Author: Robert Kasey
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
Book Description
Would you like to Attract potential customers on Tiktok, for your business?If so, this book is for you.Tiktok has seen massive growth over the years.And it's becoming more popular as the younger generations are creating and consuming more video content.It's an app that gives users unrestricted freedom to create anything and everything under the sun.With over 2 billion downloads worldwide and available in more than 150 countries, Tiktok has become a way for creators to communicate their creativity to a marketing and advertising haven since its birth in 2018.Tapping into this market can boost your online presence dramatically.Imagine what could that do for you as a growing influencer or an entrepreneur.And despite what people say, Tiktok is not going anywhere.Its algorithm at this moment is easy to build upon, which may be the reason why numerous creators, entrepreneurs, and individuals are keen on using the app.Getting acquainted with Tiktok and producing content can prompt massive growth and be an excellent marketing strategy for your business.Here's what you'll learn from this book:*Understand the basics of Tiktok*Know the difference between using Tiktok versus other social media platforms*How to make money on Tiktok*Use Tiktok's algorithm to successfully market your business*Learn to run an influencer marketing campaignAnd so much more.If you are serious about marketing, you need to tap into the power of one of the world's most popular video-sharing app. This collection offers you a roadmap to achieving Tiktok marketing success.Scroll up, Click on "Buy Now with 1-Click", and Grab a Copy Today!
TikTok Marketing for Viral Sales
Author: Anastasia Olson
Publisher: Book2climb LLC
ISBN: 9781736248218
Category : Business & Economics
Languages : en
Pages : 152
Book Description
TikTok is the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history. TikTok has also become one of the world's leading platforms for creativity, fun and business. It offers an unprecedented opportunity for businesses to advertise their products to people. In reality it is much more difficult and complicated to become successful. This is because TikTok's algorithm rewards content in a totally different way from other social media apps. Going viral on TikTok requires that TikTok's algorithm favors your content above those of the many millions on the app. So how exactly can you succeed on TikTok? How can you make your contents go viral? How can you acquire thousands of followers? And how can you convert these followers to loyal customers for your business? This book provides all the answers and more. It is a thoroughly researched girl's handbook on TikTok marketing that contains everything you need to know about starting and running a TikTok account and ads campaign. Inside this book, you'll find the following: A never-before-published TikTok cheat-sheet that lets you use the platform like an expert from day 1. The 5 strategies that will save you up to 4 hours a day in growing your TikTok account. Tip and tricks to create viral posts on TikTok. The Best 4 TikTok video ideas for your business. How to get the most out of TikTok influencers and micro-influencers. The Best strategies for creating effective TikTok ads. And much more. While dancers and singers are noteworthy on TikTok, examples of other businesses with successful content creators are comedy, cooking, candle making, real estate, travel guide, jewelry, sports, politics, cakes and fashion. The book justifies every point using vivid examples from successful entrepreneurs who've adopted it. Furthermore, every point and explanation is backed up with photos showing you precisely how you can take your TikTok business to the next level. This book simple, easy-to-read, and fascinating. It breaks down complex research and facts into an easy to understand step-by-step guide, making it comprehensible to almost anyone, regardless of age. Finally, this book is also very useful if you only wish to grow your TikTok followers and not start a business. It offers useful ideas for making money as a TikTok influencer.
