Author: Hillary Scholl
Publisher: Estalontech
ISBN:
Category : Business & Economics
Languages : en
Pages : 162
Book Description
In an era dominated by social media, TikTok has emerged not just as a platform for entertainment, but as a fertile ground for financial success. The "TikTok Earning Hack" Informative Course stands at the forefront of this revolution, offering an in-depth guide to monetizing the dynamism of TikTok. This course begins by unveiling the vast financial potential of TikTok, setting a foundation for creators to explore and harness. It addresses the critical need to stand out in TikTok's crowded sphere, equipping users with unique strategies for personal branding and content distinction. A significant focus is placed on understanding and leveraging TikTok's trends, utilizing sounds and effects to boost visibility and engagement. Beyond mere follower count, the course delves into cultivating a loyal and engaged community, emphasizing the depth of connection with the audience. Ethical earnings and adherence to TikTok's guidelines form the backbone of the course, ensuring that creators strike a balance between ambition and integrity. This is supplemented by a comprehensive introduction to various tools and resources that aid in content creation, analytics, and audience engagement, enhancing overall profitability. Furthermore, the course presents a wide spectrum of monetization opportunities, from joining TikTok's Creativity Program to affiliate marketing and sponsored content. This diversity opens new avenues for creators to transform their TikTok presence into a lucrative venture. Backed by compelling statistics, the course not only validates TikTok's significance but also motivates users to capitalize on its vast potential.
TikTok Earning Hack:
Author: Hillary Scholl
Publisher: Estalontech
ISBN:
Category : Business & Economics
Languages : en
Pages : 162
Book Description
In an era dominated by social media, TikTok has emerged not just as a platform for entertainment, but as a fertile ground for financial success. The "TikTok Earning Hack" Informative Course stands at the forefront of this revolution, offering an in-depth guide to monetizing the dynamism of TikTok. This course begins by unveiling the vast financial potential of TikTok, setting a foundation for creators to explore and harness. It addresses the critical need to stand out in TikTok's crowded sphere, equipping users with unique strategies for personal branding and content distinction. A significant focus is placed on understanding and leveraging TikTok's trends, utilizing sounds and effects to boost visibility and engagement. Beyond mere follower count, the course delves into cultivating a loyal and engaged community, emphasizing the depth of connection with the audience. Ethical earnings and adherence to TikTok's guidelines form the backbone of the course, ensuring that creators strike a balance between ambition and integrity. This is supplemented by a comprehensive introduction to various tools and resources that aid in content creation, analytics, and audience engagement, enhancing overall profitability. Furthermore, the course presents a wide spectrum of monetization opportunities, from joining TikTok's Creativity Program to affiliate marketing and sponsored content. This diversity opens new avenues for creators to transform their TikTok presence into a lucrative venture. Backed by compelling statistics, the course not only validates TikTok's significance but also motivates users to capitalize on its vast potential.
Publisher: Estalontech
ISBN:
Category : Business & Economics
Languages : en
Pages : 162
Book Description
In an era dominated by social media, TikTok has emerged not just as a platform for entertainment, but as a fertile ground for financial success. The "TikTok Earning Hack" Informative Course stands at the forefront of this revolution, offering an in-depth guide to monetizing the dynamism of TikTok. This course begins by unveiling the vast financial potential of TikTok, setting a foundation for creators to explore and harness. It addresses the critical need to stand out in TikTok's crowded sphere, equipping users with unique strategies for personal branding and content distinction. A significant focus is placed on understanding and leveraging TikTok's trends, utilizing sounds and effects to boost visibility and engagement. Beyond mere follower count, the course delves into cultivating a loyal and engaged community, emphasizing the depth of connection with the audience. Ethical earnings and adherence to TikTok's guidelines form the backbone of the course, ensuring that creators strike a balance between ambition and integrity. This is supplemented by a comprehensive introduction to various tools and resources that aid in content creation, analytics, and audience engagement, enhancing overall profitability. Furthermore, the course presents a wide spectrum of monetization opportunities, from joining TikTok's Creativity Program to affiliate marketing and sponsored content. This diversity opens new avenues for creators to transform their TikTok presence into a lucrative venture. Backed by compelling statistics, the course not only validates TikTok's significance but also motivates users to capitalize on its vast potential.
