Author: Robert Kasey
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
Book Description
Would you like to Attract potential customers on Tiktok, for your business?If so, this book is for you.Tiktok has seen massive growth over the years.And it's becoming more popular as the younger generations are creating and consuming more video content.It's an app that gives users unrestricted freedom to create anything and everything under the sun.With over 2 billion downloads worldwide and available in more than 150 countries, Tiktok has become a way for creators to communicate their creativity to a marketing and advertising haven since its birth in 2018.Tapping into this market can boost your online presence dramatically.Imagine what could that do for you as a growing influencer or an entrepreneur.And despite what people say, Tiktok is not going anywhere.Its algorithm at this moment is easy to build upon, which may be the reason why numerous creators, entrepreneurs, and individuals are keen on using the app.Getting acquainted with Tiktok and producing content can prompt massive growth and be an excellent marketing strategy for your business.Here's what you'll learn from this book:*Understand the basics of Tiktok*Know the difference between using Tiktok versus other social media platforms*How to make money on Tiktok*Use Tiktok's algorithm to successfully market your business*Learn to run an influencer marketing campaignAnd so much more.If you are serious about marketing, you need to tap into the power of one of the world's most popular video-sharing app. This collection offers you a roadmap to achieving Tiktok marketing success.Scroll up, Click on "Buy Now with 1-Click", and Grab a Copy Today!
TikTok Marketing for Viral Sales
Author: Anastasia Olson
Publisher: Book2climb LLC
ISBN: 9781736248218
Category : Business & Economics
Languages : en
Pages : 152
Book Description
TikTok is the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history. TikTok has also become one of the world's leading platforms for creativity, fun and business. It offers an unprecedented opportunity for businesses to advertise their products to people. In reality it is much more difficult and complicated to become successful. This is because TikTok's algorithm rewards content in a totally different way from other social media apps. Going viral on TikTok requires that TikTok's algorithm favors your content above those of the many millions on the app. So how exactly can you succeed on TikTok? How can you make your contents go viral? How can you acquire thousands of followers? And how can you convert these followers to loyal customers for your business? This book provides all the answers and more. It is a thoroughly researched girl's handbook on TikTok marketing that contains everything you need to know about starting and running a TikTok account and ads campaign. Inside this book, you'll find the following: A never-before-published TikTok cheat-sheet that lets you use the platform like an expert from day 1. The 5 strategies that will save you up to 4 hours a day in growing your TikTok account. Tip and tricks to create viral posts on TikTok. The Best 4 TikTok video ideas for your business. How to get the most out of TikTok influencers and micro-influencers. The Best strategies for creating effective TikTok ads. And much more. While dancers and singers are noteworthy on TikTok, examples of other businesses with successful content creators are comedy, cooking, candle making, real estate, travel guide, jewelry, sports, politics, cakes and fashion. The book justifies every point using vivid examples from successful entrepreneurs who've adopted it. Furthermore, every point and explanation is backed up with photos showing you precisely how you can take your TikTok business to the next level. This book simple, easy-to-read, and fascinating. It breaks down complex research and facts into an easy to understand step-by-step guide, making it comprehensible to almost anyone, regardless of age. Finally, this book is also very useful if you only wish to grow your TikTok followers and not start a business. It offers useful ideas for making money as a TikTok influencer.
Publisher: Book2climb LLC
ISBN: 9781736248218
Category : Business & Economics
Languages : en
Pages : 152
Book Description
TikTok is the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history. TikTok has also become one of the world's leading platforms for creativity, fun and business. It offers an unprecedented opportunity for businesses to advertise their products to people. In reality it is much more difficult and complicated to become successful. This is because TikTok's algorithm rewards content in a totally different way from other social media apps. Going viral on TikTok requires that TikTok's algorithm favors your content above those of the many millions on the app. So how exactly can you succeed on TikTok? How can you make your contents go viral? How can you acquire thousands of followers? And how can you convert these followers to loyal customers for your business? This book provides all the answers and more. It is a thoroughly researched girl's handbook on TikTok marketing that contains everything you need to know about starting and running a TikTok account and ads campaign. Inside this book, you'll find the following: A never-before-published TikTok cheat-sheet that lets you use the platform like an expert from day 1. The 5 strategies that will save you up to 4 hours a day in growing your TikTok account. Tip and tricks to create viral posts on TikTok. The Best 4 TikTok video ideas for your business. How to get the most out of TikTok influencers and micro-influencers. The Best strategies for creating effective TikTok ads. And much more. While dancers and singers are noteworthy on TikTok, examples of other businesses with successful content creators are comedy, cooking, candle making, real estate, travel guide, jewelry, sports, politics, cakes and fashion. The book justifies every point using vivid examples from successful entrepreneurs who've adopted it. Furthermore, every point and explanation is backed up with photos showing you precisely how you can take your TikTok business to the next level. This book simple, easy-to-read, and fascinating. It breaks down complex research and facts into an easy to understand step-by-step guide, making it comprehensible to almost anyone, regardless of age. Finally, this book is also very useful if you only wish to grow your TikTok followers and not start a business. It offers useful ideas for making money as a TikTok influencer.
