways anthropology and history can work together to create an understanding of the past and the present. Transforming Ethnohistories comprises ten new avenues of ethnohistorical research ranging in topic from fiddling performances to environmental disturbance and spanning places from North Carolina to the Yukon. The authors seek to understand communities by finding and interpreting their stories in a variety of different texts, some of which lie outside academic understanding and research methodology. It is exactly those stories, conventionally labeled “myths” or “oral tradition,” that ethnohistorians demand we pay attention to. Although historians cannot see or talk to their informants as anthropologists do, both anthropologists and historians can listen to oral histories and written documents for the essential stories they contain. The essays assembled here use DeMallie’s approach to contribute to the history and anthropology of Native North America and address issues of literary criticism and contexts, sociolinguistics, performance theory, identity and historical change, historical and anthropological methods and theory, and the interpretation of histories, cultures, and stories. Debates over the legitimacy of ethnohistory as a specialization have led some scholars to declare its decline. This volume shows ethnohistory to be alive and well and continuing to attract young scholars.
Transforming Ethnohistories
Author: Sebastian Felix Braun
Publisher: University of Oklahoma Press
ISBN: 0806150831
Category : Social Science
Languages : en
Pages : 318
Book Description
Anthropologists need history to understand how the past has shaped the present. Historians need anthropology to help them interpret the past. Where anthropologists’ and historians’ needs intersect is ethnohistory. The contributors to this volume have been inspired in large part by the teaching and writing of distinguished ethnohistorian Raymond J. DeMallie, whose exemplary combination of ethnographic and archival research demonstrates the ways anthropology and history can work together to create an understanding of the past and the present. Transforming Ethnohistories comprises ten new avenues of ethnohistorical research ranging in topic from fiddling performances to environmental disturbance and spanning places from North Carolina to the Yukon. The authors seek to understand communities by finding and interpreting their stories in a variety of different texts, some of which lie outside academic understanding and research methodology. It is exactly those stories, conventionally labeled “myths” or “oral tradition,” that ethnohistorians demand we pay attention to. Although historians cannot see or talk to their informants as anthropologists do, both anthropologists and historians can listen to oral histories and written documents for the essential stories they contain. The essays assembled here use DeMallie’s approach to contribute to the history and anthropology of Native North America and address issues of literary criticism and contexts, sociolinguistics, performance theory, identity and historical change, historical and anthropological methods and theory, and the interpretation of histories, cultures, and stories. Debates over the legitimacy of ethnohistory as a specialization have led some scholars to declare its decline. This volume shows ethnohistory to be alive and well and continuing to attract young scholars.
Publisher: University of Oklahoma Press
ISBN: 0806150831
Category : Social Science
Languages : en
Pages : 318
Book Description
Anthropologists need history to understand how the past has shaped the present. Historians need anthropology to help them interpret the past. Where anthropologists’ and historians’ needs intersect is ethnohistory. The contributors to this volume have been inspired in large part by the teaching and writing of distinguished ethnohistorian Raymond J. DeMallie, whose exemplary combination of ethnographic and archival research demonstrates the ways anthropology and history can work together to create an understanding of the past and the present. Transforming Ethnohistories comprises ten new avenues of ethnohistorical research ranging in topic from fiddling performances to environmental disturbance and spanning places from North Carolina to the Yukon. The authors seek to understand communities by finding and interpreting their stories in a variety of different texts, some of which lie outside academic understanding and research methodology. It is exactly those stories, conventionally labeled “myths” or “oral tradition,” that ethnohistorians demand we pay attention to. Although historians cannot see or talk to their informants as anthropologists do, both anthropologists and historians can listen to oral histories and written documents for the essential stories they contain. The essays assembled here use DeMallie’s approach to contribute to the history and anthropology of Native North America and address issues of literary criticism and contexts, sociolinguistics, performance theory, identity and historical change, historical and anthropological methods and theory, and the interpretation of histories, cultures, and stories. Debates over the legitimacy of ethnohistory as a specialization have led some scholars to declare its decline. This volume shows ethnohistory to be alive and well and continuing to attract young scholars.
