Author: Barry Siskind Publisher: John Wiley & Sons ISBN: 0470675497 Category : Business & Economics Languages : en Pages : 323
Book Description
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Author: Ruth P. Stevens Publisher: Texere ISBN: Category : Business & Economics Languages : en Pages : 376
Book Description
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Author: Lisa Masiello Publisher: ISBN: 9781737487807 Category : Languages : en Pages :
Book Description
"Whether you are a trade show novice or are looking for some insights into how to improve your trade show marketing strategy and tactics, Trade Show 411 is must-read. It's a perfect balance of experienced insights and explanations to help you understand the mysteries and mechanics of successful trade show marketing." - Patricia Hammond, Co-founder and CEO, The Business GuildAre you pulling your hair out in frustration trying to manage your company's trade show exhibit? Discover the insider tips and actual steps you can take to maximize trade show results. Trade Show 411 gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you'll get the most out of your sales and marketing efforts and maximize your trade show results. In Trade Show 411, you'll discover: - What revenue generating tactics you can implement on a limited budget- How to secure valuable media outlets for in-booth interviews- Tips on assembling the perfect staff- Hidden expenses that can cost you if you don't know how to manage them effectively- The way to stay on track when your trade show gets turned upside down by issues outside your control- Four steps to selecting the perfect show- How to transform your leads from ho-hum to sales qualified with the right questions- . . . And so much moreIf you like the help of a step-by-step roadmap but want to be able to tailor the insights to meet your challenges and achieve your objectives, then this essential guide is a must have.
Author: Russell Chipman Publisher: CRC Press ISBN: 1498700578 Category : Science Languages : en Pages : 1037
Book Description
Polarized Light and Optical Systems presents polarization optics for undergraduate and graduate students in a way which makes classroom teaching relevant to current issues in optical engineering. This curriculum has been developed and refined for a decade and a half at the University of Arizona’s College of Optical Sciences. Polarized Light and Optical Systems provides a reference for the optical engineer and optical designer in issues related to building polarimeters, designing displays, and polarization critical optical systems. The central theme of Polarized Light and Optical Systems is a unifying treatment of polarization elements as optical elements and optical elements as polarization elements. Key Features Comprehensive presentation of Jones calculus and Mueller calculus with tables and derivations of the Jones and Mueller matrices for polarization elements and polarization effects Classroom-appropriate presentations of polarization of birefringent materials, thin films, stress birefringence, crystal polarizers, liquid crystals, and gratings Discussion of the many forms of polarimeters, their trade-offs, data reduction methods, and polarization artifacts Exposition of the polarization ray tracing calculus to integrate polarization with ray tracing Explanation of the sources of polarization aberrations in optical systems and the functional forms of these polarization aberrations Problem sets to build students’ problem-solving capabilities.
Author: Ph.D., George G Fenich Publisher: ISBN: 9781292093765 Category : Languages : en Pages : 320
Book Description
The meetings, expositions, events, and conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry.
Author: Erin Hahn Publisher: Wednesday Books ISBN: 1250761255 Category : Young Adult Fiction Languages : en Pages : 233
Book Description
"BOLD. IMPORTANT. BEAUTIFUL.” - Laura Taylor Namey, New York Times bestselling author of A Cuban Girl’s Guide to Tea and Tomorrow In Erin Hahn’s Never Saw You Coming, sometimes it takes a leap of faith to find yourself. Eighteen-year-old Meg Hennessey just found out her entire childhood was a lie. So instead of taking a gap year before college to find herself, she ends up traveling north to meet what’s left of the family she never knew existed - all while questioning the ideals she grew up with. While there, she meets Micah Allen, a former pastor’s kid whose dad ended up in prison, leaving Micah with his own complicated relationship with faith. The clock is ticking on his probation hearing and Micah, now 19, feels the pressure to forgive - even when he can’t possibly forget. As Meg and Micah grow closer, they are confronted with the heavy flutterings of first love and all the complications it brings. Together, they must navigate the sometimes-painful process of cutting ties with childhood beliefs as they build toward something truer and straight from the heart. "Heartfelt and utterly genuine... I already want to reread it." - Erin A. Craig, New York Times bestselling author of Small Favors
Author: Harald Bathelt Publisher: Oxford University Press, USA ISBN: 0199643083 Category : Business & Economics Languages : en Pages : 343
Book Description
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Author: Bob Sehlinger Publisher: The Unofficial Guides ISBN: 1628091401 Category : Travel Languages : en Pages : 554
Book Description
Save time and money with in-depth reviews, ratings, and details from the trusted source for a successful Las Vegas vacation. How do some guests always seem to find the best restaurants, the best shows, the best hotels—and still come home with winnings in their pockets? Why do some guests pay full price for their visit when others can save hundreds of dollars? In Las Vegas, every minute and every dollar count. Your vacation is too important to be left to chance, so put the independent guide to Las Vegas in your hands and take control of your trip. The Unofficial Guide to Las Vegas explains how Sin City works and how to use that knowledge to stay ahead of the crowd. Authors Bob Sehlinger and Seth Kubersky know that you want your vacation to be anything but average, so they employ an expert team of researchers to find the secrets, the shortcuts, and the bargains that are sure to make your vacation exceptional! Find out what’s available in every category, ranked from best to worst, and get detailed plans to make the most of your time in Las Vegas. Stay at a top-rated hotel, eat at the most acclaimed restaurants, and experience all the most popular attractions. Inside You’ll Find: Nearly 100 hotels and casinos described, rated, and ranked―the most offered by any guidebook―plus strategies for scoring the best room rate Reviews of more than 100 restaurants―a complete dining guide within the guide, plus the best buffets and brunches The best places to play for every casino game Almost 50 pages of gambling tips, including how to play, recognizing sucker games, and cutting the house advantage to the bone Critical reviews of more than 70 of Las Vegas’s best shows Complete coverage of the Las Vegas nightclub, bar, and lounge scene, with surefire advice on how to get into the most exclusive venues Detailed instructions for avoiding Strip and I-15 traffic gridlock In-depth descriptions and consumer tips on shopping and experiencing attractions Make the right choices to create a vacation you’ll never forget. The Unofficial Guide to Las Vegas is your key to planning a perfect stay. Whether you’re putting together your annual trip or preparing for your first visit, this book gives you the insider scoop on hotels, restaurants, entertainment, and more.
Author: Barry Siskind
Author: Ruth P. Stevens
Author: 
Author: Lisa Masiello
Author: Gordon Linden
Author: Russell Chipman
Author: Ph.D., George G Fenich
Author: Erin Hahn
Author: Harald Bathelt
Author: Bob Sehlinger