Sell Anything Online
Author: Anaita Sarkar
Publisher:
ISBN: 9780648984900
Category :
Languages : en
Pages :
Book Description
An actionable digital marketing playbook to help grow e-commerce businesses in Australia
Publisher:
ISBN: 9780648984900
Category :
Languages : en
Pages :
Book Description
An actionable digital marketing playbook to help grow e-commerce businesses in Australia
Media Management and Artificial Intelligence
Author: Alex Connock
Publisher: Taylor & Francis
ISBN: 1000779238
Category : Business & Economics
Languages : en
Pages : 339
Book Description
This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies.
Publisher: Taylor & Francis
ISBN: 1000779238
Category : Business & Economics
Languages : en
Pages : 339
Book Description
This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies.
How to Make Money Online with OnlyFans
Author: Marketing for Models
Publisher: Books For Entrepreneurs
ISBN:
Category : Business & Economics
Languages : en
Pages : 51
Book Description
There is still a digital business that is not saturated, in which you can enter without investment and make money fast. Why is it so profitable? Because it is a taboo subject, unknown, about which there is almost no information. In this book you will find a guide to online entrepreneurship and get life-changing results in record time. It is a practical reading, to the point, where you will only find concrete actions that you will perform and will make you earn all the money, silver or wool you want. You don't need previous knowledge and it doesn't matter in which country you are, if you have Internet connection you can get it, you just have to follow the instructions you will find here. Do not miss this opportunity, get your copy before it is too late.
Publisher: Books For Entrepreneurs
ISBN:
Category : Business & Economics
Languages : en
Pages : 51
Book Description
There is still a digital business that is not saturated, in which you can enter without investment and make money fast. Why is it so profitable? Because it is a taboo subject, unknown, about which there is almost no information. In this book you will find a guide to online entrepreneurship and get life-changing results in record time. It is a practical reading, to the point, where you will only find concrete actions that you will perform and will make you earn all the money, silver or wool you want. You don't need previous knowledge and it doesn't matter in which country you are, if you have Internet connection you can get it, you just have to follow the instructions you will find here. Do not miss this opportunity, get your copy before it is too late.
Money Mum Official: Save Yourself Happy
Author: Gemma Bird AKA Money Mum
Publisher: Hachette UK
ISBN: 0600637360
Category : Business & Economics
Languages : en
Pages : 174
Book Description
THE SUNDAY TIMES BESTSELLER SAVE A FORTUNE AND TRANSFORM YOUR LIFESTYLE IN 2022. If you're worried about the rising cost of living then INSTAGRAM SENSATION MONEY MUM is here to help you SAVE THOUSANDS WITHOUT EVEN NOTICING. "Money Mum, here, coming to you, as always, with another money tip! You don't have to be wealthy or earn a huge salary to achieve all the things you want in life - and I'm here to show you how. Just by spending a little less on everyday small costs or being savvy with your choices, you will naturally have a little more for the finer things in life. My exciting new book will show you everything you need to know to save money and be truly happy forever. When you're trying to manage a busy family, it's easy to lose sight of the things that really matter and feel like you're drowning in worries while the pennies are drowning away. So many of us feel we have to pretend to be wealthier than we are and try to hide it when we can't afford something. Why though, when we are all sharing what we had for our tea and how many press ups we did that morning on social media, can't we be more honest about our finances? Why is there still so much shame and secrecy about being a bit strapped for cash, or in debt? I feel really strongly that it has got to change, and I'm here to get you through it.. I want to empower women and girls to take responsibility for their own financial futures. To have those difficult conversations and do the uncomfortable maths, because believe me one day you will be so glad you did. From starting small and making little changes to your everyday habits, through building a second income into your lifestyle, to going for the big goals in your life that you might think are out of your reach - this book will help you reboot your finances one money tip at a time. Because money isn't a secret recipe that only rich people know, it's a mindset and an attitude that anyone can have. And Money Mum is here, as always, to show you how. Now stick the kettle on, grab a pen and paper and let's start saving you some serious cash!" Inside you'll find: - My ultimate deals and tips, covering everything from shopping and bills to selling unwanted items - How to follow my weekly 'No Spend Day' and 'Make Money Day' - What your money mindset does to your anxiety levels and the impact social media has on your spending - Tips for getting the whole family talking about money from an early age - Spending tracker templates, charts and plenty of space for your own notes!
