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Author: Mark Andrew Holmgren Publisher: ISBN: Category : Consumer behavior Languages : en Pages : 142
Book Description
This dissertation examines consumer behavior in different markets. Six different types of Utah snow skiers, namely, half day, local, multiday, college and k-12 students, and season ticket holders, are analyzed in the first paper to determine their demand response to changes in prices, income, weather, transportation costs, and particular days. A quadratic term for temperature, and interaction terms between temperature, snowfall, and snow density are included to allow for nonlinear impacts of these factors. The point price elasticity of demand and the point cross price elasticity of demand are computed. Skiers purchasing daily tickets are more price sensitive than season ticket holders except for college student season ticket holders. The second essay analyzes season ticket consumption behavior for different groups of skiers. This study uses three different approaches to model the decision process for the season ticket holder, for four different groups of skiers. The first approach shows how different prices affect the number of season tickets sold. The second compares the pay-per-use price of the season ticket to the daily price. The effects of price and different seasons on the average number of visits are analyzed in the third approach. For each of the groups of skiers, on average season ticket holders use the season ticket enough to be cheaper than the daily price. The third essay uses two models to identify the effect students' background characteristics have on first year cumulative gpa, and whether students with the same high school gpa from different high schools have the same level of success in college. The first model estimates the effect of different background characteristics on first year cumulative gpa and is used to identify high schools having a large number of outliers. The second model includes a dummy variable for each high school having a significant number of students attending wsu, as an intercept and slope shifter with high school gpa. The interaction term is the interaction between hsgpa and the high school dummy variable. Results show predicted first year success at college is not consistent for students with the same gpa from different high schools. [The dissertation citations contained here are published with the permission of ProQuest llc. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.].
Author: Mark Andrew Holmgren Publisher: ISBN: Category : Consumer behavior Languages : en Pages : 142
Book Description
This dissertation examines consumer behavior in different markets. Six different types of Utah snow skiers, namely, half day, local, multiday, college and k-12 students, and season ticket holders, are analyzed in the first paper to determine their demand response to changes in prices, income, weather, transportation costs, and particular days. A quadratic term for temperature, and interaction terms between temperature, snowfall, and snow density are included to allow for nonlinear impacts of these factors. The point price elasticity of demand and the point cross price elasticity of demand are computed. Skiers purchasing daily tickets are more price sensitive than season ticket holders except for college student season ticket holders. The second essay analyzes season ticket consumption behavior for different groups of skiers. This study uses three different approaches to model the decision process for the season ticket holder, for four different groups of skiers. The first approach shows how different prices affect the number of season tickets sold. The second compares the pay-per-use price of the season ticket to the daily price. The effects of price and different seasons on the average number of visits are analyzed in the third approach. For each of the groups of skiers, on average season ticket holders use the season ticket enough to be cheaper than the daily price. The third essay uses two models to identify the effect students' background characteristics have on first year cumulative gpa, and whether students with the same high school gpa from different high schools have the same level of success in college. The first model estimates the effect of different background characteristics on first year cumulative gpa and is used to identify high schools having a large number of outliers. The second model includes a dummy variable for each high school having a significant number of students attending wsu, as an intercept and slope shifter with high school gpa. The interaction term is the interaction between hsgpa and the high school dummy variable. Results show predicted first year success at college is not consistent for students with the same gpa from different high schools. [The dissertation citations contained here are published with the permission of ProQuest llc. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.].
Author: Christoph Wiedenroth Publisher: Cuvillier Verlag ISBN: 3736969465 Category : Languages : en Pages : 256
Book Description
Consumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chains. To contribute to their sustainable development, this dis-sertation analyzes both consumers current sustainability led food consumption trends and complex interactions among primary producers in food supply chain networks (FSCN). With respect to con-sumers, the influence of consumer comprehension on purchasing behavior of food products that car-ry sustainable food labels is investigated. Furthermore, characteristics of food consumption trends receptive to technological innovations, namely social media marketing, and driven by social innova-tions, this being consumers’ motives to consume food products for health-related luxury reasons are analyzed. Among primary producers, this dissertation investigates the influence of multiplex relation-ship dynamics, i.e. the influence of business and personal relationship dynamics among social net-work members on farmers’ strategic FSCN decisions.
Author: Tracy R. Harmon Publisher: ISBN: Category : Languages : en Pages :
Book Description
ABSTRACT: This dissertation consists of three essays on the role of identity centrality in the formation of consumer self-brand connections. It contributes to a better understanding of how consumers negotiate multiple identities in the marketplace when making brand choices. This is significant as much of the research on the self-concept and consumer behavior has focused on isolated self-dimensions or have examined single consumer identities in isolation. Theoretically grounded in identity process theory (Breakwell 1986), which suggests individuals construct their identity through multiple identity motives influencing identity centrality, enactment, and affect; this dissertation addresses these gaps by answering two specific questions: 1) What are the various identity motives that influence a consumer's individual and group identity centrality leading to enhanced self-brand connections? 2) How does identity centrality influence reference group brand associations in the formation of self-brand connections? In Essay 1, a framework for conceptualizing the influence of multiple identity motives on self-brand connections is proposed driven by findings from consumer in-depth interviews. The framework suggests identity centrality mediates the relationship between the satisfaction of multiple identity motives on self-brand connections, and moderates self-brand connections when reference group brand associations are considered. Fourteen propositions are presented, and are empirically tested in Essays 2 and 3. In Essay 2, identity motives from identity process theory along with others identified in Essay 1 are empirically validated, using both hierarchical linear modeling and hierarchical multiple regression. The findings support the influence of two identity motives informing identity centrality, namely: recognition and continuity. This is significant, as prior research in consumer behavior has largely focused on the self-esteem and self-consistency motives (Grub and Grathwohl 1967; Sirgy 1982). Essay 3 investigates the moderating effect of identity centrality on the formation of self-brand connections as reference group brand associations are considered. It is found that the when the ingroup identity is highly central, stronger self-brand connections result. On the contrary, when the ingroup identity is low in centrality self-brand connections are mitigated. The differential effects of self-brand connections due to identity centrality provide insight into intra-group differences when the brand is consistent with the ingroup image. The results support a general importance of the role of identity centrality at both the individual and group levels, providing a catalyst for future studies examining the role of the self-concept in consumer behavior.
Author: Robér Rollin Publisher: Springer Nature ISBN: 3658393645 Category : Business & Economics Languages : en Pages : 177
Book Description
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.
Author: Frederic Nimmermann Publisher: Springer Nature ISBN: 3658284218 Category : Business & Economics Languages : en Pages : 213
Book Description
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
Author: Vinay Kothari Publisher: Springer ISBN: 3319169467 Category : Business & Economics Languages : en Pages : 644
Book Description
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Mark Andrew Holmgren
Author: Mark Andrew Holmgren
Author: Yisong Li
Author: Christoph Wiedenroth
Author: 
Author: Katherine Grace Carman
Author: Tracy R. Harmon
Author: Robér Rollin
Author: Frederic Nimmermann
Author: Vinay Kothari
Author: Xi Li