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Author: Carl E Robertson Publisher: ISBN: 9781078266826 Category : Languages : en Pages : 56
Book Description
Grow your business like Google and with Google.There is no other greater evidenceto Google's success in the digitalworld, other than the fact that it has become a household name for all.We google for information just the same way as we depend on air for survival, however google has far grown beyond our expectationsand in this book we will look at different ways to becoming great and well known either in our personallives or in the businessworld. We will also see tools and techniques which has been developedand deployed by google, which in turn aids business growth in the aspect ofDigital market
Author: Carl E Robertson Publisher: ISBN: 9781078266826 Category : Languages : en Pages : 56
Book Description
Grow your business like Google and with Google.There is no other greater evidenceto Google's success in the digitalworld, other than the fact that it has become a household name for all.We google for information just the same way as we depend on air for survival, however google has far grown beyond our expectationsand in this book we will look at different ways to becoming great and well known either in our personallives or in the businessworld. We will also see tools and techniques which has been developedand deployed by google, which in turn aids business growth in the aspect ofDigital market
Author: James Altucher Publisher: Scribd, Inc. ISBN: 1094400645 Category : Biography & Autobiography Languages : en Pages : 495
Book Description
What do Tyra Banks, Ev Williams, and Richard Branson have in common? If you answered that they’re all extremely wealthy, you’d be right. But you’d also be missing a big part of the story. James Altucher, the noted entrepreneur, venture capitalist, bestselling author of Choose Yourself, and host of the podcast The James Altucher Show — which has over 40 million downloads — has interviewed 15 of the most successful people in the world to figure out just what makes them tick. And the conclusions might surprise you. For each of these people, money wasn't their ultimate goal — it was a natural byproduct of following their passions and developing good habits that enabled them to take advantage of their successes, and to learn from their failures. From the founder of Spanx to the entrepreneur behind Home Depot, from a craft beer aficionado to the investors on Shark Tank, these visionaries honed their ideas and creativity, and used what they loved as a compass to guide their curiosity. That curiosity gave them the insights they needed to skip the line, to try new things, to diversify, and to hit the accelerator on their successes. This isn’t some lofty self-help book. This is about real people who achieved their dreams and gained wealth and influence as a result. As Altucher notes, ultimately it’s not the number in the bank account that defines anyone — it’s asking if you’re living life to the best of your ability.
Author: Brian Godsey Publisher: Simon and Schuster ISBN: 1638355207 Category : Computers Languages : en Pages : 540
Book Description
Summary Think Like a Data Scientist presents a step-by-step approach to data science, combining analytic, programming, and business perspectives into easy-to-digest techniques and thought processes for solving real world data-centric problems. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Data collected from customers, scientific measurements, IoT sensors, and so on is valuable only if you understand it. Data scientists revel in the interesting and rewarding challenge of observing, exploring, analyzing, and interpreting this data. Getting started with data science means more than mastering analytic tools and techniques, however; the real magic happens when you begin to think like a data scientist. This book will get you there. About the Book Think Like a Data Scientist teaches you a step-by-step approach to solving real-world data-centric problems. By breaking down carefully crafted examples, you'll learn to combine analytic, programming, and business perspectives into a repeatable process for extracting real knowledge from data. As you read, you'll discover (or remember) valuable statistical techniques and explore powerful data science software. More importantly, you'll put this knowledge together using a structured process for data science. When you've finished, you'll have a strong foundation for a lifetime of data science learning and practice. What's Inside The data science process, step-by-step How to anticipate problems Dealing with uncertainty Best practices in software and scientific thinking About the Reader Readers need beginner programming skills and knowledge of basic statistics. About the Author Brian Godsey has worked in software, academia, finance, and defense and has launched several data-centric start-ups. Table of Contents PART 1 - PREPARING AND GATHERING DATA AND KNOWLEDGE Philosophies of data science Setting goals by asking good questions Data all around us: the virtual wilderness Data wrangling: from capture to domestication Data assessment: poking and prodding PART 2 - BUILDING A PRODUCT WITH SOFTWARE AND STATISTICS Developing a plan Statistics and modeling: concepts and foundations Software: statistics in action Supplementary software: bigger, faster, more efficient Plan execution: putting it all together PART 3 - FINISHING OFF THE PRODUCT AND WRAPPING UP Delivering a product After product delivery: problems and revisions Wrapping up: putting the project away
