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This Program is Brought to You By...

This Program is Brought to You By... PDF Author: Joshua A. Braun
Publisher: Yale University Press
ISBN: 0300197500
Category : Business & Economics
Languages : en
Pages : 336

Book Description
Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provides a fulcrum from which to pry analytically at some of the largest shifts within our media landscape. Based on fieldwork and interviews with different teams and organizations within MSNBC, this multi-disciplinary work is unique in its focus on distribution, which is rapidly becoming as central as production, to media work.
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