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Trademarks & Symbols of the World

Trademarks & Symbols of the World PDF Author: Yasaburō Kuwayama
Publisher: Rockport Publishers
ISBN:
Category : Law
Languages : en
Pages : 504

Book Description
Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.

Trademarks & Symbols of the World

Trademarks & Symbols of the World PDF Author: Yasaburō Kuwayama
Publisher: Rockport Publishers
ISBN:
Category : Law
Languages : en
Pages : 504

Book Description
Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.

Trademarks & Symbols: Symbolical designs

Trademarks & Symbols: Symbolical designs PDF Author: Yasaburo Kuwayama
Publisher: New York ; Toronto : Van Nostrand Reinhold
ISBN:
Category : Business & Economics
Languages : en
Pages : 200

Book Description
A comprehensive, profusely illustrated guide to more than 1,500 trademark from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically. To make the book easy to use it has three indexes: 1. Index of names of companies represented. 2. Index of type of industry, business, product or service. 3. Index of designers.

Character Trademarks

Character Trademarks PDF Author: John Mendenhall
Publisher: Chronicle Books
ISBN: 9780877017523
Category : Design
Languages : en
Pages : 140

Book Description
With the growing awareness of the value of character trademark symbols in product design, marketing, and promotion has come a resurgence of interest in these extraordinary icons. The popularity of the California Raisins and other recent examples attest to the appeal of character trademarks in popular culture. From Reddy Kilowatt to Colonel Sanders, there is humor and nostalgia in the humble, often "kitschy" images which have become classics of commercial folk art that every consumer can relate to. This engaging volume contains approximately one thousand trademarks from the past ninety years, as well as a "Hall of Fame" section profiling some of the classic characters with the history of their development. Chronicle Books is pleased to include this remarkable volume in its series of design books, including Trademarks of the 20's and 30's and Trademarks of the 40's and 50's.

American Trademark Designs

American Trademark Designs PDF Author: Barbara Baer Capitman
Publisher: Courier Corporation
ISBN: 0486157458
Category : Design
Languages : en
Pages : 176

Book Description
Arranged by category, these 732 black-and-white American trademarks and symbols represent a variety of fields, including entertainment, education, real estate, insurance, food and beverages, retail, transportation, utilities, and industry. Captions.

TM

TM PDF Author: Ivan Chermayeff
Publisher: Princeton Architectural Press
ISBN: 9781568982564
Category : Design
Languages : en
Pages : 292

Book Description
The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.

Symbols, Logos, and Trademarks

Symbols, Logos, and Trademarks PDF Author: Sudarshan Dheer
Publisher: Courier Dover Publications
ISBN: 9780486400396
Category : Commercial art
Languages : en
Pages : 0

Book Description
Contains 1500 symbols, logos, and trademarks from India.

Symbols of America

Symbols of America PDF Author: Hal Morgan
Publisher: Penguin Group
ISBN:
Category : Architecture
Languages : en
Pages : 248

Book Description
Identifies and briefly describes trademarks associated with products, banks, publishers, TV networks, film studios, trade unions, clubs, and professional sports teams

Logotypes of the World

Logotypes of the World PDF Author: Yasaburo Kuwayama
Publisher: Writers Digest Books
ISBN: 9784760103362
Category : Lettering
Languages : en
Pages : 310

Book Description


Marks of Excellence

Marks of Excellence PDF Author: Per Mollerup
Publisher: Phaidon Press
ISBN: 9780714834481
Category : Art
Languages : en
Pages : 240

Book Description
The core of the book is a full classification of all the trade marks covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.

Identify

Identify PDF Author: Tom Geismar
Publisher: HOW Books
ISBN: 1440310327
Category : Design
Languages : en
Pages : 256

Book Description
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.