Publisher: Hachette UK
ISBN: 0600637360
Category : Business & Economics
Languages : en
Pages : 174
Book Description
THE SUNDAY TIMES BESTSELLER SAVE A FORTUNE AND TRANSFORM YOUR LIFESTYLE IN 2022. If you're worried about the rising cost of living then INSTAGRAM SENSATION MONEY MUM is here to help you SAVE THOUSANDS WITHOUT EVEN NOTICING. "Money Mum, here, coming to you, as always, with another money tip! You don't have to be wealthy or earn a huge salary to achieve all the things you want in life - and I'm here to show you how. Just by spending a little less on everyday small costs or being savvy with your choices, you will naturally have a little more for the finer things in life. My exciting new book will show you everything you need to know to save money and be truly happy forever. When you're trying to manage a busy family, it's easy to lose sight of the things that really matter and feel like you're drowning in worries while the pennies are drowning away. So many of us feel we have to pretend to be wealthier than we are and try to hide it when we can't afford something. Why though, when we are all sharing what we had for our tea and how many press ups we did that morning on social media, can't we be more honest about our finances? Why is there still so much shame and secrecy about being a bit strapped for cash, or in debt? I feel really strongly that it has got to change, and I'm here to get you through it.. I want to empower women and girls to take responsibility for their own financial futures. To have those difficult conversations and do the uncomfortable maths, because believe me one day you will be so glad you did. From starting small and making little changes to your everyday habits, through building a second income into your lifestyle, to going for the big goals in your life that you might think are out of your reach - this book will help you reboot your finances one money tip at a time. Because money isn't a secret recipe that only rich people know, it's a mindset and an attitude that anyone can have. And Money Mum is here, as always, to show you how. Now stick the kettle on, grab a pen and paper and let's start saving you some serious cash!" Inside you'll find: - My ultimate deals and tips, covering everything from shopping and bills to selling unwanted items - How to follow my weekly 'No Spend Day' and 'Make Money Day' - What your money mindset does to your anxiety levels and the impact social media has on your spending - Tips for getting the whole family talking about money from an early age - Spending tracker templates, charts and plenty of space for your own notes!
Easy Money
Author: Ben McKenzie
Publisher: Abrams
ISBN: 1647009251
Category : Business & Economics
Languages : en
Pages : 361
Book Description
INSTANT NEW YORK TIMES BESTSELLER “A smart, savvy road map through the mayhem of the cryptocurrency madness.”—Ron Chernow, Pulitzer Prize-winning author of Alexander Hamilton From “one of the crypto industry’s unlikely but most prominent critics” (Washington Post), an entertaining and well-researched account of the rise and fall of cryptocurrency. At the height of the pandemic, TV star Ben McKenzie was the perfect mark for cryptocurrency: a dad stuck at home with some cash in his pocket, worried about his family, armed with only the vague notion that people were making heaps of money on something he—despite a degree in economics—didn’t entirely understand. Lured in by grandiose, utopian promises, and sure, a little bit of FOMO, McKenzie dove deep into blockchain, Bitcoin, and the various other coins and exchanges on which they are traded. But after scratching the surface, he had to ask, “Am I crazy, or is this all a total scam?” In Easy Money, McKenzie enlists the help of journalist Jacob Silverman for an investigative adventure into crypto and its remarkable crash. Weaving together stories of average traders and victims, colorful crypto “visionaries,” Hollywood’s biggest true believers, anti-crypto whistleblowers, and government operatives, Easy Money is an on-the-ground look at a perfect storm of irresponsibility and criminal fraud. Based on original reporting across the country and abroad, including interviews with Sam Bankman-Fried, Tether cofounder Brock Pierce, Celsius’s Alex Mashinsky, and more, this is the book on cryptocurrency you’ve been waiting for.