Author: Tom Gerencer Publisher: ISBN: 9781650129495 Category : Languages : en Pages : 250
Book Description
Why is SEO like eating rocks? You struggle to rank high in Google, but it's fiendishly difficult. Even when you manage to rank, your efforts invariably sink in the content morass. Then Google comes along with its next alliteratively-named update and -- wham! -- you're in the dumps.Plus, are keywords natural? Does it make sense to write something based on a spreadsheet full of algorithm-generated turns of phrase?It turns out things are getting better when it comes to SEO. It's not magic. It's not rocket science or even computer science. In its secret heart, SEO comes down to empathy.How can that be true? Google is an algorithm, right? How can it know how people feel?Well, it doesn't -- but it doesn't have to. Yes, Google uses keywords to rank your pages. But it's trying not to, and it's succeeding. It doesn't do that with some advanced and frightening AI. Instead, it uses user votes.Every time you search for something on the internet, Google serves up a list of articles that might be what you're looking for. When you click one, Google sees that happen. Then it starts a virtual stopwatch. If you come back seconds later to click another link, Google sees that too, and notes it. But if you stay in that article for 15 minutes, Google notes that too.This happens 63,000 times every second, all day, every day. Google is watching and recording all of it. God may note the fall of a sparrow, but Google notes each mouse click. It knows the pages people stay in longer and the pages people flee like their digital houses are on fire.Then it floats the popular pages higher in the search results, and drops the unloved ones down into the pits of SEM hell.What does this mean for you?It means Google is all about empathy. No, it doesn't empathize with us. But it records our digital votes for every piece of content on the web. In this way, it approximates our empathy. It sees into our hearts.We can use this. All it means is that we have to empathize with readers, right? Do that -- find out what the reader needs and deliver it -- and we'll become the better mousetrap that the world will beat a path to.Except it's not so easy to see into the searcher's secret heart. That's where true SEO comes in.We use keyword research not to put the right mix of terms into our content, but to build empathy. Once we know what terms people are searching in connection with our topic, we get a sense for how to build that piece of content. We use competitive analysis, social media, and a dozen other tools to think like Google and deliver what the reader wants.In this book, you'll learn:-Why SEO Is Like Eating Rocks-Google Is About Empathy, Not Keywords-How to Use Keywords to Think Like Google-How to Use Competitive Analysis and Social Media Research to Rank-Why Actionable Advice Should Be Your Shining Star-Why Engaging Writing Matters and How to Do it Right-How to Serve the Reader Through Better Structure-What Google Thinks About Backlinks-The World Google is Building and How to Stay on Top of It-What Sales Writing Can Teach You About SEO-How to Write H1s and H2s That Think Like Google-How to Do it Faster-Where Journalism Fits InThink Like Google is a groundbreaking book that takes the mystery and magic out of SEO, and shows even beginners how to do it right. Author Tom Gerencer built traffic for a money site from 0 to 600,000 readers a month in 18 months through solid SEO. In a team of three writers, he helped build a career site from 1M to 3.5M readers a month. He's a regular contributor to Boys' Life and Scouting and is published in Better Homes & Gardens and Costco Connection.
Author: Cecily Sommers Publisher: John Wiley & Sons ISBN: 1118147820 Category : Business & Economics Languages : en Pages : 272
Book Description
Push past resistance to discover and own new business territories Think Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects today's pressures with tomorrow's realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon. Think Like a Futurist explores such questions as: Where will new markets emerge over the next 5-10-25 years? What will be the big issues of the day? How will lifestyle, social mores, and policy adapt? And what role do we play in that future? Offers a clear framework for thinking like a futurist, and direction for how to integrate it in high-pressure corporate environments Explains how the social, economic, and environmental crises of our time spring from just four constant and predictable forces Reveals the three dramatic disruptions on the horizon that should be a part of every strategic conversation Written by Cecily Sommers the Founder and President of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and non-profit. Filled with tools and models for a new world, this book should be required reading for