Publisher: Book2climb LLC
ISBN: 9781736248218
Category : Business & Economics
Languages : en
Pages : 152
Book Description
TikTok is the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history. TikTok has also become one of the world's leading platforms for creativity, fun and business. It offers an unprecedented opportunity for businesses to advertise their products to people. In reality it is much more difficult and complicated to become successful. This is because TikTok's algorithm rewards content in a totally different way from other social media apps. Going viral on TikTok requires that TikTok's algorithm favors your content above those of the many millions on the app. So how exactly can you succeed on TikTok? How can you make your contents go viral? How can you acquire thousands of followers? And how can you convert these followers to loyal customers for your business? This book provides all the answers and more. It is a thoroughly researched girl's handbook on TikTok marketing that contains everything you need to know about starting and running a TikTok account and ads campaign. Inside this book, you'll find the following: A never-before-published TikTok cheat-sheet that lets you use the platform like an expert from day 1. The 5 strategies that will save you up to 4 hours a day in growing your TikTok account. Tip and tricks to create viral posts on TikTok. The Best 4 TikTok video ideas for your business. How to get the most out of TikTok influencers and micro-influencers. The Best strategies for creating effective TikTok ads. And much more. While dancers and singers are noteworthy on TikTok, examples of other businesses with successful content creators are comedy, cooking, candle making, real estate, travel guide, jewelry, sports, politics, cakes and fashion. The book justifies every point using vivid examples from successful entrepreneurs who've adopted it. Furthermore, every point and explanation is backed up with photos showing you precisely how you can take your TikTok business to the next level. This book simple, easy-to-read, and fascinating. It breaks down complex research and facts into an easy to understand step-by-step guide, making it comprehensible to almost anyone, regardless of age. Finally, this book is also very useful if you only wish to grow your TikTok followers and not start a business. It offers useful ideas for making money as a TikTok influencer.
Tik Tok Marketing for Entrepreneurs
Author: Robert Kasey
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
Book Description
Would you like to Attract potential customers on Tiktok, for your business?If so, this book is for you.Tiktok has seen massive growth over the years.And it's becoming more popular as the younger generations are creating and consuming more video content.It's an app that gives users unrestricted freedom to create anything and everything under the sun.With over 2 billion downloads worldwide and available in more than 150 countries, Tiktok has become a way for creators to communicate their creativity to a marketing and advertising haven since its birth in 2018.Tapping into this market can boost your online presence dramatically.Imagine what could that do for you as a growing influencer or an entrepreneur.And despite what people say, Tiktok is not going anywhere.Its algorithm at this moment is easy to build upon, which may be the reason why numerous creators, entrepreneurs, and individuals are keen on using the app.Getting acquainted with Tiktok and producing content can prompt massive growth and be an excellent marketing strategy for your business.Here's what you'll learn from this book:*Understand the basics of Tiktok*Know the difference between using Tiktok versus other social media platforms*How to make money on Tiktok*Use Tiktok's algorithm to successfully market your business*Learn to run an influencer marketing campaignAnd so much more.If you are serious about marketing, you need to tap into the power of one of the world's most popular video-sharing app. This collection offers you a roadmap to achieving Tiktok marketing success.Scroll up, Click on "Buy Now with 1-Click", and Grab a Copy Today!
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
Book Description
Would you like to Attract potential customers on Tiktok, for your business?If so, this book is for you.Tiktok has seen massive growth over the years.And it's becoming more popular as the younger generations are creating and consuming more video content.It's an app that gives users unrestricted freedom to create anything and everything under the sun.With over 2 billion downloads worldwide and available in more than 150 countries, Tiktok has become a way for creators to communicate their creativity to a marketing and advertising haven since its birth in 2018.Tapping into this market can boost your online presence dramatically.Imagine what could that do for you as a growing influencer or an entrepreneur.And despite what people say, Tiktok is not going anywhere.Its algorithm at this moment is easy to build upon, which may be the reason why numerous creators, entrepreneurs, and individuals are keen on using the app.Getting acquainted with Tiktok and producing content can prompt massive growth and be an excellent marketing strategy for your business.Here's what you'll learn from this book:*Understand the basics of Tiktok*Know the difference between using Tiktok versus other social media platforms*How to make money on Tiktok*Use Tiktok's algorithm to successfully market your business*Learn to run an influencer marketing campaignAnd so much more.If you are serious about marketing, you need to tap into the power of one of the world's most popular video-sharing app. This collection offers you a roadmap to achieving Tiktok marketing success.Scroll up, Click on "Buy Now with 1-Click", and Grab a Copy Today!
Marketing for Entrepreneurs
Author: Frederick G. Crane
Publisher: SAGE Publications
ISBN: 1483391337
Category : Business & Economics
Languages : en
Pages : 281
Book Description
Provide your students with practical insights, strategies, and tips on how applying marketing concepts can increase the chances of new venture success
Publisher: SAGE Publications
ISBN: 1483391337
Category : Business & Economics
Languages : en
Pages : 281
Book Description
Provide your students with practical insights, strategies, and tips on how applying marketing concepts can increase the chances of new venture success
The Self-Reliant Entrepreneur
Author: John Jantsch
Publisher: John Wiley & Sons
ISBN: 1119579775
Category : Business & Economics
Languages : en
Pages : 400
Book Description
A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others. Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. The book contains: A unique guide to meditations, especially designed for entrepreneurs A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion An inspirational meditation for each day of the year. . . including leap year Reflections from John Jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing Written for entrepreneurs, as well anyone seeking to find a deeper meaning in their work and life, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust.
