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Author: Dennis J. Gayle Publisher: Routledge ISBN: 1317663128 Category : Business & Economics Languages : en Pages : 270
Book Description
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Author: Dennis J. Gayle Publisher: Routledge ISBN: 1317663128 Category : Business & Economics Languages : en Pages : 270
Book Description
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Author: Dennis J. Gayle Publisher: ISBN: 9781315761992 Category : Languages : en Pages : 270
Book Description
This authoritative account of tourism in the Caribbean is drawn from leading scholars of tourism as well as high-profile decision makers within the industry. These include tourism directors, government officials and the Secretary General of the Caribbean Tourism Organization.
Author: Dennis J. Gayle Publisher: Routledge ISBN: 1317663136 Category : Business & Economics Languages : en Pages : 303
Book Description
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Author: Acolla Lewis Publisher: Routledge ISBN: 113644498X Category : Business & Economics Languages : en Pages : 186
Book Description
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
Author: Andrew Spencer Publisher: Springer Nature ISBN: 3030615847 Category : Business & Economics Languages : en Pages : 236
Book Description
This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.
Author: Acolla Lewis-Cameron Publisher: Springer Nature ISBN: 3030802388 Category : Business & Economics Languages : en Pages : 316
Book Description
This book examines the dilemma of overdependence on tourism in Caribbean countries and territories, and the need for a resilient path to address the industry’s vulnerability in the face of natural disasters. The chapters in the book question how tourism resilience is understood and practiced in Caribbean small island developing states (SIDS) and the factors that inform, undermine, or indeed redefine the sustainable resilience agenda for these territories. With its overreliance on tourism and vulnerability to climate, the Caribbean region finds itself susceptible and in need of an innovative approach in order to survive economically. Contributors to this volume touch on all three sustainability pillars and spanning across many tourism sector considerations, such as product development, stakeholder management, hotel management, marketing and entrepreneurship. By spanning the geography of the Anglophone and Spanish Caribbean this book offers a smorgasbord of conceptual and applied perspectives to researchers in the area of tourism resilience in SIDS. It also presents strategic considerations to public and private sector practitioners in implementing measures to strengthen the competitive positioning of their destinations as they contend with the dynamism of the external and internal environments.
Author: Caroline Sturm Publisher: LAP Lambert Academic Publishing ISBN: 9783659290497 Category : Languages : en Pages : 128
Book Description
Traveling in the 21st century has become more complex and diverse, one example of those forms being business travel. A driver of travel is thus the purpose of work and the conducting of business - but on what basis are the destinations chosen? Why would you, as a leisure destination, want to attract business traveller? The Meetings, Incentives, Conventions and Exhibitions (MICE) industry is one kind of business travel that is not tied to any one kind of location, but as an island it is a challenge to market itself as a business travel destination. This study takes this exact stance and attempts to establish: How does the MICE industry and the Caribbean fit together? It is a deep look into islands and their local dynamics in a global tourism context with rising competition. At the same time it serves well to get familiar with the MICE industry.
Author: Angela B. Cleare Publisher: Lulu.com ISBN: 1483450589 Category : Travel Languages : en Pages : 518
Book Description
A comprehensive tourism manual, with contributions from top industry experts from The Bahamas and the Caribbean. Designed primarily for high school and college students in the Caribbean region as well as those interested in furthering their tourism career. "I congratulate and thank Angela Cleare and her contributing partners for this outstanding contribution to travel and tourism literature from a Caribbean perspective. It is obvious that a great deal of work has gone into this well-written book which covers all the elements of the travel and tourism industry as they relate to the region. I believe this will be not only an indispensable textbook for teachers and students and a handbook for investors and others directly involved in the industry but also a publication of interest to all of us who are in one way or another affected by the industry. I am particularly pleased to see the attention paid to ecotourism and the relationship between the industry and the environment." -Arthur A. Foulkes
Author: Dennis J. Gayle
Author: Dennis J. Gayle
Author: Dennis J. Gayle
Author: Dennis J. Gayle
Author: Acolla Lewis
Author: Andrew Spencer
Author: Cynthia Wilson
Author: Acolla Lewis-Cameron
Author: Caroline Sturm
Author: Angela B. Cleare
Author: Trevor A. Smith