Towards a New Ethnohistory
Author: Keith Thor Carlson
Publisher: Univ. of Manitoba Press
ISBN: 0887555470
Category : Social Science
Languages : en
Pages : 436
Book Description
Towards a New Ethnohistory engages respectfully in cross-cultural dialogue and interdisciplinary methods to co-create with Indigenous people a new, decolonized ethnohistory. This new ethnohistory reflects Indigenous ways of knowing and is a direct response to critiques of scholars who have for too long foisted their own research agendas onto Indigenous communities. Community-engaged scholarship invites members of the Indigenous community themselves to identify the research questions, host the researchers while they conduct the research, and participate meaningfully in the analysis of the researchers’ findings. The historical research topics chosen by the Stó:lō community leaders and knowledge keepers for the contributors to this collection range from the intimate and personal, to the broad and collective. But what principally distinguishes the analyses is the way settler colonialism is positioned as something that unfolds in sometimes unexpected ways within Stó:lō history, as opposed to the other way around. This collection presents the best work to come out of the world’s only graduate-level humanities-based ethnohistory field school. The blending of methodologies and approaches from the humanities and social sciences is a model of twenty-first century interdisciplinarity.
Publisher: Univ. of Manitoba Press
ISBN: 0887555470
Category : Social Science
Languages : en
Pages : 436
Book Description
Towards a New Ethnohistory engages respectfully in cross-cultural dialogue and interdisciplinary methods to co-create with Indigenous people a new, decolonized ethnohistory. This new ethnohistory reflects Indigenous ways of knowing and is a direct response to critiques of scholars who have for too long foisted their own research agendas onto Indigenous communities. Community-engaged scholarship invites members of the Indigenous community themselves to identify the research questions, host the researchers while they conduct the research, and participate meaningfully in the analysis of the researchers’ findings. The historical research topics chosen by the Stó:lō community leaders and knowledge keepers for the contributors to this collection range from the intimate and personal, to the broad and collective. But what principally distinguishes the analyses is the way settler colonialism is positioned as something that unfolds in sometimes unexpected ways within Stó:lō history, as opposed to the other way around. This collection presents the best work to come out of the world’s only graduate-level humanities-based ethnohistory field school. The blending of methodologies and approaches from the humanities and social sciences is a model of twenty-first century interdisciplinarity.
Time of Anarchy
Author: Matthew Kruer
Publisher: Harvard University Press
ISBN: 067426956X
Category : History
Languages : en
Pages : 353
Book Description
A gripping account of the violence and turmoil that engulfed England’s fledgling colonies and the crucial role played by Native Americans in determining the future of North America. In 1675, eastern North America descended into chaos. Virginia exploded into civil war, as rebel colonists decried the corruption of planter oligarchs and massacred allied Indians. Maryland colonists, gripped by fears that Catholics were conspiring with enemy Indians, rose up against their rulers. Separatist movements and ethnic riots swept through New York and New Jersey. Dissidents in northern Carolina launched a revolution, proclaiming themselves independent of any authority but their own. English America teetered on the edge of anarchy. Though seemingly distinct, these conflicts were in fact connected through the Susquehannock Indians, a once-mighty nation reduced to a small remnant. Forced to scatter by colonial militia, Susquehannock bands called upon connections with Indigenous nations from the Great Lakes to the Deep South, mobilizing sources of power that colonists could barely perceive, much less understand. Although the Susquehannock nation seemed weak and divided, it exercised influence wildly disproportionate to its size, often tipping settler societies into chaos. Colonial anarchy was intertwined with Indigenous power. Piecing together Susquehannock strategies from a wide range of archival documents and material evidence, Matthew Kruer shows how one people’s struggle for survival and renewal changed the shape of eastern North America. Susquehannock actions rocked the foundations of the fledging English territories, forcing colonial societies and governments to respond. Time of Anarchy recasts our understanding of the late seventeenth century and places Indigenous power at the heart of the story.
Publisher: Harvard University Press
ISBN: 067426956X
Category : History
Languages : en
Pages : 353
Book Description
A gripping account of the violence and turmoil that engulfed England’s fledgling colonies and the crucial role played by Native Americans in determining the future of North America. In 1675, eastern North America descended into chaos. Virginia exploded into civil war, as rebel colonists decried the corruption of planter oligarchs and massacred allied Indians. Maryland colonists, gripped by fears that Catholics were conspiring with enemy Indians, rose up against their rulers. Separatist movements and ethnic riots swept through New York and New Jersey. Dissidents in northern Carolina launched a revolution, proclaiming themselves independent of any authority but their own. English America teetered on the edge of anarchy. Though seemingly distinct, these conflicts were in fact connected through the Susquehannock Indians, a once-mighty nation reduced to a small remnant. Forced to scatter by colonial militia, Susquehannock bands called upon connections with Indigenous nations from the Great Lakes to the Deep South, mobilizing sources of power that colonists could barely perceive, much less understand. Although the Susquehannock nation seemed weak and divided, it exercised influence wildly disproportionate to its size, often tipping settler societies into chaos. Colonial anarchy was intertwined with Indigenous power. Piecing together Susquehannock strategies from a wide range of archival documents and material evidence, Matthew Kruer shows how one people’s struggle for survival and renewal changed the shape of eastern North America. Susquehannock actions rocked the foundations of the fledging English territories, forcing colonial societies and governments to respond. Time of Anarchy recasts our understanding of the late seventeenth century and places Indigenous power at the heart of the story.
