TikTok for educators and educational brands!: What you must know to master TikTok and the biggest educational rebellion since the invention of the overhead projector: EduTok! PDF Download
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Author: Markus Rach Publisher: Markus Rach ISBN: Category : Education Languages : en Pages : 37
Book Description
This book is a resource for educators and educational brands on how to navigate and master the rising star on the social media horizon: TikTok. It details why you should be on the TikTok platform and guides you from the account creation process to your very first TikTok upload. This book is written by a university lecturer, researcher and experiential marketer. It seeks to highlight, why modern educators need to look at student engagement through the lens of a marketer. This book showcases how students’ attention is cumulating on this new platform, which is secretly seeking to democratize education. Although this secret has been viewed over 80 billion times in just few months, it is currently regionally focused on India only (March 2020). Nevertheless, some universities and educators have already joined the platform to get a head start in the race for students’ attention. This book will open your eyes and detail how the latest generation conflict is likely to impact modern education. It will show you why the biggest names in Hollywood are no competition for a 15-year-old TikTok creator; at least not in the race for attention. It will confront you with a new truth! The truth of attention arbitrage in education. The truth, that EduTok math videos have millions of views. Who would have ever thought! You will be presented with examples and best practice methods, all based on the author’s very own TikTok experiment. In January 2020, the author set out to grow an account from 0 views, 0 followers and 0 content to over 30 million views and 50K followers in just a few weeks. All for free. This book is for you, if you seek to expand your classroom to the world of short-video platforms. Likewise, if you aim to acquire new students, or look to become the coolest educator on the planet.
Author: Markus Rach Publisher: Markus Rach ISBN: Category : Education Languages : en Pages : 37
Book Description
This book is a resource for educators and educational brands on how to navigate and master the rising star on the social media horizon: TikTok. It details why you should be on the TikTok platform and guides you from the account creation process to your very first TikTok upload. This book is written by a university lecturer, researcher and experiential marketer. It seeks to highlight, why modern educators need to look at student engagement through the lens of a marketer. This book showcases how students’ attention is cumulating on this new platform, which is secretly seeking to democratize education. Although this secret has been viewed over 80 billion times in just few months, it is currently regionally focused on India only (March 2020). Nevertheless, some universities and educators have already joined the platform to get a head start in the race for students’ attention. This book will open your eyes and detail how the latest generation conflict is likely to impact modern education. It will show you why the biggest names in Hollywood are no competition for a 15-year-old TikTok creator; at least not in the race for attention. It will confront you with a new truth! The truth of attention arbitrage in education. The truth, that EduTok math videos have millions of views. Who would have ever thought! You will be presented with examples and best practice methods, all based on the author’s very own TikTok experiment. In January 2020, the author set out to grow an account from 0 views, 0 followers and 0 content to over 30 million views and 50K followers in just a few weeks. All for free. This book is for you, if you seek to expand your classroom to the world of short-video platforms. Likewise, if you aim to acquire new students, or look to become the coolest educator on the planet.
Author: Dave Chaffey Publisher: Pearson Education ISBN: 9780273707523 Category : Business & Economics Languages : en Pages : 700
Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author: Dave Chaffey Publisher: Taylor & Francis ISBN: 1000610918 Category : Business & Economics Languages : en Pages : 677
Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author: Ina Steiner Publisher: McGraw Hill Professional ISBN: 0072264039 Category : Computers Languages : en Pages : 290
Book Description
You already have the answer to boosting your eBay sales and profits... You just have to know where to look. Turn eBay Data into Dollars shows you how to use the powerful tools available on eBay to sell smarter and make more money on every sale. Learn to mine sales data from tools such as Andale Research Tools, Terapeak, and DeepAnalysis. Generate sales and traffic reports using eBay and Sellathon ViewTracker so you can easily analyze your data and make informed business decisions. You’ll learn to apply the results of your research to your eBay listing and marketing strategies. Then, you can better determine what to sell, how much to charge, how to improve traffic, and how to stay ahead of the competition.
Author: Rand Fishkin Publisher: Penguin Group ISBN: 0593853962 Category : Business & Economics Languages : en Pages : 321
Book Description
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.
Author: Nicole Reyhle Publisher: McGraw Hill Professional ISBN: 007184015X Category : Business & Economics Languages : en Pages : 274
Book Description
YOU CAN COMPETE WITH THE BIG-BOX STORES! Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way. "The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail "While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer "If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA
Author: Marsha Collier Publisher: John Wiley & Sons ISBN: 1118461509 Category : Business & Economics Languages : en Pages : 346
Book Description
Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.
Author: Marsha Collier Publisher: John Wiley & Sons ISBN: 1118007654 Category : Business & Economics Languages : en Pages : 204
Book Description
Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.
Author: Roger Dooley Publisher: John Wiley & Sons ISBN: 1118175948 Category : Business & Economics Languages : en Pages : 308
Book Description
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Author: Brian Solis Publisher: John Wiley & Sons ISBN: 1118526805 Category : Business & Economics Languages : en Pages : 263
Book Description
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X
Author: Markus Rach
Author: Markus Rach
Author: Dave Chaffey
Author: Dave Chaffey
Author: Ina Steiner
Author: Rand Fishkin
Author: Nicole Reyhle
Author: Marsha Collier
Author: Marsha Collier
Author: Roger Dooley
Author: Brian Solis