Author: Jeon-Hyeok ChoPublisher:
ISBN:
Category :
Languages : en
Pages : 282
Book Description
Three Essays on Consumer Behavior and Asset Prices
Author: Jeon-Hyeok ChoThree Essays on Rational Consumer Behavior
Author: David Yong ShimPublisher:
ISBN:
Category : Consumers
Languages : en
Pages : 298
Book Description
Journal of Economic Literature
Author: Dissertation Abstracts International
Author: Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 582
Book Description
Congruency, Expectations and Consumer Behavior in Digital Environments
Author: Frederic NimmermannPublisher: Springer Nature
ISBN: 3658284218
Category : Business & Economics
Languages : en
Pages : 226
Book Description
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
Gays, Lesbians, and Consumer Behavior
Author: Daniel L. WardlowPublisher: Routledge
ISBN: 1317991737
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect differences from, mainstream society. These findings are of practical value since consumers, businesses, channels of distribution, and media forms are all segmented, addressing a diversity of attitudes and behaviors and reaching consumers through targeted marketing. In Gays, Lesbians, and Consumer Behavior, Editor Daniel L. Wardlow brings together research which builds upon the theoretical and empirical bases of consumer behavior. Each chapter contributes to an understanding of consumption in the gay and lesbian subculture and raises a series of questions and ethical concerns to guide future research in this area. Chapters center on the four broad themes of consumption rituals, presentation through consumption, discrimination and tolerance, and application and accommodation. Specific topics covered include: ritualistic consumption in a sub-cultural context lesbian consumption of lesbian imagery discrimination issues in retail customer service and hotel reservations effects of homosexual imagery on advertising gift-giving behavior among homosexuals using marketing in HIV/AIDS prevention counseling market profiling and strategy suggestions accommodating gays and lesbians as consumers in the marketplace The research presented in Gays, Lesbians, and Consumer Behavior draws from a diverse collection of academic disciplines and fields of inquiry to present a glimpse at the consumption behavior of gay men, lesbians, and bisexuals, and at the marketing response to these different populations. As a pioneering effort, Gays, Lesbians, and Consumer Behavior’s scope is not comprehensive, but deliberately broad to allow researchers to delineate avenues for subsequent research. Many of the chapters are empirical or descriptive in nature and contain insights for academic and practitioner alike. Academics in marketing, psychology, sociology, consumer behavior, gay and lesbian studies, and cultural anthropology will find this a valuable addition to their reading material. Marketing, advertising, and retailing professionals will be able to put the information and findings to practical use as they aim to reach more consumers and broaden their audience.
Peterson's Graduate Programs in Business 2011
Author: Peterson'sPublisher: Peterson's
ISBN: 0768934648
Category : Study Aids
Languages : en
Pages : 3151
Book Description
Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work contains a wealth of information on colleges and universities that offer graduate work in these fields. Institutions listed include those in the United States, Canada, and abroad that are accredited by U.S. accrediting agencies. Up-to-date data, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable information on degree offerings, professional accreditation, jointly offered degrees, part-time and evening/weekend programs, postbaccalaureate distance degrees, faculty, students, degree requirements, entrance requirements, expenses, financial support, faculty research, and unit head and application contact information. Readers will find helpful links to in-depth descriptions that offer additional detailed information about a specific program or department, faculty members and their research, and much more. In addition, there are valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies.
Consumer Behavior
Author: Morris B. HolbrookPublisher: Taylor & Francis
ISBN: 1040269583
Category : Business & Economics
Languages : en
Pages : 289
Book Description
Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of the evolution of consumer research. Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrook’s evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers. Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research – including doctoral students or faculty members in the field of marketing – will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler.
The Effect of Food Price and Income Changes on the Acquisition of Food by Low-income Households
Author: Harold AldermanPublisher: Intl Food Policy Res Inst
ISBN: 089629305X
Category : Social Science
Languages : en
Pages : 110
Book Description
The Effects of the Egyptian Food Ration and Subsidy System on Income Distribution and Consumption
Author: Harold AldermanPublisher: Intl Food Policy Res Inst
ISBN: 9780896290464
Category : Social Science
Languages : en
Pages : 132
Book Description
Research report on the effects of the Egyptian food rationing and food subsidy systems on income distribution and consumption - using household survey data explains distribution and food security; examines household expenditure, protein consumption, level of nutrition and percentage calorie deficiency; analyses system of income transfer and interaction with farm crop production and marketing; gives statistical analysis of choice between cooperatives and open market. Bibliography, graphs, statistical tables.