The Indigenous Paradox
Author: Jonas Bens
Publisher: University of Pennsylvania Press
ISBN: 0812297180
Category : Political Science
Languages : en
Pages : 257
Book Description
An investigation into how indigenous rights are conceived in legal language and doctrine In the twenty-first century, it is politically and legally commonplace that indigenous communities go to court to assert their rights against the postcolonial nation-state in which they reside. But upon closer examination, this constellation is far from straightforward. Indigenous communities make their claims as independent entities, governed by their own laws. And yet, they bring a case before the court of another sovereign, subjecting themselves to its foreign rule of law. According to Jonas Bens, when native communities enter into legal relationships with postcolonial nation-states, they "become indigenous." Indigenous communities define themselves as separated from the settler nation-state and insist that their rights originate from within their own system of laws. At the same time, indigenous communities must argue that they are incorporated in the settler nation-state to be able to use its judiciary to enforce these rights. As such, they are simultaneously included into and excluded from the state. Tracing how the indigenous paradox is inscribed into the law by investigating several indigenous rights cases in the Americas, from the early nineteenth century to the early twenty-first, Bens illustrates how indigenous communities have managed—and continue to manage—to navigate this paradox by developing lines of legal reasoning that mobilize the concepts of sovereignty and culture. Bens argues that understanding indigeneity as a paradoxical formation sheds light on pressing questions concerning the role of legal pluralism and shared sovereignty in contemporary multicultural societies.
Publisher: University of Pennsylvania Press
ISBN: 0812297180
Category : Political Science
Languages : en
Pages : 257
Book Description
An investigation into how indigenous rights are conceived in legal language and doctrine In the twenty-first century, it is politically and legally commonplace that indigenous communities go to court to assert their rights against the postcolonial nation-state in which they reside. But upon closer examination, this constellation is far from straightforward. Indigenous communities make their claims as independent entities, governed by their own laws. And yet, they bring a case before the court of another sovereign, subjecting themselves to its foreign rule of law. According to Jonas Bens, when native communities enter into legal relationships with postcolonial nation-states, they "become indigenous." Indigenous communities define themselves as separated from the settler nation-state and insist that their rights originate from within their own system of laws. At the same time, indigenous communities must argue that they are incorporated in the settler nation-state to be able to use its judiciary to enforce these rights. As such, they are simultaneously included into and excluded from the state. Tracing how the indigenous paradox is inscribed into the law by investigating several indigenous rights cases in the Americas, from the early nineteenth century to the early twenty-first, Bens illustrates how indigenous communities have managed—and continue to manage—to navigate this paradox by developing lines of legal reasoning that mobilize the concepts of sovereignty and culture. Bens argues that understanding indigeneity as a paradoxical formation sheds light on pressing questions concerning the role of legal pluralism and shared sovereignty in contemporary multicultural societies.
An Ethnohistorian in Rupert’s Land
Author: Jennifer S. H. Brown
Publisher: Athabasca University Press
ISBN: 1771991712
Category : History
Languages : en
Pages : 368
Book Description
In 1670, the ancient homeland of the Cree and Ojibwe people of Hudson Bay became known to the English entrepreneurs of the Hudson’s Bay Company as Rupert’s Land, after the founder and absentee landlord, Prince Rupert. For four decades, Jennifer S. H. Brown has examined the complex relationships that developed among the newcomers and the Algonquian communities—who hosted and tolerated the fur traders—and later, the missionaries, anthropologists, and others who found their way into Indigenous lives and territories. The eighteen essays gathered in this book explore Brown’s investigations into the surprising range of interactions among Indigenous people and newcomers as they met or observed one another from a distance, and as they competed, compromised, and rejected or adapted to change. While diverse in their subject matter, the essays have thematic unity in their focus on the old HBC territory and its peoples from the 1600s to the present. More than an anthology, the chapters of An Ethnohistorian in Rupert’s Land provide examples of Brown’s exceptional skill in the close study of texts, including oral documents, images, artifacts, and other cultural expressions. The volume as a whole represents the scholarly evolution of one of the leading ethnohistorians in Canada and the United States.
