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Author: Francis Edeline Publisher: ISBN: Category : Art Languages : fr Pages : 542
Book Description
On dit depuis longtemps que l'image visuelle est un langage. Mais ne s'agit-il là que d'un slogan? Ce langage a-t-il des mots? A-t-il une syntaxe? S'écrit-il? Se subdivise-t-il en langues? Permet-il ce jeu sur les formes et le sens qu'on appelle rhétorique? C'est ce qu'on ne savait guère jusqu'ici.
Author: Francis Edeline Publisher: ISBN: Category : Art Languages : fr Pages : 542
Book Description
On dit depuis longtemps que l'image visuelle est un langage. Mais ne s'agit-il là que d'un slogan? Ce langage a-t-il des mots? A-t-il une syntaxe? S'écrit-il? Se subdivise-t-il en langues? Permet-il ce jeu sur les formes et le sens qu'on appelle rhétorique? C'est ce qu'on ne savait guère jusqu'ici.
Author: Alexandros Ph. Lagopoulos Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110980282 Category : Language Arts & Disciplines Languages : en Pages : 459
Book Description
This book represents a unique collaborative effort to bring together the multiple aspects of the semiotics of images into a coherent approach based on Greimasian and post-Greimasian theory. Starting with a critical discussion of epistemological and theoretical issues and continuing with methodology and numerous examples of applied analysis, it aims to provide the educated reader with a consistent and unified theoretical framework for the semiotic study of visual cultural texts. It offers a comprehensive overview of the semiotics of static images such as painting, drawing, sculpture and photography, but also dynamic images such as cinema, animation and digital games. Readers will benefit from the special emphasis placed on the analysis of the pictorial signifier, visual syntax and the structuring of the semantic universe.
Author: Eric Margolis Publisher: SAGE ISBN: 1446250121 Category : Education Languages : en Pages : 777
Book Description
This book captures the state of the art in visual research. Margolis and Pauwels have brought together, in one volume, a unique survey of the field of visual research that will be essential reading for scholars and students across the social sciences, arts and humanities. The SAGE Handbook of Visual Research Methods encompasses the breadth and depth of the field, and points the way to future research possibilities. It illustrates ′cutting edge′ as well as long-standing and recognized practices. This book is not only ′about′ research, it is also an example of the way that the visual can be incorporated into data collection and the presentation of research findings. Chapters describe a methodology or analytical framework, its strengths and limitations, possible fields of application and practical guidelines on how to apply the method or technique. The Handbook is organized into seven main sections: - Framing the Field of Visual Research - Producing Visual Data and Insight - Participatory and Subject-Centered Approaches - Analytical Frameworks and Approaches - Visualization Technologies and Practices - Moving Beyond the Visual - Options and Issues for Using and Presenting Visual Research. Eric Margolis is an Associate Professor in the Hugh Downs School of Human Communication. He is President of the International Visual Sociology Association. Luc Pauwels is Professor of Visual Culture at the University of Antwerp. He is Chair of the Visual Communication Studies Division of the ICA and Vice-President of the International Visual Sociology Association (IVSA).
Author: Thierry Groensteen Publisher: Univ. Press of Mississippi ISBN: 1496801555 Category : Literary Criticism Languages : en Pages : 208
Book Description
This edition of Thierry Groensteen’s The System of Comics makes available in English a groundbreaking work on comics by one of the medium’s foremost scholars. In this book, originally published in France in 1999, Groensteen explains clearly the subtle, complex workings of the medium and its unique way of combining visual, verbal, spatial, and chronological expressions. The author explores the nineteenth-century pioneer Rodolphe Töpffer, contemporary Japanese creators, George Herriman’s Krazy Kat, and modern American autobiographical comics. The System of Comics uses examples from a wide variety of countries including the United States, England, Japan, France, and Argentina. It describes and analyzes the properties and functions of speech and thought balloons, panels, strips, and pages to examine methodically and insightfully the medium’s fundamental processes. From this, Groensteen develops his own coherent, overarching theory of comics, a “system” that both builds on existing studies of the “word and image” paradigm and adds innovative approaches of his own. Examining both meaning and appreciation, the book provides a wealth of ideas that will challenge the way scholars approach the study of comics. By emphasizing not simply “storytelling techniques” but also the qualities of the printed page and the reader’s engagement, the book’s approach is broadly applicable to all forms of interpreting this evolving art.
Author: Evripides Zantides Publisher: Cambridge Scholars Publishing ISBN: 1527509761 Category : Design Languages : en Pages : 293
Book Description
The chapters in this book consist of selected papers that were presented at the 2nd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in October 2015. They investigate the theme of the Conference, Culture of Seduction [the seduction of culture] and look at Seduction as in “deception”, not sexual enticement, but as a mechanism of attraction and appeal which has often been the case in many communication strategies and approaches used by mass and popular culture. Seduction has historic and increasing agency in visual communication—the urgency to entice viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world – and designers are led to become exceedingly complicit in its strategies. The contributions here cover a range of approaches from theoretical aspects of seduction in verbal and nonverbal communication, public spaces, design and meaning, seductive strategies, and advertising design, as well as fashion representations and packaging design.
Author: Theo Van Leeuwen Publisher: SAGE ISBN: 0761964770 Category : Social Science Languages : en Pages : 226
Book Description
The Handbook of Visual Analysis is a rich methodological resource for students, academics, researchers and professionals interested in investigating the visual representation of socially significant issues. The Handbook: Offers a wide-range of methods for visual analysis: content analysis, historical analysis, structuralist analysis, iconography, psychoanalysis, social semiotic analysis, film analysis and ethnomethodology Shows how each method can be applied for the purposes of specific research projects Exemplifies each approach through detailed analyses of a variety of data, including, newspaper images, family photos, drawings, art works and cartoons Includes examples from the authors' own research and professional practice The Handbook of Visual Analysis, which demonstrates the importance of visual data within the social sciences offers an essential guide to those working in a range of disciplines including: media and communication studies, sociology, anthropology, education, psychoanalysis, and health studies.
Author: Yuri Kumagai Publisher: Routledge ISBN: 1317566092 Category : Education Languages : en Pages : 263
Book Description
Putting a multiliteracies framework at the center of the world language curriculum, this volume brings together college-level curricular innovations and classroom projects that address differences in meaning and worldviews expressed in learners’ primary and target languages. Offering a rich understanding of languages, genres, and modalities as socioculturally situated semiotic systems, it advocates an effective pedagogy for developing learners’ abilities to operate between languages. Chapters showcase curricula that draw on a multiliteracies framework and present various classroom projects that develop aspects of multiliteracies for language learners. A discussion of the theoretical background and historical development of the pedagogy of multiliteracies and its relevance to the field of world language education positions this book within the broader literature on foreign language education. As developments in globalization, accountability, and austerity challenge contemporary academia and the current structure of world language programs, this book shows how the implementation of a multiliteracies-based approach brings coherence to language programs, and how the framework can help to accomplish the goals of higher education in general and of language education in particular.
Author: Marcel Danesi Publisher: Bloomsbury Publishing ISBN: 1350064181 Category : Language Arts & Disciplines Languages : en Pages : 312
Book Description
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.
Author: Francis Edeline
Author: Francis Edeline
Author: Alexandros Ph. Lagopoulos
Author: 
Author: Eric Margolis
Author: Thierry Groensteen
Author: Dominique Burger
Author: Evripides Zantides
Author: Theo Van Leeuwen
Author: Yuri Kumagai
Author: Marcel Danesi