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Author: John Yunker Publisher: Byte Level Books ISBN: 1618220500 Category : Business & Economics Languages : en Pages : 174
Book Description
Succeed globally. Passport not required. You don’t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: A process for creating world-ready products, websites, and softwareCultural insights into China, Russia, Germany, Brazil, India, and moreTips for localizing text, images, icons, and pictures for the worldNew rules of the translation economy In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global—and avoid costly and embarrassing mistakes along the way. In addition, you’ll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. Who this book is for This book is for marketing, sales and web teams, PR execs, business development and product managers, localizers, translators and project managers. In other words, this book is for anyone who wants a better understanding of the global internet and how to make the most of it.
Author: John Yunker Publisher: Byte Level Books ISBN: 1618220500 Category : Business & Economics Languages : en Pages : 174
Book Description
Succeed globally. Passport not required. You don’t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: A process for creating world-ready products, websites, and softwareCultural insights into China, Russia, Germany, Brazil, India, and moreTips for localizing text, images, icons, and pictures for the worldNew rules of the translation economy In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global—and avoid costly and embarrassing mistakes along the way. In addition, you’ll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. Who this book is for This book is for marketing, sales and web teams, PR execs, business development and product managers, localizers, translators and project managers. In other words, this book is for anyone who wants a better understanding of the global internet and how to make the most of it.
Author: Jon Reiss Publisher: Hybrid Cinema ISBN: 9780982576205 Category : Business & Economics Languages : en Pages : 354
Book Description
As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.
Author: Safia Elhillo Publisher: Make Me a World ISBN: 0593177088 Category : Young Adult Fiction Languages : en Pages : 225
Book Description
LONGLISTED FOR THE NATIONAL BOOK AWARD “Nothing short of magic.” —Elizabeth Acevedo, New York Times bestselling author of The Poet X From the acclaimed poet featured on Forbes Africa’s “30 Under 30” list, this powerful novel-in-verse captures one girl, caught between cultures, on an unexpected journey to face the ephemeral girl she might have been. Woven through with moments of lyrical beauty, this is a tender meditation on family, belonging, and home. my mother meant to name me for her favorite flower its sweetness garlands made for pretty girls i imagine her yasmeen bright & alive & i ache to have been born her instead Nima wishes she were someone else. She doesn’t feel understood by her mother, who grew up in a different land. She doesn’t feel accepted in her suburban town; yet somehow, she isn't different enough to belong elsewhere. Her best friend, Haitham, is the only person with whom she can truly be herself. Until she can't, and suddenly her only refuge is gone. As the ground is pulled out from under her, Nima must grapple with the phantom of a life not chosen—the name her parents meant to give her at birth—Yasmeen. But that other name, that other girl, might be more real than Nima knows. And the life Nima wishes were someone else's. . . is one she will need to fight for with a fierceness she never knew she possessed.
Author: Linda Spatig Publisher: Ohio University Press ISBN: 0821444670 Category : Social Science Languages : en Pages : 239
Book Description
Thinking Outside the Girl Box is a true story about a remarkable youth development program in rural West Virginia. Based on years of research with adolescent girls—and adults who devoted their lives to working with them—Thinking Outside the Girl Box reveals what is possible when young people are challenged to build on their strengths, speak and be heard, and engage critically with their world. Based on twelve years of field research, the book traces the life of the Lincoln County Girls’ Resiliency Program (GRP), a grassroots, community nonprofit aimed at helping girls identify strengths, become active decision makers, and advocate for social change. In the late 1990s and early 2000s, the GRP flourished. Its accomplishments were remarkable: girls recorded their own CDs, published poetry, conducted action research, opened a coffeehouse, performed an original play, and held political rallies at West Virginia’s State Capitol. The organization won national awards, and funding flowed in. Today, in 2013, the programming and organization are virtually nonexistent. Thinking Outside the Girl Box raises pointed questions about how to define effectiveness and success in community-based programs and provides practical insights for anyone working with youth. Written in an accessible, engaging style and drawing on collaborative ethnographic research that the girls themselves helped conduct, the book tells the story of an innovative program determined to challenge the small, disempowering “boxes” girls and women are so often expected to live in.