Publisher: Athabasca University Press
ISBN: 1771991712
Category : History
Languages : en
Pages : 368
Book Description
In 1670, the ancient homeland of the Cree and Ojibwe people of Hudson Bay became known to the English entrepreneurs of the Hudson’s Bay Company as Rupert’s Land, after the founder and absentee landlord, Prince Rupert. For four decades, Jennifer S. H. Brown has examined the complex relationships that developed among the newcomers and the Algonquian communities—who hosted and tolerated the fur traders—and later, the missionaries, anthropologists, and others who found their way into Indigenous lives and territories. The eighteen essays gathered in this book explore Brown’s investigations into the surprising range of interactions among Indigenous people and newcomers as they met or observed one another from a distance, and as they competed, compromised, and rejected or adapted to change. While diverse in their subject matter, the essays have thematic unity in their focus on the old HBC territory and its peoples from the 1600s to the present. More than an anthology, the chapters of An Ethnohistorian in Rupert’s Land provide examples of Brown’s exceptional skill in the close study of texts, including oral documents, images, artifacts, and other cultural expressions. The volume as a whole represents the scholarly evolution of one of the leading ethnohistorians in Canada and the United States.
All My Relatives
Author: David Posthumus
Publisher: U of Nebraska Press
ISBN: 1496230396
Category : Social Science
Languages : en
Pages : 294
Book Description
All My Relatives demonstrates the significance of a new animist framework for understanding North American indigenous culture and history and how an expanded notion of personhood serves to connect otherwise disparate and inaccessible elements of Lakota ethnography.
Publisher: U of Nebraska Press
ISBN: 1496230396
Category : Social Science
Languages : en
Pages : 294
Book Description
All My Relatives demonstrates the significance of a new animist framework for understanding North American indigenous culture and history and how an expanded notion of personhood serves to connect otherwise disparate and inaccessible elements of Lakota ethnography.
Disruptive Voices and the Singularity of Histories
Author: Regna Darnell
Publisher: U of Nebraska Press
ISBN: 1496218361
Category : Social Science
Languages : en
Pages : 474
Book Description
Histories of Anthropology Annual presents diverse perspectives on the discipline's history within a global context, with a goal of increasing awareness and use of historical approaches in teaching, learning, and conducting anthropology. The series includes critical, comparative, analytical, and narrative studies involving all aspects and subfields of anthropology. Volume 13, Disruptive Voices and the Singularity of Histories, explores the interplay of identities and scholarship through the history of anthropology, with a special section examining fieldwork predecessors and indigenous communities in Native North America. Individual contributions explore the complexity of women's history, indigenous history, national traditions, and oral histories to juxtapose what we understand of the past with its present continuities. These contributions include Sharon Lindenburger's examination of Franz Boas and his navigation with Jewish identity, Kathy M'Closkey's documentation of Navajo weavers and their struggles with cultural identities and economic resources and demands, and Mindy Morgan's use of the text of Ruth Underhill's O'odham study to capture the voices of three generations of women ethnographers. Because this work bridges anthropology and history, a richer and more varied view of the past emerges through the meticulous narratives of anthropologists and their unique fieldwork, ultimately providing competing points of access to social dynamics. This volume examines events at both macro and micro levels, documenting the impact large-scale historical events have had on particular individuals and challenging the uniqueness of a single interpretation of "the same facts."
Publisher: U of Nebraska Press
ISBN: 1496218361
Category : Social Science
Languages : en
Pages : 474
Book Description
Histories of Anthropology Annual presents diverse perspectives on the discipline's history within a global context, with a goal of increasing awareness and use of historical approaches in teaching, learning, and conducting anthropology. The series includes critical, comparative, analytical, and narrative studies involving all aspects and subfields of anthropology. Volume 13, Disruptive Voices and the Singularity of Histories, explores the interplay of identities and scholarship through the history of anthropology, with a special section examining fieldwork predecessors and indigenous communities in Native North America. Individual contributions explore the complexity of women's history, indigenous history, national traditions, and oral histories to juxtapose what we understand of the past with its present continuities. These contributions include Sharon Lindenburger's examination of Franz Boas and his navigation with Jewish identity, Kathy M'Closkey's documentation of Navajo weavers and their struggles with cultural identities and economic resources and demands, and Mindy Morgan's use of the text of Ruth Underhill's O'odham study to capture the voices of three generations of women ethnographers. Because this work bridges anthropology and history, a richer and more varied view of the past emerges through the meticulous narratives of anthropologists and their unique fieldwork, ultimately providing competing points of access to social dynamics. This volume examines events at both macro and micro levels, documenting the impact large-scale historical events have had on particular individuals and challenging the uniqueness of a single interpretation of "the same facts."
