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Author: Jerry Oppenheimer Publisher: Wiley + ORM ISBN: 0470480246 Category : Business & Economics Languages : en Pages : 286
Book Description
An eye-popping, unauthorized exposé of the House of Barbie from the New York Times–bestselling author of The Kardashians and Crazy Rich. From Boise to Beijing, Mattel’s toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times–bestselling author Jerry Oppenheimer places the world’s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel’s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel’s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you’ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Engaging and accessible, Toy Monster shows you why today’s toy business isn’t always fun and games. “Oppenheimer . . . has now trained his sights on the world’s biggest toy company—its egos, scandals and flawed products. In his toyland, nothing is cute.” —The Wall Street Journal “Oppenheimer takes a tour of Mattel’s seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait . . . Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company.” —Publishers Weekly “Thoroughly researched, beautifully written, Oppenheimer’s opus contains all the intrigue and drama of an epic novel.” —C. David Heymann, New York Times–bestselling author
Author: Jerry Oppenheimer Publisher: Wiley + ORM ISBN: 0470480246 Category : Business & Economics Languages : en Pages : 286
Book Description
An eye-popping, unauthorized exposé of the House of Barbie from the New York Times–bestselling author of The Kardashians and Crazy Rich. From Boise to Beijing, Mattel’s toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times–bestselling author Jerry Oppenheimer places the world’s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel’s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel’s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you’ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Engaging and accessible, Toy Monster shows you why today’s toy business isn’t always fun and games. “Oppenheimer . . . has now trained his sights on the world’s biggest toy company—its egos, scandals and flawed products. In his toyland, nothing is cute.” —The Wall Street Journal “Oppenheimer takes a tour of Mattel’s seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait . . . Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company.” —Publishers Weekly “Thoroughly researched, beautifully written, Oppenheimer’s opus contains all the intrigue and drama of an epic novel.” —C. David Heymann, New York Times–bestselling author
Author: Jerry Oppenheimer Publisher: John Wiley & Sons ISBN: 0470371269 Category : Business & Economics Languages : en Pages : 288
Book Description
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.
Author: Brian Castleforte Publisher: Workman Publishing ISBN: 0761158820 Category : Crafts & Hobbies Languages : en Pages : 247
Book Description
A breakthrough paper-folding book for kids—paper airplanes meet Origami meets Pokemon. Papertoys, the Internet phenomenon that’s hot among graphic designers and illustrators around the world, now comes to kids in the coolest new book. Created and curated by Brian Castleforte, a graphic designer and papertoy pioneer who rounded up 25 of the hottest papertoy designers from around the world (Indonesia, Japan, Australia, Italy, Croatia, Chile, even Jackson, Tennessee), Papertoy Monsters offers 50 fiendishly original die-cut designs that are ready to pop out, fold, and glue. The book interleaves card stock with paper stock for a unique craft package; the graphics are colorful and hip, combining the edginess of anime with the goofy fun of Uglydolls and other collectibles. Plus each character comes with its own back-story. And the results are delicious: meet Pharaoh Thoth Amon, who once ruled Egypt but is now a mummy who practices dark magic in his sarcophagus. Or Zumbie the Zombie, who loves nothing more than a nice plate of brains and yams. NotSoScary, a little monster so useless at frightening people that he has to wear a scary mask. Yucky Chuck, the lunchbox creature born in the deepest depths of your school bag. Plus Zeke, the monster under your bed, Nom Nom, eater of cities, and Grumpy Gramps, the hairy grandpa monster with his very own moustache collection.
Author: Linda Hayward Publisher: Random House Books for Young Readers ISBN: 0307979784 Category : Juvenile Fiction Languages : en Pages : 26
Book Description
Cookie Monster is baking loads of his favorite cookies at the Sesame Street Bakery. But the tasty treats get gobbled up so fast by his friends—Elmo, Big Bird, Grover, Bert, Ernie, and the others—that Cookie never even gets to taste them! Will he ever get to eat one of his own cookies? Lots of humor and catchy rhyming text in this Step 2 graded reader will send toddlers away laughing every single time!
Author: Tedd Arnold Publisher: Cartwheel Books ISBN: 9780439102704 Category : Juvenile Fiction Languages : en Pages : 32
Book Description
When Huggly the monster is accidentally mistaken for a toy and given as a birthday gift, it is up to his friends, Booter and Grubble, to rescue him.
Author: Jon Stone Publisher: Sesame Workshop ISBN: 1618312383 Category : Juvenile Fiction Languages : en Pages : 28
Book Description
Thereðs something waiting at the end of this book. Could it beÛa monster?! Lovable, furry old Grover is about to find outÜand heðs bringing his equally lovable and furry friend Elmo with him!
Author: Mo Willems Publisher: ISBN: 9781406308075 Category : Children's stories Languages : en Pages : 42
Book Description
Leonardo is a terrible monster. He can't seem to frighten anyone. Then, one day, he meets a nervous boy called Sam and finds out that being a good friend is a whole lot more rewarding than trying to scare people.
Author: Buff Monster Publisher: Gingko Press ISBN: 9781584236122 Category : Art stickers Languages : en Pages : 0
Book Description
An inveterate traveler, painter of walls and canvases alike, sculptor of deranged toys and a fan of the color pink, the enigmatic artist Buff Monster surprises and amuses in all mediums. In his latest monograph, Stay Melty, Buff collects his works in progress, paintings, murals, posters, stickers, Melty Misfits trading cards and toys. As its hard to keep up with this energetic artists output, fans will be grateful to find much of his recent work in one compact volume. Buff Monster grew up in Hawaii, lived and worked in Los Angeles and currently resides in New York City.
Author: Jerry Oppenheimer
Author: Jerry Oppenheimer
Author: Jerry Oppenheimer
Author: Brian Castleforte
Author: Linda Hayward
Author: Tedd Arnold
Author: Rosie Greening
Author: Jon Stone
Author: Mo Willems
Author: 
Author: Buff Monster