Magnetic Marketing
Author: Dan S. Kennedy
Publisher: Forbesbooks
ISBN: 9781946633743
Category : Business & Economics
Languages : en
Pages : 0
Book Description
MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com
Publisher: Forbesbooks
ISBN: 9781946633743
Category : Business & Economics
Languages : en
Pages : 0
Book Description
MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com
Tik Tok Marketing for Entrepreneurs
Author: Robert Kasey
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
Book Description
Would you like to Attract potential customers on Tiktok, for your business?If so, this book is for you.Tiktok has seen massive growth over the years.And it's becoming more popular as the younger generations are creating and consuming more video content.It's an app that gives users unrestricted freedom to create anything and everything under the sun.With over 2 billion downloads worldwide and available in more than 150 countries, Tiktok has become a way for creators to communicate their creativity to a marketing and advertising haven since its birth in 2018.Tapping into this market can boost your online presence dramatically.Imagine what could that do for you as a growing influencer or an entrepreneur.And despite what people say, Tiktok is not going anywhere.Its algorithm at this moment is easy to build upon, which may be the reason why numerous creators, entrepreneurs, and individuals are keen on using the app.Getting acquainted with Tiktok and producing content can prompt massive growth and be an excellent marketing strategy for your business.Here's what you'll learn from this book:*Understand the basics of Tiktok*Know the difference between using Tiktok versus other social media platforms*How to make money on Tiktok*Use Tiktok's algorithm to successfully market your business*Learn to run an influencer marketing campaignAnd so much more.If you are serious about marketing, you need to tap into the power of one of the world's most popular video-sharing app. This collection offers you a roadmap to achieving Tiktok marketing success.Scroll up, Click on "Buy Now with 1-Click", and Grab a Copy Today!
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
Book Description
Would you like to Attract potential customers on Tiktok, for your business?If so, this book is for you.Tiktok has seen massive growth over the years.And it's becoming more popular as the younger generations are creating and consuming more video content.It's an app that gives users unrestricted freedom to create anything and everything under the sun.With over 2 billion downloads worldwide and available in more than 150 countries, Tiktok has become a way for creators to communicate their creativity to a marketing and advertising haven since its birth in 2018.Tapping into this market can boost your online presence dramatically.Imagine what could that do for you as a growing influencer or an entrepreneur.And despite what people say, Tiktok is not going anywhere.Its algorithm at this moment is easy to build upon, which may be the reason why numerous creators, entrepreneurs, and individuals are keen on using the app.Getting acquainted with Tiktok and producing content can prompt massive growth and be an excellent marketing strategy for your business.Here's what you'll learn from this book:*Understand the basics of Tiktok*Know the difference between using Tiktok versus other social media platforms*How to make money on Tiktok*Use Tiktok's algorithm to successfully market your business*Learn to run an influencer marketing campaignAnd so much more.If you are serious about marketing, you need to tap into the power of one of the world's most popular video-sharing app. This collection offers you a roadmap to achieving Tiktok marketing success.Scroll up, Click on "Buy Now with 1-Click", and Grab a Copy Today!
Marketing for Entrepreneurs
Author: Frederick G. Crane
Publisher: SAGE Publications
ISBN: 1483391337
Category : Business & Economics
Languages : en
Pages : 281
Book Description
Provide your students with practical insights, strategies, and tips on how applying marketing concepts can increase the chances of new venture success
Publisher: SAGE Publications
ISBN: 1483391337
Category : Business & Economics
Languages : en
Pages : 281
Book Description
Provide your students with practical insights, strategies, and tips on how applying marketing concepts can increase the chances of new venture success
The End of Marketing
Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
The Marketing Book
Author: Jason McDonald
Publisher:
ISBN: 9781725617278
Category :
Languages : en
Pages : 306
Book Description
MARKETING MADE EASY - Step by Step to a Marketing Plan for Your Business! 2019 Updated Edition A practical marketing book by Jason McDonald of Stanford Continuing Studies Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts. It's goal: to help you create a practical marketing plan for your business using the think / do / measure method of marketing. Each Chapter teaches a marketing task by, first, explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what's working (and what's not) to do it better over time. Marketing is harder than it looks, and so this is one of the best books on marketing, breaking marketing down into - THE FIVE KEY ACTIVITIES OF MARKETING EXPLAINED STEP BYSTEP: Define what you sell, that they want. Build your brand. Make yourself easy-to-find. Create compelling content. Think and deploy; that is, promote your brand across digital and non-digital channels. One of the Best Marketing Books of 2018 for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of digital marketing. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do MARKETING step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. Mention 'the Marketing Book.'
