Author: Sarbottam Bhagat Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Social media platforms create rich social structures, expand users' boundaries of social networks and revolutionize traditional forms of communications, social interactions and social relationships. These platforms not only facilitate the creation and sharing of news and information, but they also drive various kinds of businesses models, processes and operations, knowledge sharing, marketing strategies for brand management and socio-political discourses essential for healthy and democratic functions. As such, social media has greater implications on organizations and society brought about by individuals' social media usage patterns, and therefore, calls for further investigations. The main objective of this dissertation is to explore and offer insights into such social media usage and information sharing behaviors via data driven examination of various theories. This dissertation involves three studies that focus on factors that explain individuals' three different social media usage behaviors. Essay 1 investigates individuals' perceived importance of online affiliation, self-esteem, self-regulation and risk-benefit structure as antecedents of users' geo-tagging behavior on social media. Essay 2 examines the role of online news quality, source credibility, individuals' perception towards online civic engagement, attitude towards news sharing and social influences to understand users' news sharing behavior on social media platforms. Essay 3 seeks to examine the individuals' information verification behavior on social media through the lens of individuals' fake news awareness, perceived cost of information verification, trust in social media and truth-seeking.
Author: Rajarshi Chakraborty Publisher: ISBN: Category : Languages : en Pages : 137
Book Description
Privacy has increasingly become a critical attribute about the Internet. When innovations using Web and Internet technologies began gaining public acceptance over more than a couple of decades ago, security and privacy were not necessarily part of the foundational designs. Innovations like social networking and e-commerce could not be successful simply on the basis of virtualization. The makers of these services needed users to contribute their personal information in order to offer more value than their counterparts in the physical world. This trend has largely contributed to the erosion of information privacy on the Internet. The trade-off of privacy is happening in multiple ways, with the two of the biggest phenomena being sharing on social media and trusting e-commerce websites with sensitive information. Both of these activities add a lot of value to users as is evident from their growing acceptance across different parts of the society. However, in the midst of these activities, privacy of personal information is increasingly getting threatened through unintended sharing on social media and the onslaught of malicious hacks on e-commerce websites. This doctoral dissertation is devoted to the individual human actions that help or hurt in that threat to privacy. Since privacy is an evolving social construct, these actions are analyzed first and foremost through the lenses of generation and gender differences. Through three complementary essays, privacy-related user behavior and their antecedents have been investigated in the contexts of social media and e-commerce. These essays also demonstrate different methodologies and approaches for researching privacy on the Internet.
Author: Hamner, Marvine Paula Publisher: IGI Global ISBN: 1466681608 Category : Technology & Engineering Languages : en Pages : 373
Book Description
In a world of earthquakes, tsunamis, and terrorist attacks, it is evident that emergency response plans are crucial to solve problems, overcome challenges, and restore and improve communities affected by such negative events. Although the necessity for quick and efficient aid is understood, researchers and professionals continue to strive for the best practices and methodologies to properly handle such significant events. Emergency Management and Disaster Response Utilizing Public-Private Partnerships bridges the gap between the theoretical and the practical components of crisis management and response. By discussing and presenting research on the benefits and challenges of such partnerships, this publication is an essential resource for academicians, practitioners, and researchers interested in understanding the complexities of crisis management and relief through public and private partnerships.
Author: Qian Tang Publisher: ISBN: Category : Languages : en Pages : 248
Book Description
Social networking and social media technologies have greatly changed the way information is created and transmitted. Social media has made content contribution an efficient approach for individual brand building. With abundant user generated content and social networks, content consumers are constantly subject to social influence. Such social influence can be further utilized to encourage pro-social behavior. Chapter 1 examines the incentives for content contribution in social media. We propose that exposure and reputation are the major incentives for contributors. Besides, as more and more social media websites offer advertising-revenue sharing with some of their contributors, shared revenue provides an extra incentive for contributors who have joined revenue-sharing programs. We develop a dynamic structural model to identify a contributor's underlying utility function from observed contribution behavior. We recognize the dynamic nature of the content-contribution decision--that contributors are forward-looking, anticipating how their decisions impact future rewards. Using data collected from YouTube, we show that content contribution is driven by a contributor's desire for exposure, revenue sharing, and reputation and that the contributor makes decisions dynamically. Chapter 2 examines how social influence impact individuals' content consumption decisions in social network. Specifically, we consider social learning and network effects as two important mechanisms of social influence, in the context of YouTube. Rather than combining both social learning and network effects under the umbrella of social contagion or peer influence, we develop a theoretical model and empirically identify social learning and network effects separately. Using a unique data set from YouTube, we find that both mechanisms have statistically and economically significant effects on video views, and which mechanism dominates depends on the specific video type. Chapter 3 studies incentive mechanism to improve users' pro-social behavior based on social comparison. In particular, we aim to motivate organizations to improve Internet security. We propose an approach to increase the incentives for addressing security problems through reputation concern and social comparison. Specifically, we process existing security vulnerability data, derive explicit relative security performance information, and disclose the information as feedback to organizations and the public. To test our approach, we conducted a field quasi-experiment for outgoing spam for 1,718 autonomous systems in eight countries. We found that the treatment group subject to information disclosure reduced outgoing spam approximately by 16%. Our results suggest that social information and social comparison can be effectively leveraged to encourage desirable behavior.
Author: Meichen Dong Publisher: ISBN: Category : Consumer behavior Languages : en Pages : 84
Book Description
With the advent of technology and the emergence of social media, information-sharing amongst consumers has increased exponentially. Consumers now can discuss their purchases with different people in different formats, in person or online (Hennig-Thurau et al., 2010; Berger and Iyengar, 2013). Both researchers and marketers have acknowledged word of mouth (WOM) as a significant driver for consumption decisions (Akpinar & Berger, 2017). However, research regarding how consumer will use or share information in the digital world is still unclear.This dissertation research is trying to investigate the drivers of how consumers use, or share,information in digital environment - and how this is different from such behavior in offline environments. My first essay focuses on examining how consumers utilize information received from others in the digital world. Specifically, I investigate why, under certain conditions,consumers are more likely to utilize information received from socially distant others more than that received from close others.While the first essay examined how consumers use information from others, the next two essays investigate the key drivers of information generation by consumers. My second essay examines how purchase-type differentially moderates information generation by consumers on offline vs online platforms. My third essay centers on the effect of social exclusion, an impactful all-pervasive online phenomenon, on consumer's information sharing behavior.
Author: Dunkels, Elza Publisher: IGI Global ISBN: 1609602080 Category : Computers Languages : en Pages : 318
Book Description
"This book provides a comprehensive collection of knowledge on interactive media based on different perspectives on quantitative and descriptive studies, what goes on in the contemporary media landscape, and pedagogical research on formal and non-formal learning strategies"--Provided by publisher.
Author: Sarbottam Bhagat
Author: Rajarshi Chakraborty
Author: Mohammad Salehan
Author: 
Author: Gergely Horváth
Author: Hamner, Marvine Paula
Author: Jiao Aimee Wu
Author: Qian Tang
Author: Meichen Dong
Author: Dunkels, Elza