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Author: Carl Höjman Publisher: LAP Lambert Academic Publishing ISBN: 9783847312574 Category : Languages : en Pages : 96
Book Description
With a growing complexity of food supply chains, consumers are today concerned with being distanced from the actual origin of the food they buy and eat. This thesis explores the potential of traceability of regionally produced milk in regaining trust from consumers and adding value to the products. The medium-sized Swedish dairy Skanemejerier has developed a patent pending technology with which milk cartons can be traced through their website and mobile application. On commission by Skanemejerier, this thesis sets out to find the value proposition in the novel technology - how to improve it and to find opportunities for its commercialization. A customer survey, website interface analysis, several qualitative interviews and literature on food traceability constitute the major inputs of data. A number of practical opportunities for how to improve the offering are presented, together with several more strategic approaches on expanding the offering into business models. This book was originally written as a Master's thesis for Skanemejerier, but any marketing and communications professional with an interest in traceability of consumables will find this and interesting read."
Author: Carl Höjman Publisher: LAP Lambert Academic Publishing ISBN: 9783847312574 Category : Languages : en Pages : 96
Book Description
With a growing complexity of food supply chains, consumers are today concerned with being distanced from the actual origin of the food they buy and eat. This thesis explores the potential of traceability of regionally produced milk in regaining trust from consumers and adding value to the products. The medium-sized Swedish dairy Skanemejerier has developed a patent pending technology with which milk cartons can be traced through their website and mobile application. On commission by Skanemejerier, this thesis sets out to find the value proposition in the novel technology - how to improve it and to find opportunities for its commercialization. A customer survey, website interface analysis, several qualitative interviews and literature on food traceability constitute the major inputs of data. A number of practical opportunities for how to improve the offering are presented, together with several more strategic approaches on expanding the offering into business models. This book was originally written as a Master's thesis for Skanemejerier, but any marketing and communications professional with an interest in traceability of consumables will find this and interesting read."
Author: Ignazio Mania Publisher: Springer ISBN: 3030004465 Category : Technology & Engineering Languages : en Pages : 160
Book Description
This book explores food traceability in raw materials, additives and packing of the dairy sector and it provides an accessible and succinct overview of the new Extended Traceability (ExTra) software. In this work, the authors present several practical examples of extended food traceability for edible products and food-contact materials in the cheese-making industry. Readers will also discover a summary of the existing legal and regulatory requirements for food traceability in Europe. This book will appeal to a wide readership, from academic researchers to professionals and auditors in industry working in quality control, food and packing traceability, and international regulation.
Author: Stephanie Clark Publisher: Springer Science & Business Media ISBN: 0387774084 Category : Technology & Engineering Languages : en Pages : 576
Book Description
The Sensory Evaluation of Dairy Products, Second Edition is for all who seek a book entirely devoted to sensory evaluation of dairy products and modern applications of the science. It is an excellent scientific reference for training in dairy product evaluation and is a practical guide to the preparation of samples for sensory evaluation. The book contains updates of the original text of the well-received first edition, as well as brand new material. This unique book is designed for professionals involved in many aspects of dairy production, including academic teaching and research, processing, quality assurance, product development and marketing. It is an invaluable tool for those who compete in the annual Collegiate Dairy Product Evaluation Contest.
Author: Jonas Frykman Publisher: Museum Tusculanum Press ISBN: 9788772898483 Category : Social Science Languages : en Pages : 178
Book Description
This reprint of a collection of articles addresses the challenges that European ethnology is facing. Representing a variety of localities, they give new insights and perspectives to the importance of doing empirical fieldwork and of seeing the emergence of new patterns as well as the remaking of old ones.
Author: Carl Höjman
Author: Carl Höjman
Author: Ignazio Mania
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Author: Rainer W. Kühl
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Author: Stefan Gunnarsson
Author: Stephanie Clark
Author: Jonas Frykman
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Author: Gösta Bylund