Publisher:
ISBN: 9781725617278
Category :
Languages : en
Pages : 306
Book Description
MARKETING MADE EASY - Step by Step to a Marketing Plan for Your Business! 2019 Updated Edition A practical marketing book by Jason McDonald of Stanford Continuing Studies Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts. It's goal: to help you create a practical marketing plan for your business using the think / do / measure method of marketing. Each Chapter teaches a marketing task by, first, explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what's working (and what's not) to do it better over time. Marketing is harder than it looks, and so this is one of the best books on marketing, breaking marketing down into - THE FIVE KEY ACTIVITIES OF MARKETING EXPLAINED STEP BYSTEP: Define what you sell, that they want. Build your brand. Make yourself easy-to-find. Create compelling content. Think and deploy; that is, promote your brand across digital and non-digital channels. One of the Best Marketing Books of 2018 for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of digital marketing. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do MARKETING step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. Mention 'the Marketing Book.'
Influencer Entrepreneurs
Author: Jenny Melrose
Publisher:
ISBN: 9781087871790
Category :
Languages : en
Pages : 134
Book Description
Discover the problems you were born to solve and find actionable ways to live your purpose in this book. In Influencer Entrepreneurs, I reveal how to: Identify what makes you unique Use it to attract your ideal audience. Step into your greatness by being true to your heart. Create a mindset that helps your confidence and business grow. Take ownership of your actions and leave a ripple of kindness in your wake. Join thousands of women who are taking their passions and growing them into thriving businesses by reading this book right now.
Publisher:
ISBN: 9781087871790
Category :
Languages : en
Pages : 134
Book Description
Discover the problems you were born to solve and find actionable ways to live your purpose in this book. In Influencer Entrepreneurs, I reveal how to: Identify what makes you unique Use it to attract your ideal audience. Step into your greatness by being true to your heart. Create a mindset that helps your confidence and business grow. Take ownership of your actions and leave a ripple of kindness in your wake. Join thousands of women who are taking their passions and growing them into thriving businesses by reading this book right now.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1259589668
Category : Business & Economics
Languages : en
Pages : 358
Book Description
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Publisher: McGraw Hill Professional
ISBN: 1259589668
Category : Business & Economics
Languages : en
Pages : 358
Book Description
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Viralnomics
Author: Jonathan Goodman
Publisher: Createspace Independent Publishing Platform
ISBN: 9781518880971
Category : Internet marketing
Languages : en
Pages : 0
Book Description
The author shares his personal insights and advice for successfully using social media to promote yourself, your service, or your product to the right audience.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781518880971
Category : Internet marketing
Languages : en
Pages : 0
Book Description
The author shares his personal insights and advice for successfully using social media to promote yourself, your service, or your product to the right audience.
Social Media Marketing Workbook
Author: Jason McDonald Ph D
Publisher:
ISBN: 9781979424998
Category :
Languages : en
Pages : 454
Book Description
Updated Fall, 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media. The book is based on an analogy - that social media is like a party and that you are the 'party thrower.' You need content just as you'd need food and entertainment, you need a promotion strategy just as you'd need invitations, and you need a systematic understanding of each social platform, just as you'd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you'll be throwing a 'party with a purpose, ' using social media marketing to build your brand and ultimately sell more stuff. Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies, for example, and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. It's the perspiration to their inspiration. It's the zig to their zag, and it's a book that gives you more than 500 social media marketing tips. It provides practical, hands-on knowledge for 2018 and 2019. Got questions? Just Google the author, Jason McDonald, and send him a quick email or message. The book includes massive links, videos, resources, and an amazing companion toolbook with free social media tools. It's a must buy book.
Publisher:
ISBN: 9781979424998
Category :
Languages : en
Pages : 454
Book Description
Updated Fall, 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media. The book is based on an analogy - that social media is like a party and that you are the 'party thrower.' You need content just as you'd need food and entertainment, you need a promotion strategy just as you'd need invitations, and you need a systematic understanding of each social platform, just as you'd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you'll be throwing a 'party with a purpose, ' using social media marketing to build your brand and ultimately sell more stuff. Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies, for example, and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. It's the perspiration to their inspiration. It's the zig to their zag, and it's a book that gives you more than 500 social media marketing tips. It provides practical, hands-on knowledge for 2018 and 2019. Got questions? Just Google the author, Jason McDonald, and send him a quick email or message. The book includes massive links, videos, resources, and an amazing companion toolbook with free social media tools. It's a must buy book.