Author: M.S. CoatesPublisher:
ISBN:
Category :
Languages : en
Pages : 11
Book Description
Time of Flight Measurements of Neutron Leakage Spectra on a Beam Hole of the Reactor LIDO Using a Chopper
Author: M.S. CoatesReactor Technology
Author: Power Reactor Technology
Author: Publisher:
ISBN:
Category : Nuclear engineering
Languages : en
Pages : 1084
Book Description
Proceedings
Author: TID.
Author: AE.
Author: The British National Bibliography
Author: Arthur James WellsPublisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 1604
Book Description
Microprobe Techniques in the Earth Sciences
Author: Philip J. PottsPublisher: Springer Science & Business Media
ISBN: 1461520533
Category : Science
Languages : en
Pages : 430
Book Description
30% discount for members of The Mineralogical Society of Britain and Ireland This text covers the range of microanalytical techniques available for the analysis of geological samples, principally in research applications. Each chapter is written in a clear, informative style and has a tutorial element, designed to introduce each technique for the beginning and experienced researcher alike.
Pulsed Neutron Scattering
Author: Colin G. WindsorPublisher: Taylor & Francis Group
ISBN:
Category : Science
Languages : en
Pages : 452
Book Description
Buyology
Author: Martin LindstromPublisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.