Author: C. Potschka
Publisher: Springer
ISBN: 0230370195
Category : Performing Arts
Languages : en
Pages : 340
Book Description
A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.
Towards a Market in Broadcasting
Author: C. Potschka
Publisher: Springer
ISBN: 0230370195
Category : Performing Arts
Languages : en
Pages : 340
Book Description
A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.
Publisher: Springer
ISBN: 0230370195
Category : Performing Arts
Languages : en
Pages : 340
Book Description
A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.
Towards a Market in Broadcasting
Towards a Market in Broadcasting
Author: C. Potschka
Publisher: Palgrave Macmillan
ISBN: 9781349334827
Category : Performing Arts
Languages : en
Pages : 0
Book Description
A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.
Publisher: Palgrave Macmillan
ISBN: 9781349334827
Category : Performing Arts
Languages : en
Pages : 0
Book Description
A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.
Towards a Market in Broadcasting
Author: C. Potschka
Publisher: Palgrave Macmillan
ISBN: 9780230298613
Category : Performing Arts
Languages : en
Pages : 331
Book Description
A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.
Publisher: Palgrave Macmillan
ISBN: 9780230298613
Category : Performing Arts
Languages : en
Pages : 331
Book Description
A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.
The Economic Regulation of Broadcasting Markets
Author: Paul Seabright
Publisher: Cambridge University Press
ISBN: 1139464930
Category : Business & Economics
Languages : en
Pages : 338
Book Description
New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead to better services, higher quality and more consumer choice - or to a proliferation of low-quality channels? Will it lead to dominance of the market by a few powerful media conglomerates? Using the insights of modern microeconomics, this book provides a state-of-the-art analysis of these and other issues by investigating the power of regulation to shape and control broadcasting markets.
Publisher: Cambridge University Press
ISBN: 1139464930
Category : Business & Economics
Languages : en
Pages : 338
Book Description
New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead to better services, higher quality and more consumer choice - or to a proliferation of low-quality channels? Will it lead to dominance of the market by a few powerful media conglomerates? Using the insights of modern microeconomics, this book provides a state-of-the-art analysis of these and other issues by investigating the power of regulation to shape and control broadcasting markets.
Media Promotion & Marketing for Broadcasting, Cable & the Internet
Author: Susan Tyler Eastman
Publisher: CRC Press
ISBN: 1136024824
Category : Language Arts & Disciplines
Languages : en
Pages : 351
Book Description
Capture and Retain Your Media Audience!
Publisher: CRC Press
ISBN: 1136024824
Category : Language Arts & Disciplines
Languages : en
Pages : 351
Book Description
Capture and Retain Your Media Audience!
Towards an Integrated Communications Market
Towards a European Common Market for Television
Author: European Institute for the Media
Publisher:
ISBN:
Category : Television
Languages : de
Pages : 180
Book Description
This book has been prepared by EIM to encourage informed discussion of the issues surrounding the development of a coherent European policy on trans-frontier television broadcasting.
Publisher:
ISBN:
Category : Television
Languages : de
Pages : 180
Book Description
This book has been prepared by EIM to encourage informed discussion of the issues surrounding the development of a coherent European policy on trans-frontier television broadcasting.
Towards a Market in Broadcasting
Author: Christian Potschka
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 271
Book Description
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 271
Book Description
The Media and Globalization
Author: Terhi Rantanen
Publisher: SAGE
ISBN: 9780761973133
Category : Language Arts & Disciplines
Languages : en
Pages : 194
Book Description
In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
Publisher: SAGE
ISBN: 9780761973133
Category : Language Arts & Disciplines
Languages : en
Pages : 194
Book Description
In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.