Think Like a UX Researcher PDF Download

Author: David Travis
Publisher: CRC Press
ISBN: 1000910350
Category : Computers
Languages : en
Pages : 296

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Book Description
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers, exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team’s UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

Author: Luke Ahmed
Publisher:
ISBN: 9781735085197
Category :
Languages : en
Pages : 66

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Book Description
"How do you think like a manager?" It is one of the most common questions asked when preparing for the CISSP exam. Using 25 CISSP practice questions with detailed explanations, this book will attempt to answer how to think like a member of a senior management team who has the goal of balancing risk, cost, and most of all, human life. The questions will take you through how to resist thinking from a technical perspective to one that is more holistic of the entire organization. Like all of Study Notes and Theory's CISSP practice questions, these questions correlate multiple high-level security concepts and require thinking like a manager. Extracting the most value comes from understanding not only which choice is correct, but more importantly, why the other choices are wrong.

Author: Annie Duke
Publisher: Penguin
ISBN: 0735216371
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
A Wall Street Journal bestseller, now in paperback. Poker champion turned decision strategist Annie Duke teaches you how to get comfortable with uncertainty and make better decisions. Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there's always information hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making? Annie Duke, a former World Series of Poker champion turned consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it's difficult to say "I'm not sure" in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don't always lead to great outcomes, and bad decisions don't always lead to bad outcomes. By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You'll become more confident, calm, compassionate, and successful in the long run.

Author: David Cay Johnston
Publisher: Simon and Schuster
ISBN: 1501174177
Category : Political Science
Languages : en
Pages : 352

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Book Description
From David Cay Johnston, the Pulitzer Prize-winning journalist and author of the bestselling The Making of Donald Trump, comes his New York Times bestseller about how the Trump Administration’s policies will affect our jobs, savings, taxes, and safety—completed revised and updated. New York Times bestselling author and longtime Trump observer David Cay Johnston shines a light on the political termites who have infested our government under the Trump administration, destroying it from within and compromising our jobs, safety, finances, and more. In It’s Even Worse Than You Think, Johnston exposes shocking details about the Mexican border wall, and how American consumers will end up paying for it, if it ever gets built; climate change, and all about Scott Pruitt who spent much of his career trying to destroy the agency he now heads; stocking—not draining—the swamp, despite his promise to do the opposite, Trump has filled his cabinet with millionaires and billionaires; and the Kleptocracy, where Donald Jr. and Eric run an eyes-wide-open blind trust of Trump holdings to avoid the appearance of conflict of interest—but not the reality. With story after story, It’s Even Worse Than You Think "diagnoses the Trump administration as a…government by the least qualified and most venal among us” (The Washington Post). This is “a momentously thorough account of President Trump’s alarmingly chaotic first year in office…a precise and fiery indictment of an unstable, unethical president that concludes with a call for us to defend our democracy” (Booklist) and is “urgent, necessary reading” (Kirkus Reviews).

Author: Adam Grant
Publisher: Random House
ISBN: 0753553902
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Instant #1 New York Times Bestseller Listed as a Times Self-Help Book of the Year Discover the critical art of rethinking: how questioning your opinions can position you for excellence at work and wisdom in life Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, the most crucial skill may be the ability to rethink and unlearn. Recent global and political changes have forced many of us to re-evaluate our opinions and decisions. Yet we often still favour the comfort of conviction over the discomfort of doubt, and prefer opinions that make us feel good, instead of ideas that make us think hard. Intelligence is no cure, and can even be a curse. The brighter we are, the blinder we can become to our own limitations. Adam Grant - Wharton's top-rated professor and #1 bestselling author - offers bold ideas and rigorous evidence to show how we can embrace the joy of being wrong, encourage others to rethink topics as wide-ranging as abortion and climate change, and build schools, workplaces, and communities of lifelong learners. You'll learn how an international debate champion wins arguments, a Black musician persuades white supremacists to abandon hate, and how a vaccine whisperer convinces anti-vaxxers to immunize their children. Think Again is an invitation to let go of stale opinions and prize mental flexibility, humility, and curiosity over foolish consistency. If knowledge is power, knowing what you don't know is wisdom.

Author: Dr. Seuss
Publisher: RH Childrens Books
ISBN: 0385373597
Category : Juvenile Fiction
Languages : en
Pages : 25

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Book Description
Nobody, NOBODY, can think up the THINKS that Dr. Seuss thinks! This classic Beginner Book is perfect for beginning readers because the sentences are short and easy to read and the rhymes are catchy and funny . Young readers will delight in this Oh, the Thinks You Can Think! which celebrates the imagination and encourages young readers to think . . . about thinking! “Think left and think right and think low and think high. Oh, the Thinks you can think up if only you try.” Beginner Books are fun, funny, and easy to read! Launched by Dr. Seuss in 1957 with the publication of The Cat in the Hat, this beloved early reader series motivates children to read on their own by using simple words with illustrations that give clues to their meaning. Featuring a combination of kid appeal, supportive vocabulary, and bright, cheerful art, Beginner Books will encourage a love of reading in children ages 3–7.