Publisher: Abrams
ISBN: 1647009251
Category : Business & Economics
Languages : en
Pages : 361
Book Description
INSTANT NEW YORK TIMES BESTSELLER “A smart, savvy road map through the mayhem of the cryptocurrency madness.”—Ron Chernow, Pulitzer Prize-winning author of Alexander Hamilton From “one of the crypto industry’s unlikely but most prominent critics” (Washington Post), an entertaining and well-researched account of the rise and fall of cryptocurrency. At the height of the pandemic, TV star Ben McKenzie was the perfect mark for cryptocurrency: a dad stuck at home with some cash in his pocket, worried about his family, armed with only the vague notion that people were making heaps of money on something he—despite a degree in economics—didn’t entirely understand. Lured in by grandiose, utopian promises, and sure, a little bit of FOMO, McKenzie dove deep into blockchain, Bitcoin, and the various other coins and exchanges on which they are traded. But after scratching the surface, he had to ask, “Am I crazy, or is this all a total scam?” In Easy Money, McKenzie enlists the help of journalist Jacob Silverman for an investigative adventure into crypto and its remarkable crash. Weaving together stories of average traders and victims, colorful crypto “visionaries,” Hollywood’s biggest true believers, anti-crypto whistleblowers, and government operatives, Easy Money is an on-the-ground look at a perfect storm of irresponsibility and criminal fraud. Based on original reporting across the country and abroad, including interviews with Sam Bankman-Fried, Tether cofounder Brock Pierce, Celsius’s Alex Mashinsky, and more, this is the book on cryptocurrency you’ve been waiting for.
Eitan Eats the World
Author: Eitan Bernath
Publisher: Clarkson Potter
ISBN: 0593235363
Category : Cooking
Languages : en
Pages : 241
Book Description
85 fresh comfort food recipes highlighting the enthusiasm, creativity, and foolproof techniques of the TikTok cooking prodigy who “taught millions stuck at home during quarantine how to cook” (The New York Times), now the principal culinary contributor on The Drew Barrymore Show “Eitan has set the bar when it comes to his cooking style. His skillset and joy make a perfect combination!”—Drew Barrymore Every time twenty-year-old Eitan Bernath tastes something, he immediately thinks, How can I make this myself? From burgers to beer bread, tacos to (mushroom) cheesesteaks, and every kind of potato preparation you can imagine, Eitan has obsessively created and recreated all the amazing flavors and textures he loves, and shares them with infectious energy and insatiable curiosity for millions of fans across social media. In Eitan’s debut cookbook, he channels his high-energy passion for all things delicious into eighty-five inventive and approachable recipes, paired with mouthwatering photography. They range from new twists on comfort food and classics (PB&J Pancakes, Double Grilled Cheese with Blueberry-Thyme Jam, Bourbon Brown Butter Chocolate Chunk Cookies) to his versions of dishes from around the world (Green Shakshuka, Chicken Kathi Roll, Beef Souvlaki) that he has meticulously studied with friends, neighbors, and other chefs. Overflowing with positivity, creativity, and the “You can definitely do this!” attitude that catapulted Eitan into the media spotlight, Eitan Eats the World will charm and inspire readers to get in the kitchen and start having fun.
Publisher: Clarkson Potter
ISBN: 0593235363
Category : Cooking
Languages : en
Pages : 241
Book Description
85 fresh comfort food recipes highlighting the enthusiasm, creativity, and foolproof techniques of the TikTok cooking prodigy who “taught millions stuck at home during quarantine how to cook” (The New York Times), now the principal culinary contributor on The Drew Barrymore Show “Eitan has set the bar when it comes to his cooking style. His skillset and joy make a perfect combination!”—Drew Barrymore Every time twenty-year-old Eitan Bernath tastes something, he immediately thinks, How can I make this myself? From burgers to beer bread, tacos to (mushroom) cheesesteaks, and every kind of potato preparation you can imagine, Eitan has obsessively created and recreated all the amazing flavors and textures he loves, and shares them with infectious energy and insatiable curiosity for millions of fans across social media. In Eitan’s debut cookbook, he channels his high-energy passion for all things delicious into eighty-five inventive and approachable recipes, paired with mouthwatering photography. They range from new twists on comfort food and classics (PB&J Pancakes, Double Grilled Cheese with Blueberry-Thyme Jam, Bourbon Brown Butter Chocolate Chunk Cookies) to his versions of dishes from around the world (Green Shakshuka, Chicken Kathi Roll, Beef Souvlaki) that he has meticulously studied with friends, neighbors, and other chefs. Overflowing with positivity, creativity, and the “You can definitely do this!” attitude that catapulted Eitan into the media spotlight, Eitan Eats the World will charm and inspire readers to get in the kitchen and start having fun.
