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Author: Geoffrey Randall Publisher: Routledge ISBN: 9780750620123 Category : Business & Economics Languages : en Pages : 183
Book Description
As more producers' outlets are dominated by the main retail groups, manufacturers have to sell to the trade first to get space on retailers' shelves alongside own label products. The case for marketing to the trade is increasing and changing, and this book develops and provides strategies for this area of marketing. Manufacturers have two - and only two - strategies for success: *build and maintain strong brands *deliver outstanding customer service to retailers. The first has been neglected recently, which will create disastrous consequences in the medium to long term and the second forces companies to change not only their strategies, but their culture and organizational structures. The book is intended for practitioners and managers who are responsible for finding practical solutions to real problems. Key trends and real issues arising out of them will be familiar to those responsible for marketing in the FMCG section as well as to students of marketing.
Author: Geoffrey Randall Publisher: Routledge ISBN: 9780750620123 Category : Business & Economics Languages : en Pages : 183
Book Description
As more producers' outlets are dominated by the main retail groups, manufacturers have to sell to the trade first to get space on retailers' shelves alongside own label products. The case for marketing to the trade is increasing and changing, and this book develops and provides strategies for this area of marketing. Manufacturers have two - and only two - strategies for success: *build and maintain strong brands *deliver outstanding customer service to retailers. The first has been neglected recently, which will create disastrous consequences in the medium to long term and the second forces companies to change not only their strategies, but their culture and organizational structures. The book is intended for practitioners and managers who are responsible for finding practical solutions to real problems. Key trends and real issues arising out of them will be familiar to those responsible for marketing in the FMCG section as well as to students of marketing.
Author: Shirley George Frazier Publisher: Globe Pequot ISBN: 9780762786619 Category : Business & Economics Languages : en Pages : 224
Book Description
Marketing Solutions for the Home-Based Business is prime for a revision with the explosion of social media marketing. Business News Daily notes that two of the top 50 home-based jobs to watch are for Social Media Consultants and Internet Marketing Consultant.
Author: Jeanette Maw McMurtry Publisher: John Wiley & Sons ISBN: 1119894891 Category : Business & Economics Languages : en Pages : 407
Book Description
Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
Author: Bsc Ma Pa Basheer Publisher: PartridgeIndia ISBN: 9781482889055 Category : Business & Economics Languages : en Pages : 206
Book Description
Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumers--and that's why in-house marketing is critical. In this guide, Basheer P.A, a successful business strategist, walks you through, how to create promotional plans and how to execute it, with excellence. The strategies and best practices will help you quickly capture the attention of consumers. He shares insights on key marketing topics, including: - ways to maintain a feeling of warmth and connection with customers; - elements you must track when observing competitors; - tips on using minimum resources to achieve maximum results; and - strategies to maximize the value of consumer feedback. Whether you're a business management student, business professional, business owner, distribution, sales or marketing professional or consultant, you can easily take what you apply to overcome common business obstacles and achieve success. Improve the efficiency of yourself, your employees and/or coworkers, and your entire organization with the lessons in Trade Marketing Focus.
Author: Gary W. Randazzo Publisher: Business Expert Press ISBN: 1606499610 Category : Business & Economics Languages : en Pages : 166
Book Description
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Author: BSc. MA PA Basheer Publisher: PartridgeIndia ISBN: 9781482889062 Category : Business & Economics Languages : en Pages : 206
Book Description
Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumers--and that's why in-house marketing is critical. In this guide, Basheer P.A, a successful business strategist, walks you through, how to create promotional plans and how to execute it, with excellence. The strategies and best practices will help you quickly capture the attention of consumers. He shares insights on key marketing topics, including: - ways to maintain a feeling of warmth and connection with customers; - elements you must track when observing competitors; - tips on using minimum resources to achieve maximum results; and - strategies to maximize the value of consumer feedback. Whether you're a business management student, business professional, business owner, distribution, sales or marketing professional or consultant, you can easily take what you apply to overcome common business obstacles and achieve success. Improve the efficiency of yourself, your employees and/or coworkers, and your entire organization with the lessons in Trade Marketing Focus.
Author: Ruth P. Stevens Publisher: Texere ISBN: Category : Business & Economics Languages : en Pages : 376
Book Description
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Author: Justin Mares Publisher: S Curve Publishing ISBN: 0976339609 Category : Business & Economics Languages : en Pages : 247
Book Description
Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.
Author: Constant Berkhout Publisher: Kogan Page Publishers ISBN: 0749476923 Category : Business & Economics Languages : en Pages : 296
Book Description
Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Outlining the five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide.
Author: Geoffrey Randall
Author: Geoffrey Randall
Author: Shirley George Frazier
Author: Jeanette Maw McMurtry
Author: Bsc Ma Pa Basheer
Author: Gary W. Randazzo
Author: Gary Davies
Author: BSc. MA PA Basheer
Author: Ruth P. Stevens
Author: Justin Mares
Author: Constant Berkhout