Tracking the presidential campaigns 2012 in social networks: an exploratory study PDF Download

Author: Ariadna V.; Facultad de Ciencias Políticas y Sociales Gómez González (UNAM)
Publisher:
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Category :
Languages : es
Pages :

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El estudio del uso relativo de las redes sociales durante las campañas presidenciales ha recibido poca atención tanto en México como en el mundo. En este artículo se evalúa por primera vez el papel que desempeñó Twitter (una de las tres redes de mayor crecimiento según el número de usuarios) en el proceso electoral de 2012 en México. Construimos una metodología mixta que permitió obtener información cuantificable y valorativa del uso diferencial de las redes tanto por parte de los candidatos y la candidata como de los ciudadanos. Asimismo, evaluamos el alcance de dicho uso en la formación de opinión pública y en la inclusión de temas emergentes en la agenda política. El artículo comprueba dos hipótesis: primera, las redes sirven como un medio no regulado de expresión de la ciudadanía y también para el manejo de estrategias por parte de los candidatos; segunda, las redes sociales interactúan entre sí y con la prensa, tanto nacional e internacional, ya que dichas redes fueron un medio privilegiado para la formación de la opinión pública. Se concluye que estas redes influyen en la formación de nuevas vías de participación en las campañas políticas, lo cual podría fortalecer la democracia en México.

Author: Silvia Knobloch-Westerwick
Publisher: Routledge
ISBN: 1317675142
Category : Language Arts & Disciplines
Languages : en
Pages : 465

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Book Description
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

Author: Roderick J. Brodie
Publisher: Routledge
ISBN: 1317533151
Category : Business & Economics
Languages : en
Pages : 315

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How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Author: Sidney Blumenthal
Publisher: Simon & Schuster
ISBN:
Category : Political Science
Languages : en
Pages : 340

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Author:
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Category : Campaign funds
Languages : en
Pages : 52

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Author: Samuel C. Woolley
Publisher: Oxford University Press
ISBN: 0190931434
Category : Political Science
Languages : en
Pages : 256

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Book Description
Social media platforms do not just circulate political ideas, they support manipulative disinformation campaigns. While some of these disinformation campaigns are carried out directly by individuals, most are waged by software, commonly known as bots, programmed to perform simple, repetitive, robotic tasks. Some social media bots collect and distribute legitimate information, while others communicate with and harass people, manipulate trending algorithms, and inundate systems with spam. Campaigns made up of bots, fake accounts, and trolls can be coordinated by one person, or a small group of people, to give the illusion of large-scale consensus. Some political regimes use political bots to silence opponents and to push official state messaging, to sway the vote during elections, and to defame critics, human rights defenders, civil society groups, and journalists. This book argues that such automation and platform manipulation, amounts to a new political communications mechanism that Samuel Woolley and Philip N. Noward call "computational propaganda." This differs from older styles of propaganda in that it uses algorithms, automation, and human curation to purposefully distribute misleading information over social media networks while it actively learns from and mimicks real people so as to manipulate public opinion across a diverse range of platforms and device networks. This book includes cases of computational propaganda from nine countries (both democratic and authoritarian) and four continents (North and South America, Europe, and Asia), covering propaganda efforts over a wide array of social media platforms and usage in different types of political processes (elections, referenda, and during political crises).

Author: Cliff Zukin
Publisher: Oxford University Press
ISBN: 0199884757
Category : Political Science
Languages : en
Pages : 270

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Book Description
In searching for answers as to why young people differ vastly from their parents and grandparents when it comes to turning out the vote, A New Engagement challenges the conventional wisdom that today's youth is plagued by a severe case of political apathy. In order to understand the current nature of citizen engagement, it is critical to separate political from civic engagement. Using the results from an original set of surveys and the authors' own primary research, they conclude that while older citizens participate by voting, young people engage by volunteering and being active in their communities.

Author: J. Edgardo Campos
Publisher: World Bank Publications
ISBN: 0821367269
Category : Business & Economics
Languages : en
Pages : 484

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Book Description
Corruption... How can policymakers and practitioners better comprehend the many forms and shapes that this socialpandemic takes? From the delivery of essential drugs, the reduction in teacher absenteeism, the containment of illegal logging, the construction of roads, the provision of water andelectricity, the international trade in oil and gas, the conduct of public budgeting and procurement, and the management of public revenues, corruption shows its many faces. 'The Many Faces of Corruption' attempts to bring greater clarity to the often murky manifestations of this virulent and debilitating social disease. It explores the use of prototype road maps to identify corruption vulnerabilities, suggests corresponding 'warning signals,' and proposes operationally useful remedial measures in each of several selected sectors and for a selected sampleof cross cutting public sector functions that are particularlyprone to corruption and that are critical to sector performance.Numerous technical experts have come together in this effort to develop an operationally useful approach to diagnosing and tackling corruption. 'The Many Faces of Corruption' is an invaluable reference for policymakers, practitioners, andresearchers engaged in the business of development.

Author: Daniel Riffe
Publisher: Routledge
ISBN: 1135605092
Category : Language Arts & Disciplines
Languages : en
Pages : 331

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Book Description
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.

Author: Thomas Janoski
Publisher: Cambridge University Press
ISBN: 1108148093
Category : Social Science
Languages : en
Pages : 1412

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Book Description
Political sociology is a large and expanding field with many new developments, and The New Handbook of Political Sociology supplies the knowledge necessary to keep up with this exciting field. Written by a distinguished group of leading scholars in sociology, this volume provides a survey of this vibrant and growing field in the new millennium. The Handbook presents the field in six parts: theories of political sociology, the information and knowledge explosion, the state and political parties, civil society and citizenship, the varieties of state policies, and globalization and how it affects politics. Covering all subareas of the field with both theoretical orientations and empirical studies, it directly connects scholars with current research in the field. A total reconceptualization of the first edition, the new handbook features nine additional chapters and highlights the impact of the media and big data.