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Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522517944 Category : Business & Economics Languages : en Pages : 1838
Book Description
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522517944 Category : Business & Economics Languages : en Pages : 1838
Book Description
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author: Jonathan Birkin Publisher: Cambridge University Press ISBN: 0521179327 Category : Business & Economics Languages : en Pages : 161
Book Description
An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Advanced level books include input from leading institutions and organisations, such as: Alibaba, Dyson, Piaggio, and The Cambridge Judge Business School. The Teacher's Book comes with photocopiable activities, progress tests and worksheets for the DVD which accompanies the Student's Book.
Author: Susan A. Ambrose Publisher: John Wiley & Sons ISBN: 0470617608 Category : Education Languages : en Pages : 336
Book Description
Praise for How Learning Works "How Learning Works is the perfect title for this excellent book. Drawing upon new research in psychology, education, and cognitive science, the authors have demystified a complex topic into clear explanations of seven powerful learning principles. Full of great ideas and practical suggestions, all based on solid research evidence, this book is essential reading for instructors at all levels who wish to improve their students' learning." —Barbara Gross Davis, assistant vice chancellor for educational development, University of California, Berkeley, and author, Tools for Teaching "This book is a must-read for every instructor, new or experienced. Although I have been teaching for almost thirty years, as I read this book I found myself resonating with many of its ideas, and I discovered new ways of thinking about teaching." —Eugenia T. Paulus, professor of chemistry, North Hennepin Community College, and 2008 U.S. Community Colleges Professor of the Year from The Carnegie Foundation for the Advancement of Teaching and the Council for Advancement and Support of Education "Thank you Carnegie Mellon for making accessible what has previously been inaccessible to those of us who are not learning scientists. Your focus on the essence of learning combined with concrete examples of the daily challenges of teaching and clear tactical strategies for faculty to consider is a welcome work. I will recommend this book to all my colleagues." —Catherine M. Casserly, senior partner, The Carnegie Foundation for the Advancement of Teaching "As you read about each of the seven basic learning principles in this book, you will find advice that is grounded in learning theory, based on research evidence, relevant to college teaching, and easy to understand. The authors have extensive knowledge and experience in applying the science of learning to college teaching, and they graciously share it with you in this organized and readable book." —From the Foreword by Richard E. Mayer, professor of psychology, University of California, Santa Barbara; coauthor, e-Learning and the Science of Instruction; and author, Multimedia Learning
Author: Ulf Lundberg Publisher: John Wiley & Sons ISBN: 1444391119 Category : Medical Languages : en Pages : 282
Book Description
The Science of Occupational Health is an evidence-based resource for all members of the health care team working with those affected by work-based stress - whether individuals suffering physical or psychological symptoms, or organizations trying to provide optimum conditions for healthy and productive employees. The authors offer a unique psychobiological perspective, discussing the modern workplace as a cause of stimulation and well-being, as well as of distress and illness. They provide a rigorous but highly accessible scientific account of the effects that stress has on mind and body, with key chapters on 'Responses to Stress', 'Stress-Related Health Problems', and 'Stress Hormones at Work'. This book offers the reader practical guidance on health promotion and preventive strategies at both individual and organizational levels. It concludes with a discussion of present occupational conditions around the world, and predictions of likely trends in the future.
Author: Kathleen Armour Publisher: Routledge ISBN: 1134453698 Category : Education Languages : en Pages : 304
Book Description
Pedagogical Cases in Physical Education and Youth Sport is a completely new kind of resource for students and practitioners working in physical education or youth sport. The book consists of 20 richly described cases of individual young learners, each written by a team of authors with diverse expertise from across the sport, exercise and movement sciences. These cases bring together knowledge from single sub-disciplines into new interdisciplinary knowledge to inform best practice in physical education, teaching and coaching in youth sport settings. At the heart of each case is an individual young person of a specified age and gender, with a range of physical, social and psychological characteristics. Drawing on current research, theory and empirical data from their own specialist discipline, each chapter author identifies the key factors they feel should be taken into account when attempting to teach or coach the young person described. These strands are then drawn together at the end of each chapter and linked to current research from the sport pedagogy literature, to highlight the implications for planning and evaluating teaching or coaching sessions. No other book offers such a rich, vivid and thought-provoking set of pedagogical tools for understanding and working with children and young people in sport. This is an essential resource for any student on a physical education, coaching, kinesiology or sport science course, and for any teacher, coach or instructor working in physical education or youth sport.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Management Association, Information Resources
Author: Management Association, Information Resources
Author: Jonathan Birkin
Author: Susan A. Ambrose
Author: Khalid Hussain
Author: Limin Jia
Author: Mary Virginia Marks
Author: Ulf Lundberg
Author: Kathleen Armour
Author: YCT Expert Team 
Author: Nripendra P. Rana