Author: Clive Thompson
Publisher: Penguin
ISBN: 1101638710
Category : Technology & Engineering
Languages : en
Pages : 294

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Book Description
A revelatory and timely look at how technology boosts our cognitive abilities—making us smarter, more productive, and more creative than ever It’s undeniable—technology is changing the way we think. But is it for the better? Amid a chorus of doomsayers, Clive Thompson delivers a resounding “yes.” In Smarter Than You Think, Thompson shows that every technological innovation—from the written word to the printing press to the telegraph—has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But, as in the past, we adapt—learning to use the new and retaining what is good of the old. Smarter Than You Think embraces and extols this transformation, presenting an exciting vision of the present and the future.

Author: Randy Pausch
Publisher:
ISBN: 9780340977002
Category : Cancer
Languages : en
Pages : 206

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Book Description
A lot of professors give talks titled 'The Last Lecture'. Professors are asked to consider their demise and to ruminate on what matters most to them: What wisdom would we impart to the world if we knew it was our last chance? If we had to vanish tomorrow, what would we want as our legacy? When Randy Pausch, a computer science professor at Carnegie Mellon, was asked to give such a lecture, he didn't have to imagine it as his last, since he had recently been diagnosed with terminal cancer. But the lecture he gave, 'Really Achieving Your Childhood Dreams', wasnt about dying. It was about the importance of overcoming obstacles, of enabling the dreams of others, of seizing every moment (because time is all you have and you may find one day that you have less than you think). It was a summation of everything Randy had come to believe. It was about living. In this book, Randy Pausch has combined the humour, inspiration, and intelligence that made his lecture such a phenomenon and given it an indelible form. It is a book that will be shared for generations to come.

Author: Jordan Ellenberg
Publisher: Penguin
ISBN: 0143127535
Category : Mathematics
Languages : en
Pages : 482

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Book Description
“Witty, compelling, and just plain fun to read . . ." —Evelyn Lamb, Scientific American The Freakonomics of math—a math-world superstar unveils the hidden beauty and logic of the world and puts its power in our hands The math we learn in school can seem like a dull set of rules, laid down by the ancients and not to be questioned. In How Not to Be Wrong, Jordan Ellenberg shows us how terribly limiting this view is: Math isn’t confined to abstract incidents that never occur in real life, but rather touches everything we do—the whole world is shot through with it. Math allows us to see the hidden structures underneath the messy and chaotic surface of our world. It’s a science of not being wrong, hammered out by centuries of hard work and argument. Armed with the tools of mathematics, we can see through to the true meaning of information we take for granted: How early should you get to the airport? What does “public opinion” really represent? Why do tall parents have shorter children? Who really won Florida in 2000? And how likely are you, really, to develop cancer? How Not to Be Wrong presents the surprising revelations behind all of these questions and many more, using the mathematician’s method of analyzing life and exposing the hard-won insights of the academic community to the layman—minus the jargon. Ellenberg chases mathematical threads through a vast range of time and space, from the everyday to the cosmic, encountering, among other things, baseball, Reaganomics, daring lottery schemes, Voltaire, the replicability crisis in psychology, Italian Renaissance painting, artificial languages, the development of non-Euclidean geometry, the coming obesity apocalypse, Antonin Scalia’s views on crime and punishment, the psychology of slime molds, what Facebook can and can’t figure out about you, and the existence of God. Ellenberg pulls from history as well as from the latest theoretical developments to provide those not trained in math with the knowledge they need. Math, as Ellenberg says, is “an atomic-powered prosthesis that you attach to your common sense, vastly multiplying its reach and strength.” With the tools of mathematics in hand, you can understand the world in a deeper, more meaningful way. How Not to Be Wrong will show you how.

Author: Sarah Mlynowski
Publisher: Open Road Media
ISBN: 1504094468
Category : Young Adult Fiction
Languages : en
Pages : 232

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Book Description
A “funny, realistic, heartfelt, satiric, and unpredictable” novel about a group of big-city teens with mind-blowing powers (Ned Vizzini, New York Times–bestselling author). It was just an ordinary day at Manhattan’s Bloomberg High School. Socially awkward Olivia Byrne was stressing about her upcoming speech in public speaking class. Cooper Miller was flying high over the Yankees’ win from the night before. Mackenzie Feldman, Cooper’s girlfriend, was dreading the class’s upcoming flu vaccines because of her overwhelming fear of needles. Little did Mackenzie know that the shot would be the least of her worries . . . Now—after getting immunized—most of the students in homeroom 10B have the power to hear everyone’s thoughts: catty remarks, who’s crushing on whom, and what their teachers and parents really think about them. Once the students figure out what’s going on, the question becomes: What do they do with their new superpower? Use it for good . . . or for evil? Because world domination is on the menu . . . “A tour-de-force comic narration that will leave you gasping in awe—if you ever catch your breath from laughing.” —E. Lockhart, #1 New York Times–bestselling author of We Were Liars “Smart and frequently hilarious . . . Filled with heartbreak, hilarity, and some brutal truths, Mlynowski’s novel will leave readers thinking about the gaps between our private and public selves and the lies we tell others and ourselves.” —Publishers Weekly (starred review) “Hilarious, moving, and utterly ingenious.” —Robin Wasserman, author of Girls on Fire