The Ultimate Guide to TikTok (100% Unofficial)
Author: Scholastic
Publisher: Scholastic UK
ISBN: 0702307262
Category : Juvenile Nonfiction
Languages : en
Pages : 80
Book Description
This is the ultimate guide to TikTok, just #foryou! From crazy challenges and dynamic duets to daring dance moves and lip-sync legends, discover the TikTok stars that make your day. Uncover all the inside info on @charlidamelio, @lilhuddy, @avani and amazing TikTok stars you should be watching RIGHT NOW. With details of their star style, their best videos, their lives outside of the app and other must-know facts, this is the ultimate insider book for everyone obsessed with all things TikTok. Packed with profiles, quizzes, fill-in fun and loads of top tips for creating your own videos, from the perfect camera angle to the best background. Be inspired to create and share your very own TikTok style - it's your time to shine!
Publisher: Scholastic UK
ISBN: 0702307262
Category : Juvenile Nonfiction
Languages : en
Pages : 80
Book Description
This is the ultimate guide to TikTok, just #foryou! From crazy challenges and dynamic duets to daring dance moves and lip-sync legends, discover the TikTok stars that make your day. Uncover all the inside info on @charlidamelio, @lilhuddy, @avani and amazing TikTok stars you should be watching RIGHT NOW. With details of their star style, their best videos, their lives outside of the app and other must-know facts, this is the ultimate insider book for everyone obsessed with all things TikTok. Packed with profiles, quizzes, fill-in fun and loads of top tips for creating your own videos, from the perfect camera angle to the best background. Be inspired to create and share your very own TikTok style - it's your time to shine!
30 Days of Creativity
Author: Johanna Basford
Publisher: Penguin
ISBN: 0143136941
Category : Games & Activities
Languages : en
Pages : 81
Book Description
The creator of the worldwide bestselling coloring books is back with a new book to unlock that inner creative lurking in us all, a guide that encourages comfort, pushes us to experiment, and above all, empowers us to discover joy in our own lives In 30 Days of Creativity, colorist Johanna Basford takes you on a journey of imaginative prompts and inspiring ideas that will kick-start your creativity. A mix of whimsical doodle pages, expert artistic advice, and simple step-by-step drawing guides, the book celebrates the things that bring us comfort and joy, from scrumptious ice cream cones to flourishing potted plants. And of course, there's plenty of pages to color when you find yourself in flow and want to remain in the creative bubble a little longer. For those of us who struggle to make time for self-care, the prompt to pick up your book each day will soon become a creative habit that allows a little calm into your life.
Publisher: Penguin
ISBN: 0143136941
Category : Games & Activities
Languages : en
Pages : 81
Book Description
The creator of the worldwide bestselling coloring books is back with a new book to unlock that inner creative lurking in us all, a guide that encourages comfort, pushes us to experiment, and above all, empowers us to discover joy in our own lives In 30 Days of Creativity, colorist Johanna Basford takes you on a journey of imaginative prompts and inspiring ideas that will kick-start your creativity. A mix of whimsical doodle pages, expert artistic advice, and simple step-by-step drawing guides, the book celebrates the things that bring us comfort and joy, from scrumptious ice cream cones to flourishing potted plants. And of course, there's plenty of pages to color when you find yourself in flow and want to remain in the creative bubble a little longer. For those of us who struggle to make time for self-care, the prompt to pick up your book each day will soon become a creative habit that allows a little calm into your life.