Lakota America
Author: Pekka Hämäläinen
Publisher: Yale University Press
ISBN: 0300248741
Category : History
Languages : en
Pages : 543
Book Description
The first comprehensive history of the Lakota Indians and their profound role in shaping America’s history This first complete account of the Lakota Indians traces their rich and often surprising history from the early sixteenth to the early twenty†‘first century. Pekka Hämäläinen explores the Lakotas’ roots as marginal hunter†‘gatherers and reveals how they reinvented themselves twice: first as a river people who dominated the Missouri Valley, America’s great commercial artery, and then—in what was America’s first sweeping westward expansion—as a horse people who ruled supreme on the vast high plains. The Lakotas are imprinted in American historical memory. Red Cloud, Crazy Horse, and Sitting Bull are iconic figures in the American imagination, but in this groundbreaking book they emerge as something different: the architects of Lakota America, an expansive and enduring Indigenous regime that commanded human fates in the North American interior for generations. Hämäläinen’s deeply researched and engagingly written history places the Lakotas at the center of American history, and the results are revelatory.
Publisher: Yale University Press
ISBN: 0300248741
Category : History
Languages : en
Pages : 543
Book Description
The first comprehensive history of the Lakota Indians and their profound role in shaping America’s history This first complete account of the Lakota Indians traces their rich and often surprising history from the early sixteenth to the early twenty†‘first century. Pekka Hämäläinen explores the Lakotas’ roots as marginal hunter†‘gatherers and reveals how they reinvented themselves twice: first as a river people who dominated the Missouri Valley, America’s great commercial artery, and then—in what was America’s first sweeping westward expansion—as a horse people who ruled supreme on the vast high plains. The Lakotas are imprinted in American historical memory. Red Cloud, Crazy Horse, and Sitting Bull are iconic figures in the American imagination, but in this groundbreaking book they emerge as something different: the architects of Lakota America, an expansive and enduring Indigenous regime that commanded human fates in the North American interior for generations. Hämäläinen’s deeply researched and engagingly written history places the Lakotas at the center of American history, and the results are revelatory.
Historicizing Theories, Identities, and Nations
Author: Regna Darnell
Publisher: U of Nebraska Press
ISBN: 1496202686
Category : Social Science
Languages : en
Pages : 298
Book Description
The Histories of Anthropology Annual presents diverse perspectives on the discipline’s history within a global context, with a goal of increasing awareness and use of historical approaches in teaching, learning, and conducting anthropology. The series includes critical, comparative, analytical, and narrative studies involving all aspects and subfields of anthropology. Volume 11, Historicizing Theories, Identities, and Nations, examines the work and influence of scholars, including Franz Boas, Ruth Benedict, John Dewey, Randolph Bourne, A. Irving Hallowell, and Edward Westermarck, and anthropological practices and theories in Vietnam and Ukraine as well as the United States. Contributions also focus on the influence of Western thought and practice on anthropological traditions, as well as issues of relativism, physical anthropology, language, epistemology, ethnography, and social synergy.
Publisher: U of Nebraska Press
ISBN: 1496202686
Category : Social Science
Languages : en
Pages : 298
Book Description
The Histories of Anthropology Annual presents diverse perspectives on the discipline’s history within a global context, with a goal of increasing awareness and use of historical approaches in teaching, learning, and conducting anthropology. The series includes critical, comparative, analytical, and narrative studies involving all aspects and subfields of anthropology. Volume 11, Historicizing Theories, Identities, and Nations, examines the work and influence of scholars, including Franz Boas, Ruth Benedict, John Dewey, Randolph Bourne, A. Irving Hallowell, and Edward Westermarck, and anthropological practices and theories in Vietnam and Ukraine as well as the United States. Contributions also focus on the influence of Western thought and practice on anthropological traditions, as well as issues of relativism, physical anthropology, language, epistemology, ethnography, and social synergy.