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Author: Mark a. Boidman Publisher: Babypie Publishing ISBN: 9781945446481 Category : Business & Economics Languages : en Pages : 116
Book Description
The media industry has shifted dramatically during the last decade. Technology continues to impact the media channels that deliver content and advertising to consumers. In "Times Square Everywhere," Mark Boidman analyzes how digital and mobile media are changing the media landscape. In this book, you will: - Read Retail Technology and In-Store Media Use Cases - Explore Out of Home Media and Retail Technology Innovation - Discover the Growing Role of Out of Home Media in Advertising - Get Tools on How to Increase Advertising Attribution and Engagement - Learn About Technology's Impact on the Future of Advertising and Media "Mark Boidman informs readers that out of home media is more impactful and contextually relevant with data... the right message to the right audience, at the right time, in the right location, and can't be skipped or blocked." - Anne Fisher, Managing Editor, EECatalog and Embedded Intel Solutions "'Times Square Everywhere' demonstrates how technology is transforming out of home media and in-store media." - Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux "Mark Boidman thoughtfully explains the bridge between the physical and digital worlds we live in." - Eric Zinterhofer, Founding Partner, Searchlight Capital Partners "As consumers are increasingly mobile, it is important to understand out of home media, in-store media and retail technology... and 'Times Square Everywhere' provides a snapshot to get you up to speed." - Chris Riegel, Founder and CEO, STRATACACHE "A thought-provoking primer on the out of home media and in-store media worlds." - Jeremy Male, Chairman and CEO, OUTFRONT Media
Author: Mark a. Boidman Publisher: Babypie Publishing ISBN: 9781945446481 Category : Business & Economics Languages : en Pages : 116
Book Description
The media industry has shifted dramatically during the last decade. Technology continues to impact the media channels that deliver content and advertising to consumers. In "Times Square Everywhere," Mark Boidman analyzes how digital and mobile media are changing the media landscape. In this book, you will: - Read Retail Technology and In-Store Media Use Cases - Explore Out of Home Media and Retail Technology Innovation - Discover the Growing Role of Out of Home Media in Advertising - Get Tools on How to Increase Advertising Attribution and Engagement - Learn About Technology's Impact on the Future of Advertising and Media "Mark Boidman informs readers that out of home media is more impactful and contextually relevant with data... the right message to the right audience, at the right time, in the right location, and can't be skipped or blocked." - Anne Fisher, Managing Editor, EECatalog and Embedded Intel Solutions "'Times Square Everywhere' demonstrates how technology is transforming out of home media and in-store media." - Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux "Mark Boidman thoughtfully explains the bridge between the physical and digital worlds we live in." - Eric Zinterhofer, Founding Partner, Searchlight Capital Partners "As consumers are increasingly mobile, it is important to understand out of home media, in-store media and retail technology... and 'Times Square Everywhere' provides a snapshot to get you up to speed." - Chris Riegel, Founder and CEO, STRATACACHE "A thought-provoking primer on the out of home media and in-store media worlds." - Jeremy Male, Chairman and CEO, OUTFRONT Media
Author: Steven Waldman Publisher: DIANE Publishing ISBN: 1437987265 Category : Technology & Engineering Languages : en Pages : 478
Book Description
In 2009, a bipartisan Knight Commission found that while the broadband age is enabling an info. and commun. renaissance, local communities in particular are being unevenly served with critical info. about local issues. Soon after the Knight Commission delivered its findings, the FCC initiated a working group to identify crosscurrent and trend, and make recommendations on how the info. needs of communities can be met in a broadband world. This report by the FCC Working Group on the Info. Needs of Communities addresses the rapidly changing media landscape in a broadband age. Contents: Media Landscape; The Policy and Regulatory Landscape; Recommendations. Charts and tables. This is a print on demand report.
Author: Danah Boyd Publisher: Yale University Press ISBN: 0300166311 Category : Social Science Languages : en Pages : 296
Book Description
Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.
Author: Kevin Lynch Publisher: MIT Press ISBN: 9780262620017 Category : Architecture Languages : en Pages : 212
Book Description
The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.
Author: Tama Starr Publisher: Currency ISBN: Category : Business & Economics Languages : en Pages : 368
Book Description
"Coauthored by the third-generation owner of Artkraft Strauss, the century-old company that built most of Times Square's landmark displays," this book details the history of "spectaculars," the giant animated signs best exemplified in Times Square.
Author: Brad Stone Publisher: Little, Brown ISBN: 0316219258 Category : Business & Economics Languages : en Pages : 404
Book Description
The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
Author: Patti M. Valkenburg Publisher: Yale University Press ISBN: 0300218877 Category : Psychology Languages : en Pages : 341
Book Description
Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
Author: Marshall McLuhan Publisher: Createspace Independent Publishing Platform ISBN: 9781537430058 Category : Languages : en Pages : 396
Book Description
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author: Brett Martin Publisher: Penguin ISBN: 0143125699 Category : Performing Arts Languages : en Pages : 337
Book Description
The 10th anniversary edition, now with a new preface by the author "A wonderfully smart, lively, and culturally astute survey." - The New York Times Book Review "Grand entertainment...fascinating for anyone curious about the perplexing miracles of how great television comes to be." - The Wall Street Journal "I love this book...It's the kind of thing I wish I'd been able to read in film school, back before such books existed." - Vince Gilligan, creator of Breaking Bad and co-creator of Better Call Saul In the late 1990s and early 2000s, the landscape of television began an unprecedented transformation. While the networks continued to chase the lowest common denominator, a wave of new shows on cable channels dramatically stretched television’s narrative inventiveness, emotional resonance, and creative ambition. Combining deep reportage with critical analysis and historical context, Brett Martin recounts the rise and inner workings of this artistic watershed - a golden age of TV that continues to transform America's cultural landscape. Difficult Men features extensive interviews with all the major players - including David Chase (The Sopranos), David Simon and Ed Burns (The Wire), David Milch (NYPD Blue, Deadwood), Alan Ball (Six Feet Under), and Vince Gilligan (Breaking Bad, Better Call Saul) - and reveals how television became a truly significant and influential part of our culture.
Author: Mark a. Boidman
Author: Mark a. Boidman
Author: Steven Waldman
Author: Danah Boyd
Author: Kevin Lynch
Author: Tama Starr
Author: Brad Stone
Author: Patti M. Valkenburg
Author: Marshall McLuhan
Author: Leah A. Lievrouw
Author: Brett Martin