Poppy Cooks
Author: Poppy O'Toole
Publisher: Appetite by Random House
ISBN: 052561205X
Category : Cooking
Languages : en
Pages : 224
Book Description
"[Poppy’s] recipes are unshowy, unfussy (for all her Michelin training) and simply make you want to go skipping into the kitchen to cook."—Nigella Lawson, Nigella.com With Chef and TikTok sensation Poppy O’Toole you'll learn the basics, up your cooking game, with delicious results every time. This is a cookbook with no judgement. Together, we’ll learn how to make incredible food at home. We’ll start with the basics: 12 core recipes (or go-to skills) that everyone needs to know, like how to make a pasta sauce, roast a chicken or make a killer salad dressing. Then we’ll use these core skills as a base for delicious and adaptable recipes that will up your cooking game—the Staple, the Brunch, the Potato Hero (of course they make an appearance) and the Fancy AF. So, once you’ve nailed that classic tomato sauce (which I promise will become the new go-to in your kitchen), you can stir it through pasta, or bake it with eggs for the perfect Shakshuka and, before you know it, you’ll be getting real fancy and making a show-stopping Chicken Parmigiana to impress your friends. I'll walk you through 75 delicious recipes, including: White Sauce: think Mac and Cheese and Bacon-y Garlicky Gratin. Dough: easy flatbreads for Halloumi Avo Breads and Salmon Tikka wraps. Emulsions: Chicken Caesar Salad with homemade mayo and next level Steak Béarnaise with Hollandaise and Crunchy Roast Chips. Meringue: from Eton Mess Pancakes through to Simply the Zest Lemon Meringue Pie Whether you’re completely new to the kitchen or looking to elevate your basics with clever tricks, my step-by-step guidance will help you nail delicious food every time. As a Michelin-trained chef with over ten years’ experience in professional kitchens, I’ve done the years of training so you don’t have to. It’s okay to make a few mistakes along the way, and together, we'll help you fix them and achieve incredible results at home. I am passionate about the importance of great food at home, every day—it’s what we all deserve. This is not just the food you want. It’s the food you need.
Publisher: Appetite by Random House
ISBN: 052561205X
Category : Cooking
Languages : en
Pages : 224
Book Description
"[Poppy’s] recipes are unshowy, unfussy (for all her Michelin training) and simply make you want to go skipping into the kitchen to cook."—Nigella Lawson, Nigella.com With Chef and TikTok sensation Poppy O’Toole you'll learn the basics, up your cooking game, with delicious results every time. This is a cookbook with no judgement. Together, we’ll learn how to make incredible food at home. We’ll start with the basics: 12 core recipes (or go-to skills) that everyone needs to know, like how to make a pasta sauce, roast a chicken or make a killer salad dressing. Then we’ll use these core skills as a base for delicious and adaptable recipes that will up your cooking game—the Staple, the Brunch, the Potato Hero (of course they make an appearance) and the Fancy AF. So, once you’ve nailed that classic tomato sauce (which I promise will become the new go-to in your kitchen), you can stir it through pasta, or bake it with eggs for the perfect Shakshuka and, before you know it, you’ll be getting real fancy and making a show-stopping Chicken Parmigiana to impress your friends. I'll walk you through 75 delicious recipes, including: White Sauce: think Mac and Cheese and Bacon-y Garlicky Gratin. Dough: easy flatbreads for Halloumi Avo Breads and Salmon Tikka wraps. Emulsions: Chicken Caesar Salad with homemade mayo and next level Steak Béarnaise with Hollandaise and Crunchy Roast Chips. Meringue: from Eton Mess Pancakes through to Simply the Zest Lemon Meringue Pie Whether you’re completely new to the kitchen or looking to elevate your basics with clever tricks, my step-by-step guidance will help you nail delicious food every time. As a Michelin-trained chef with over ten years’ experience in professional kitchens, I’ve done the years of training so you don’t have to. It’s okay to make a few mistakes along the way, and together, we'll help you fix them and achieve incredible results at home. I am passionate about the importance of great food at home, every day—it’s what we all deserve. This is not just the food you want. It’s the food you need.