strategists and innovators across disciplines. "Refreshing. A book that does not follow today’s push to be ‘innovative’ just to snag attention because of the current hot trending keyword. Matter of fact, Cecily Sommers’ book works to get us away from simply identifying and going for a ride on the latest trend(s) in our respective industries. Quite the contrary, rather than avoid a scientific or tactical discussion of trend identification, she works to give us the ability to go beyond trends and into the future. Cecily has drafted a book providing a nice blend of practical reality, philosophy, and practical execution. It speaks well to current discussions about how to drive ‘innovation’ or, better, creativity within your businesses—however large or small. All in, this is a book 254 pages long, including index, that is written at a practical level that, after closer study following an initial read-through, provides a methodology for anticipating the future and taking action to meet it. Provides a methodology for anticipating the future and taking action to meet it. Think Like a Futurist is a good read for anyone struggling with how to move their organization forward. Business leaders, product and program managers, service providers will all find the concepts Cecily introduces to be well laid-out with a reasonable amount of supporting content."—The source is a blog: http://jtpedersen.net/2012/11/15/what-ive-read-lately-think-like-a-futurist/
Author: Paul Sloane Publisher: Pearson UK ISBN: 1292142243 Category : Business & Economics Languages : en Pages : 292
Book Description
About the author -- Introduction -- Artist -- David Bowie -- Freddie Mercury -- Hans Christian Andersen -- J.K. Rowling -- John Lennon and Paul McCartney -- Madonna -- Miles Davis -- Pablo Picasso -- Roy Lichtenstein -- Salvador Dali -- Woody Allen -- Business leader -- Akio Morita -- Anne Mulcahy -- Clarence Birdseye -- Daniel Peter -- Ingvar Kamprad -- Jeff Bezos -- Levi Strauss -- Ray Kroc -- Ricardo Semler -- Rob McEwen -- Sidney Bernstein -- Sir Charles Dunstone -- Soichiro Honda -- Zhang Ruimin -- Genius -- Beethoven -- Michelangelo -- Mozart -- Pythagoras -- William Shakespeare -- Inventor -- Eric Migicovsky -- George de Mestral -- Hiram Maxim -- Johannes Gutenberg -- John Harrison -- John Sipe -- Jorge Odon -- Louis Braille -- Martin Cooper -- Nick d'Aloisio -- Percy Spencer -- Ted Hoff -- Thomas Edison -- Trevor Baylis -- Maverick -- Anita Roddick -- Don Estridge -- Hannibal -- Jonathan Swift -- Nelson -- Phil Romano -- Steve Jobs -- Pioneer -- Auguste Escoffier -- Dick Fosbury -- Florence Nightingale -- Gustave Eiffel -- Hedy Lamarr -- Marconi -- Muhammad Yunus -- Travis Kalanick -- Scientist -- Alexander Fleming -- Alexander Graham Bell -- Archimedes -- Charles Darwin -- Dmitri Mendeleev -- Edward Jenner -- Edwin Land -- Galileo -- Govindappavenkataswamy -- Joseph Lister -- Marie Curie -- Visionary -- Elon Musk -- John F. Kennedy -- Mahatma Gandhi -- Oprah Winfrey -- Walt Disney -- Zhao Kuangyin
Author: Anne Rooney Publisher: 'The Rosen Publishing Group, Inc' ISBN: 1499471033 Category : Young Adult Nonfiction Languages : en Pages : 162
Book Description
Science at its most basic is knowledge about and study of the truths of the world. A scientist studies the world around us—and sometimes within us—to learn more about the rules that govern it and the reasons why things work the way they do. In this informative book, students will read more about science and the way scientists look at a question or problem, learning through examples that range from the deepest mysteries of the human body to the far-flung reaches of space. Thought-provoking questions about medicine, animals, the universe, and much more will draw readers in and get them pondering more about the world we live in.
Author: Randy Deutsch Publisher: Routledge ISBN: 100022192X Category : Architecture Languages : en Pages : 308
Book Description
Do you know how to think like an architect? Do you know why you should? How do you make sure that you have the critical thinking tools necessary to prosper in your academic and professional career? This book gives you the answers. Architects have a valuable and critical set of multiple thinking types that they develop throughout the design process. In this book, Randy Deutsch shows readers how to access those thinking types and use them outside pure design thinking – showing how they can both solve problems but also identify the problems that need solving. To think the way the best architects do. With a clear, driving narrative, peppered with anecdote, stories and real-life scenarios, this book will future-proof the architectural student. Change is coming in the architecture profession, and this is a much-needed exploration of the critical thinking skills that architects have in abundance, but that are not taught well enough within architecture schools. These skills are crucial in being able to respond agilely to a future that nobody is quite sure of.
Author: Carl E Robertson
Author: Carl E Robertson
Author: James Altucher
Author: Brian Godsey
Author: Tom Gerencer
Author: David Bollier
Author: Cecily Sommers
Author: Paul Sloane
Author: Daniel Smith
Author: Anne Rooney
Author: Randy Deutsch