Author: Ty Vincent, MD Publisher: AuthorHouse ISBN: 1477255133 Category : Health & Fitness Languages : en Pages : 848
Book Description
Mainstream medicine in America focuses on symptoms rather than causes of chronic illness and poor health. Medical education is influenced to a great extent by pharmaceutical companies and focuses our attention dangerously onto drug therapies. Conventional medicine practice has been failing miserably to control or treat the chronic disease entities afflicting our population in the modern era. Integrative medicine concepts and practice offer people much safer and often more effective options for achieving and maintaining health, as well as combating most forms of chronic disease. The keys include understanding what it really takes to promote human health in a broad sense and what the underlying causes of chronic disease truly are. Thinking Outside the Pill Box contains an explanation of how our medical system came to be so defective and ineffectual, a thorough look at the important factors influencing human health, and an in-depth discussion of many common underlying causes of chronic illness in the modern world. It is designed as a self-help book for both the reader and their future generations.
Author: John Yunker Publisher: New Riders ISBN: 0735712085 Category : Electronic books Languages : en Pages : 578
Book Description
Companies know that globalizing their web sites should produce revenue growth. This book aims to show web developers how to do it, presenting spotlights on real companies who have globalized their sites and the benefits they've received.
Author: David Cummings Publisher: ISBN: 9780615361819 Category : Business & Economics Languages : en Pages : 160
Book Description
Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.
Author: Eric Weiner Publisher: Random House ISBN: 1448168481 Category : Travel Languages : en Pages : 418
Book Description
What makes a nation happy? Is one country's sense of happiness the same as another's? In the last two decades, psychologists and economists have learned a lot about who's happy and who isn't. The Dutch are, the Romanians aren't, and Americans are somewhere in between... After years of going to the world's least happy countries, Eric Weiner, a veteran foreign correspondent, decided to travel and evaluate each country's different sense of happiness and discover the nation that seemed happiest of all. ·He discovers the relationship between money and happiness in tiny and extremely wealthy Qatar (and it's not a good one) ·He goes to Thailand, and finds that not thinking is a contented way of life. ·He goes to the tiny Himalayan kingdom of Bhutan, and discovers they have an official policy of Gross National Happiness! ·He asks himself why the British don't do happiness? In Weiner's quest to find the world's happiest places, he eats rotten Icelandic shark, meditates in Bangalore, visits strip clubs in Bangkok and drinks himself into a stupor in Reykjavik. Full of inspired moments, The Geography of Bliss accomplishes a feat few travel books dare and even fewer achieve: to make you happier.
Author: Rosabeth Moss Kanter Publisher: Hachette UK ISBN: 1529308186 Category : Business & Economics Languages : en Pages : 394
Book Description
Over a decade ago, renowned innovation expert Rosabeth Moss Kanter co-founded and then directed Harvard's Advanced Leadership Initiative. Her breakthrough work with hundreds of successful professionals and executives, as well as aspiring young entrepreneurs, identifies the leadership paradigm of the future: the ability to "think outside the building" to overcome establishment paralysis and produce significant innovation for a better world. Kanter provides extraordinary accounts of the successes and near-stumbles of purpose-driven men and women from diverse backgrounds united in their conviction that positive change is possible. A former Trader Joe's executive, for example, navigated across business, government, and community sectors to deal with poor nutrition in inner cities while reducing food waste. A concerned European banker used the power of persuasion, not position, to find novel financing for improving the health of the oceans. A Washington couple enticed global partners to join an Uber-like platform to match skilled refugees with talent-hungry companies. A visionary journalist-turned-entrepreneur closed social divides by giving fifty million social media users access to free local education and culture. When traditional approaches are inadequate or resisted, advanced leadership skills are essential. In this book, Kanter shows how people everywhere can unleash their creativity and entrepreneurial adroitness to mobilize partners across challenging cultural, social, and political situations and innovate for a brighter future.
Author: David Macaulay Publisher: Houghton Mifflin Harcourt ISBN: 0547770723 Category : Young Adult Fiction Languages : en Pages : 97
Book Description
It is the year 4022; all of the ancient country of Usa has been buried under many feet of detritus from a catastrophe that occurred back in 1985. Imagine, then, the excitement that Howard Carson, an amateur archeologist at best, experienced when in crossing the perimeter of an abandoned excavation site he felt the ground give way beneath him and found himself at the bottom of a shaft, which, judging from the DO NOT DISTURB sign hanging from an archaic doorknob, was clearly the entrance to a still-sealed burial chamber. Carson's incredible discoveries, including the remains of two bodies, one of then on a ceremonial bed facing an altar that appeared to be a means of communicating with the Gods and the other lying in a porcelain sarcophagus in the Inner Chamber, permitted him to piece together the whole fabric of that extraordinary civilization.
Author: John Yunker
Author: John Yunker
Author: Jon Reiss
Author: Safia Elhillo
Author: Linda Spatig
Author: Ty Vincent, MD
Author: John Yunker
Author: David Cummings
Author: Eric Weiner
Author: Rosabeth Moss Kanter
Author: David Macaulay