Publisher: John Wiley & Sons
ISBN: 1119579775
Category : Business & Economics
Languages : en
Pages : 400
Book Description
A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others. Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. The book contains: A unique guide to meditations, especially designed for entrepreneurs A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion An inspirational meditation for each day of the year. . . including leap year Reflections from John Jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing Written for entrepreneurs, as well anyone seeking to find a deeper meaning in their work and life, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust.
Sell Anything Online
Author: Anaita Sarkar
Publisher:
ISBN: 9780648984900
Category :
Languages : en
Pages :
Book Description
An actionable digital marketing playbook to help grow e-commerce businesses in Australia
Publisher:
ISBN: 9780648984900
Category :
Languages : en
Pages :
Book Description
An actionable digital marketing playbook to help grow e-commerce businesses in Australia
Social Media Marketing For Dummies
Author: Shiv Singh
Publisher: John Wiley & Sons
ISBN: 1118985532
Category : Business & Economics
Languages : en
Pages : 432
Book Description
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Publisher: John Wiley & Sons
ISBN: 1118985532
Category : Business & Economics
Languages : en
Pages : 432
Book Description
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Magnetic Marketing
Author: Dan S. Kennedy
Publisher: Forbesbooks
ISBN: 9781946633743
Category : Business & Economics
Languages : en
Pages : 0
Book Description
MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com
Publisher: Forbesbooks
ISBN: 9781946633743
Category : Business & Economics
Languages : en
Pages : 0
Book Description
MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com
TikTok Marketing with TikTok SEO & Algorithm Ultimate Money Guide
Author: Investingwizard Press
Publisher:
ISBN:
Category :
Languages : en
Pages : 180
Book Description
Do you want to attract loyal followers and create a highly successful personal brand? Are you thinking about becoming the next TikTok star to make money from this hot social media platform? Are you a business owner or a brand manager looking for more traffic to expand your market via TikTok? If your answer is YES to any of the above questions, then keep reading. TikTok provides a unique way to make and spread ideas and has become one of the biggest social networks worldwide. Even though not everyone likes it, but no one can deny its popularity. Not being on TikTok seems to be a HUGE mistake. There are already 2 billion users who have downloaded TikTok, and it is available in over 200 countries, which means TikTok is a fertile ground for organic reach and paid advertising. It's not uncommon for a TikToker to earn $4000-$5000 per post. Many TikTok influencers are able to make even much more. For example, the college student Addison Rae can make about $15,000 per sponsored post. This is the platform that can help you earn six figures easier than you thought. When you explore TikTok, you'll find various brands advertising on it in industries like clothing, eCommerce, streaming, beauty, mobile apps, and many more. You can definitely use this platform to your business's advantage. Most people think that they can just jump on it and easily get their piece. However, once they try, it seems like they don't have that magic power. No strategy equals a significant loss. TikTok is no exception to this rule. This is why it's super risky to start without a comprehensive guide to TikTok marketing. Also, every social media platform has its own unwritten rule. You can break your business if you just ignore them. So how can you succeed on TikTok exactly? How can you attract millions of followers and convert those followers to dollars? How can you make your content go viral and monetize from it? That's why our insiders create this TikTok Marketing with TikTok SEO & Algorithm with actionable advice and strategic planning to help you kickstart a profitable TikTok business as well as expand your TikTok empire. This book provides all the answers and is your ONE STOP SHOP for all your TikTok needs. Inside, you will learn: Understand TikTok Better To Level Up Your TikTok Game; How To Find Your Own Profitable TikTok Niche; How To Optimize Your TikTok Profile; How To Use TikTok Algorithm And Metrics To Succeed On TikTok; How To Use TikTok SEO To Make Your Content Go Viral And Get More Engagement And Followers; How To Master Influencer Marketing; How To Monetize Your TikTok Account For The Maximum Profits; Best TikTok Tools To Triple Your TikTok Account; How To Safely Protect Your TikTok Account ... much more. This is Not a theoretical presentation. This straight-to-the-point book is full of updated knowledge and proven strategies, aiming to help you rapidly grow your TikTok accounts, build your personal brand, expand your business, and make fruitful marketing efforts. Whether you are a (future) social media influencer, business owner, or brand manager, this guide is your ticket to building real influence as well as an enjoyable, profitable, and deeply rewarding business. Don't leave this opportunity on the table. Scroll up, click the "Buy" button now, Start Making Money now! Free BONUS Included As a FREE gift to all dear readers, with your purchase of this book, you will also receive FREE downloadable access 500+ trending TikTok Hashtags to gain more likes and followers.
