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Author: Luísa Magalhães Publisher: Springer ISBN: 1137591366 Category : Social Science Languages : en Pages : 314
Book Description
There are few scholarly books about toys, and even fewer that consider toys within the context of culture and communication. Toys and Communication is an innovative collection that effectively showcases work by specialists who have sought to examine toys throughout history and in many cultures, including 1930’s Europe, Morocco, India, Spanish art of the 16th-19th centuries. Psychologists stress the importance of the role of toys and play in children’s language development and intellectual skills, and this book demonstrates the recurrent theme of the transmission of cultural norms through the portrayal, presentation and use of toys. The text establishes the role of toy and play park design in eliciting particular forms of play, as well as stressing the child’s use of toys to ‘become’ more adult. It will be beneficial for courses in education, developmental psychology, communications, media studies, and toy design.
Author: Luísa Magalhães Publisher: Springer ISBN: 1137591366 Category : Social Science Languages : en Pages : 314
Book Description
There are few scholarly books about toys, and even fewer that consider toys within the context of culture and communication. Toys and Communication is an innovative collection that effectively showcases work by specialists who have sought to examine toys throughout history and in many cultures, including 1930’s Europe, Morocco, India, Spanish art of the 16th-19th centuries. Psychologists stress the importance of the role of toys and play in children’s language development and intellectual skills, and this book demonstrates the recurrent theme of the transmission of cultural norms through the portrayal, presentation and use of toys. The text establishes the role of toy and play park design in eliciting particular forms of play, as well as stressing the child’s use of toys to ‘become’ more adult. It will be beneficial for courses in education, developmental psychology, communications, media studies, and toy design.
Author: Stephen Kline Publisher: Verso ISBN: 9781859840597 Category : Business & Economics Languages : en Pages : 430
Book Description
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
Author: Giovanna Mascheroni Publisher: Palgrave Macmillan ISBN: 9783030108977 Category : Social Science Languages : en Pages : 0
Book Description
The Internet of Toys (IoToys) is a developing market within our Internet of Things (IoT) ecosystem. This book examines the rise of internet-connected toys and aims to anticipate the opportunities and risks of IoToys before their widespread diffusion. Contributors to this volume each provide a critical analysis of the design, production, regulation, representation and consumption of internet-connected toys. In order to address the theoretical, methodological and policy questions that arise from the study of these new playthings, and contextualise the diverse opportunities and challenges that IoToys pose to educators, families and children themselves, the chapters engage with notions of mediatization, datafication, robotification, connected and post-digital play. This timely engagement with a key transformation in children’s play will appeal to all readers interested in understanding the social uses and consequences of IoToys, and primarily to researchers and students in children and media, early childhood studies, media and communications, sociology, education, social psychology, law and design.
Author: Leslie Singer Publisher: Schiffer Publishing ISBN: 9780764355783 Category : Antiques & Collectibles Languages : en Pages : 96
Book Description
The invention of the telegraph, telephone, and broadcast signals gave kids in mid-20th-century America a new way to play. Speak into a device, push a button, turn a knob, and you were instantly communicating with friends around the block or across the planet. In most cases, it was imaginary, but adults were actually doing it--and with the right "equipment," you were too! The 150 color images in Do You Read Me? Vintage Communication Toys captures the excitement of these new technologies. The art deco and futuristic designs from the '30s through the '70s convey the wonder and optimism of the ever-evolving communication world. String and wire may have carried the signal, but it was the power of imagination that really carried the message. Toy collectors, nostalgia buffs, and retro-future fans will appreciate the price guide and build-it-yourself communicator included with this beautifully photographed and designed volume.
Author: Luísa Magalhães
Author: Luísa Magalhães
Author: Krister Svensson
Author: Stephen Kline
Author: Sue Schwartz
Author: Sue Schwartz
Author: Sue Schwartz
Author: Valerie Sitnick
Author: Giovanna Mascheroni
Author: Leslie Singer
Author: Lars-Erik Berg (ed.)