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Author: Kenyon Blunt Publisher: Yorkshire Publishing ISBN: 1952320313 Category : Business & Economics Languages : en Pages : 255
Book Description
Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another "how-to" book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for your marketing bucks? (mistake #23) 2. How do you market with a small budget? (mistake #2) 3. What is the best channel for marketing a small business? (mistakes #48, 53 and 81) 4. How do you generate high-quality leads? (mistakes #58 and 59) 5. Who is your target customer? (mistake #4) 6. Is name recognition and branding more important than leads? 7. How do you carve out enough time to do marketing? (mistake #76) 8. How can you make digital marketing more effective? (mistake #81) 9. Where are you wasting money? (mistake #52) 10. Why aren't small businesses more consistent? (mistake #34)
Author: Kenyon Blunt Publisher: Yorkshire Publishing ISBN: 1952320313 Category : Business & Economics Languages : en Pages : 255
Book Description
Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another "how-to" book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for your marketing bucks? (mistake #23) 2. How do you market with a small budget? (mistake #2) 3. What is the best channel for marketing a small business? (mistakes #48, 53 and 81) 4. How do you generate high-quality leads? (mistakes #58 and 59) 5. Who is your target customer? (mistake #4) 6. Is name recognition and branding more important than leads? 7. How do you carve out enough time to do marketing? (mistake #76) 8. How can you make digital marketing more effective? (mistake #81) 9. Where are you wasting money? (mistake #52) 10. Why aren't small businesses more consistent? (mistake #34)
Author: J. Wayne Story Publisher: ISBN: 9780988966215 Category : Languages : en Pages : 49
Book Description
Who Else Wants Their Advertising To Bring Customers NOW? Speaker and best selling small business marketing author, J. Wayne Story, breaks many of the advertising norms taught to small business owners by media sales people. Most small business owners see themselves as in the plumbing business, restaurant business, insurance business, auto repair business, dentist office business, or whatever business they have. But the truth. . .as business owners, our primary role is to get prospects to buy what we sell. That primary role is marketing. But most business owners have been given the wrong message. Business owners all over the U.S. are making critical mistakes in their advertising. But it IS NOT their fault. They have gotten the wrong message about how to advertise and get customers. How is that? They have been listening to the wrong messengers. . .media sales professionals. Learn 10 beginning steps to empower your advertising to bring prospects flooding to your door.
Author: Jerry Robertson Publisher: ISBN: 9781481962964 Category : Business & Economics Languages : en Pages : 100
Book Description
Do you want more people coming into your business? Do you want to sell more to existing customers? Do you want more customers & more money while spending less? You can get a "YES" to these three questions by properly using small business marketing.Many small business owners refuse to do any type of consistent marketing! That is unbelievable to me; however, it is normal for many businesses. In order to succeed in this economy, you MUST view yourself as the marketer of your business and NOT just an owner of a business.Plenty of small business owners are confused about what business they are in. The simplest way to look at your business is to realize that the two most important activities in your small business is marketing and actually providing the product or service that you are marketing. Small business marketing needs to be done daily.
Author: Tom Hopkins Publisher: Made For Success Publishing ISBN: 1613397585 Category : Business & Economics Languages : en Pages : 35
Book Description
Studies show that about 90% of all small businesses fold in five years. All too often, business owners focus too heavily on products, facilities, and everything but the sales and marketing process. Yet, your ability to advertise, generate leads and close a high ratio of those leads is the engine that drives growth. Ten thousand companies rely on Tom Hopkins to teach them how to avoid sales and marketing mistakes and how to explode profits and create exponential growth. Now you can get in on the action too! In Tom’s eBook, titled 10 Biggest Sales and Marketing Mistakes, you can forgo years of trial and error, and chart your way towards meteoric success starting immediately!
Author: Tamsin Haley Publisher: Ra Publishers ISBN: 9780639715841 Category : Languages : en Pages : 0
Book Description
The most important meal of your marketing day Businesses struggle with marketing. We have a set idea of how we expect it to work and we get frustrated when it doesn't do what we want it to. Your marketing doesn't have to be a frustrating process or leave you feeling annoyed with the world and with yourself. "Don't be a Twatwaffle" explores 15 problems we have encountered through our experience in working with businesses. This book condenses over 10 years of experience and learning into an easy to understand guide. Get clued up on how marketing should work for you, and get that engine churning faster. Tamsin Haley has over 10 years of experience in the marketing field. She started in franchise education marketing, and her business Social Happiness has been running since 2018. She has worked with a number of different businesses, ranging from startups to corporates, and has identified patterns in their marketing behaviors that you can learn from. Tamsin's Goal is to empower as many businesses as possible through their marketing. Good marketing means businesses will grow, which in turn will impact communities as businesses increase their team size.
Author: William L. Shanklin Publisher: Lexington Books ISBN: 9780669248166 Category : Business & Economics Languages : en Pages : 180
Book Description
Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the better mousetrap philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.
Author: Gabriel Weinberg Publisher: Penguin ISBN: 0698411870 Category : Business & Economics Languages : en Pages : 242
Book Description
Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Author: Perry Marshall Publisher: Entrepreneur Press ISBN: 1613083718 Category : Business & Economics Languages : en Pages : 326
Book Description
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Author: Cynthia Samuels Publisher: Lulu.com ISBN: 1304210758 Category : Business & Economics Languages : en Pages : 185
Book Description
WANT REAL MARKETING RESULTS FOR YOUR SMALL BUSINESS? Look no further 10 Lead Generation & Marketing Strategies will solve that problem for you. Uncover hidden opportunities and small business profit potential through simple and proven business building strategies. The strategies outlined in this book have helped small business owners and sales professional with the same result - established proven sales and marketing strategies that drive more leads, more customers and more business profits. If you are a frustrated small business owner that is looking for: - Proven sales strategies - Proven marketing strategies that drive more leads - Proven strategies that deliver more customers - Proven strategies and tactics that drive more business profits Then this book if for you
Author: Kenyon Blunt
Author: Kenyon Blunt
Author: J. Wayne Story
Author: Jerry Robertson
Author: Tom Hopkins
Author: Tamsin Haley
Author: William L. Shanklin
Author: Gabriel Weinberg
Author: Perry Marshall
Author: Cynthia Samuels
Author: Perry S. Marshall