Publisher:
ISBN:
Category :
Languages : en
Pages : 180
Book Description
Do you want to attract loyal followers and create a highly successful personal brand? Are you thinking about becoming the next TikTok star to make money from this hot social media platform? Are you a business owner or a brand manager looking for more traffic to expand your market via TikTok? If your answer is YES to any of the above questions, then keep reading. TikTok provides a unique way to make and spread ideas and has become one of the biggest social networks worldwide. Even though not everyone likes it, but no one can deny its popularity. Not being on TikTok seems to be a HUGE mistake. There are already 2 billion users who have downloaded TikTok, and it is available in over 200 countries, which means TikTok is a fertile ground for organic reach and paid advertising. It's not uncommon for a TikToker to earn $4000-$5000 per post. Many TikTok influencers are able to make even much more. For example, the college student Addison Rae can make about $15,000 per sponsored post. This is the platform that can help you earn six figures easier than you thought. When you explore TikTok, you'll find various brands advertising on it in industries like clothing, eCommerce, streaming, beauty, mobile apps, and many more. You can definitely use this platform to your business's advantage. Most people think that they can just jump on it and easily get their piece. However, once they try, it seems like they don't have that magic power. No strategy equals a significant loss. TikTok is no exception to this rule. This is why it's super risky to start without a comprehensive guide to TikTok marketing. Also, every social media platform has its own unwritten rule. You can break your business if you just ignore them. So how can you succeed on TikTok exactly? How can you attract millions of followers and convert those followers to dollars? How can you make your content go viral and monetize from it? That's why our insiders create this TikTok Marketing with TikTok SEO & Algorithm with actionable advice and strategic planning to help you kickstart a profitable TikTok business as well as expand your TikTok empire. This book provides all the answers and is your ONE STOP SHOP for all your TikTok needs. Inside, you will learn: Understand TikTok Better To Level Up Your TikTok Game; How To Find Your Own Profitable TikTok Niche; How To Optimize Your TikTok Profile; How To Use TikTok Algorithm And Metrics To Succeed On TikTok; How To Use TikTok SEO To Make Your Content Go Viral And Get More Engagement And Followers; How To Master Influencer Marketing; How To Monetize Your TikTok Account For The Maximum Profits; Best TikTok Tools To Triple Your TikTok Account; How To Safely Protect Your TikTok Account ... much more. This is Not a theoretical presentation. This straight-to-the-point book is full of updated knowledge and proven strategies, aiming to help you rapidly grow your TikTok accounts, build your personal brand, expand your business, and make fruitful marketing efforts. Whether you are a (future) social media influencer, business owner, or brand manager, this guide is your ticket to building real influence as well as an enjoyable, profitable, and deeply rewarding business. Don't leave this opportunity on the table. Scroll up, click the "Buy" button now, Start Making Money now! Free BONUS Included As a FREE gift to all dear readers, with your purchase of this book, you will also receive FREE downloadable access 500+ trending TikTok Hashtags to gain more likes and followers.
The End of Marketing
Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Blitzscaling
Author: Reid Hoffman
Publisher: Currency
ISBN: 1524761427
Category : Business & Economics
Languages : en
Pages : 336
Book Description
Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.
Publisher: Currency
ISBN: 1524761427
Category : Business & Economics
Languages : en
Pages : 336
Book Description
Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.